KICKASS DIGITAL MARKETING FIRM IN San Fran, CA
(with no contracts, no commitments)
Brand Strategy & Positioning
Combining forward-looking market segmentation with behavioural analytics along with a better understanding of customers is the future of brands. Rising above the clutter without breaking the bank is how intelligent brands are built in today's challenging economic conditions.
Web & Mobile Design and Development
Companies that create exceptional user journeys and experiences set themselves apart from their competitors. From eCommerce to complex membership and marketplace platforms to mobile apps, these tools are essential for a successful business strategy, implementation and consistent growth.
Content Creation & Video Production
Evolved real-time marketing and a global content strategy revolve around consumer and data-driven experiences designed to serve the end customer. The magic happens when brands unify creativity and analytics with their content and video marketing to provide exceptional experiences to their customers.
Paid Search & Social Marketing
Creating great omnichannel consumer experiences while driving business KPIs and revenue growth are key elements to successful ad campaigns. Highlight your brand's competitive advantage and generate bottom-line value by leveraging unique strategies and creating relevant & entertaining content.
In the Press
The Silicon Valley and tech giants. A capital of culture and the youth movement. A place of extraordinary events, unmistakable architecture, hills and valleys, and spectacular views. A city of historical surprises and a wealthy present. A city that hums with activity and never settles. A place of great character, community, personality, and creativity. A city of imagination that inspires us to excel and innovate, helping customers with their digital endeavors.
See all projects
Brands We Work With
Having a bespoke solution for your business is the best way to go if you have the budget. If you have more limited resources or are looking for something simpler, a WordPress website can still be a good solution. There are thousands of themes to choose from and modify as much as you like. With a variety of plugins and tools available, you can add just about anything to your website, be it a Facebook Fan Box, Tweeter Feed, video gallery, or event calendar.
Whether you are a developer, marketing executive, or entrepreneur, keeping up with the latest trends is a way to ensure that your website is better performing, functional, and current-looking. In 2022, keeping up with the times means adapting to emerging B2B design trends such as optimization for voice search, use of micro-animation and micro-interactions, chatbot customer service, and simpler navigation.
Having a well-structured, attractive, SEO-optimized B2B website is essential for businesses looking to generate high-quality leads and sales. Websites that convert have clear navigation and messaging, responsible design, social proof in the form of customer reviews, FAQ, and relevant, informative content. High conversion B2B websites also have fast load times, contact page, pricing information, and easy to fill out forms.
Paying attention to website design is the key to online success. For users, ease of use is the most important (67 percent), followed by visual appeal (10 percent), and interactive experiences (9 percent) (HubSpot). To meet customer expectations, B2B marketers need to ensure that their website is well-structured, easy to navigate, and visually appealing and guides the user’s journey with social sharing buttons, interactive infographics, videos, and captivating animations.
The key objective of B2B website design is to engage users, generate leads, and boost sales. To drive traffic and grow conversions, B2B marketers should focus on factors that contribute to great website design, including functionality, simplicity, consistency, mobile friendliness, well-defined navigation, high-quality product visuals, and a clear brand message.
Building a good B2B content strategy starts with setting goals that are relevant, specific, clear, and measurable. If your main focus is on growing brand visibility, you will need to create content that is informative without being too salesy, like videos, comments, and blog posts. And if your goal is to get more leads, focus on high-converting content such as product demos and white papers.
The next step is to create buyer personas so that you can offer relevant content and a more personalized shopping experience. To gain insights and define your buyer personas, segment customers by job title, industry, educational level, income, age, interests, and shopping habits. Now that you know your target audience and what you want to accomplish, you need to come up with ideas and topics for impactful, relevant content and use different digital channels to promote it effectively.
At Socialfix, we know how to create effective and visually appealing B2B websites that inform, engage, and convert visitors. We can help you create a functional website design that is easy to navigate, responsive, and visually attractive and establishes consistent brand identity. We know how to create an engaging and compelling copy that provides a better first impression, minimizes bounce rates, and converts visitors into prospects.
Direct to customer or D2C is a strategy commonly used by consumer packaged goods businesses and manufacturers. Brands looking to cut out the middlemen and market directly to customers use this marketing approach. As they only sell via their website, the key to attracting customers is offering an engaging shopping experience. Here, features that marketers should focus on include easy navigation, aesthetically pleasing design, and high-impact content.
