Among the brands that have seen huge success in targeting local markets are Ikea, Nike, Jumbo, Morrisons, McDonalds, and Bavaria.

A national approach would work for large hospitals with multiple specialty areas but it won’t be practical for many health clinics and medical practices. A local approach would be a better choice for organizations that have a more limited financial and human resource and are mostly interested in patients from their community. This approach should involve networking with local health-related businesses, prioritizing local content, news, and events, and addressing healthcare issues that are specific to the target service area.

The fact is that national eCommerce brands are increasingly taking a local approach to respond to shifting consumer trends. According to recent statistics, 46 percent of all searches are local. What is more, when people are searching for businesses nearby, there is a higher intent to buy. So wherever you operate, online or offline, having a local marketing strategy will help you drive more business. Effective tactics you should be focusing on include localizing content, featuring local-specific deals and promotions, and creating microsites and social media accounts that cater to customers in specific areas.

The main advantage of going local is less competition. This means you stand a better chance of getting seen, with your campaigns flying under the radar of the competition. Taking advantage of local opportunities and targeting a smaller audience will also cost you less and if you are like most startups, you probably have a more limited marketing budget.

As you can see, going local offers real advantages and opportunities for growth if done right. Some good strategies to use would be PPC ads, local SEO, and relationship and event marketing.

Regardless of size, distributors, manufacturers, and wholesalers are located somewhere. Having a thought-out localized marketing strategy is the best way to reach B2B customers in your service area. To get the most of your marketing strategy, focus on things like prioritizing local content, building locally-focused LinkedIn and Facebook groups, newsjacking, and sponsoring community events.

If you are like most small business owners, you need to focus your marketing efforts on engaging with and appealing to a local audience. And if you are tied to a physical location, local customers are the folks who are most likely to purchase your service or product at any time.

With that in mind, there are plenty of things to do to improve your business marketing, like optimizing your website and social media pages for local users, leveraging localized paid ads, and networking with businesses in your area.

Amidst Covid-19, the hotel industry has faced border closures, travel restrictions, changing customer habits, and economic downturn of major proportions. A key trend to be aware of is a shift toward domestic travel, with many shying away from long-haul travel. As making trips across the border has become more complicated and customers are staying close to home, hotels need to rethink their marketing strategy and focus on targeting local customers. A good localized strategy would involve optimizing your website for your service area and using related keywords, offering helpful information about local sights, services, and events, and promoting your restaurant business on local partners’ directories and websites.

Restaurants have been some of the hardest hit due to a prolonged pandemic. Now more than ever, it is important that food service businesses ramp up their marketing efforts to bounce back.

So if you are a restaurant owner, your best bet would be to focus on your service area and attract local business. Covid-19 has indeed changed customer shopping behavior and food purchasing habits, with many going local and looking for good eats within reach and close to home. To ensure that your business has a steady supply of locals, you want to leverage marketing strategies