One of the key differences between B2B and B2C websites is the number of offerings they feature. B2B sites typically showcase a large number of products to tempt customers into buying something. B2C websites, on the other hand, feature fewer offerings at the very top of the page. This makes it simpler for B2B customers who expect a fast and easy shopping experience. The fact that there are fewer offerings also allows marketers to personalize their homepage and focus on each prospect’s unique requirements. This helps reduce the buying cycle for B2B buyers.
There are plenty of good ways to market a B2B website, common strategies being native, paid search, and pay-per-click advertising, conversion rate optimization, content marketing, and SEO. Content marketing, in particular, is an effective strategy focused on creating assets such as videos, eBooks, infographics, blog posts, etc. Your content should show potential customers how you can solve their most pressing problems. You may also want to highlight the unique features and applications of your product and what makes it special. Depending on your industry and audience, effective content formats could be application examples, case studies, interviews, surveys, research results, and whitepapers.
Even if you have SEO-optimized, engaging content, slow website speeds could affect user satisfaction and visitor retention. Whether your goal is to optimize engagement, get more leads, or reduce customer service calls, download speed is the key to online success.
Find out which website tactics and strategies are best for your B2B website presence.
Operating in a digital world, most SMEs understand the importance of having a website and about 71 percent of US small businesses already have a web presence (Top Design Firms). Building and maintaining a website allows B2B companies to establish credibility, market their products, and capture the attention of their best prospects. Yet, while most businesses have a website, very few of them have a sound digital strategy in place to convert visitors into customers. If you are one of them or are looking for ways to make your website more useful, user-friendly, and attractive, here are some of the top conversion hacks to attract prospects to your business.
- Well Designed Lead Forms
A lead capture form is a page where your potential customers land after clicking an ad link. The ultimate goal of this form is to get customers to share their contact details in exchange for something valuable, be it a white paper, mini guide, webinar, training video or product sample.
To create a good lead capture form, be concise and cut any word you can. Use action-packed language such as “Start your journey toward X”, “Reserve your spot now”, and “Get your free X”.
- Offer Lead Magnets
Lead magnets can be anything of value that you give away in exchange for visitors’ contact details. A lead magnet can be in the form of a free consultation, e-newsletter, trial subscription, or anything else that is perceived as informative, useful, entertaining, or valuable.
- Offer a Downloadable Free Product
Giving away free digital downloads is yet another way to encourage visitors to share their contact details and join your email list. In addition to building and growing your target audience, an added advantage of offering free digital content is giving customers a sense of what you do, essentially serving as an introduction to your work.
- Call to Action Optimization
A call to action (CTA) is the part of a piece of content, advertisement, or landing page that encourages visitors to do something. Getting your messaging right is vital, and there is plenty that you can do to optimize your calls to action. First and foremost, however, you should stick to the point and create a sense of urgency. Use words like “sale ends tomorrow”, “last chance”, “reserve your spot today”, and “limited”. Words and phrases to emphasize that stocks are limited include “one-off”, “exclusive”, “in high demand”, “you missed it”, and “this option is currently unavailable”.
- Cross Sell and Cross Promote
Cross-selling or cross-promoting involves offering existing customers additional or related products they might find useful. Cross-selling is an endeavor worth undertaking in the B2B world. According to research by V12, the three main factors that drive sales are customer satisfaction (33 percent), customer retention (42 percent), and upselling and cross-selling (32 percent).
- Showcase Customer Feedback/Reviews
Feedback not only offers valuable insights and allows you to measure customer satisfaction but helps convert visitors into buyers. The Local Consumer Review Survey 2020 shows that after reading a positive review, 12 percent of customers contact the business, 31 percent visit the company’s website, and 13 percent visit the business’s location.
- Work with B2B Web Design Agencies
A B2B web design agency specializes in creating websites that are SEO optimized, fully functional, and mobile-friendly. A professional agency gives you access to developers, designers, and SEO experts who have the skills and resources to build an engaging, user-friendly, and well-featured website. They have hands-on experience and programming knowledge to create a professional website that keeps customers engaged. A professional web design team will not only give your B2B site a custom look but will optimize it for the search engines so that customers find you easily online.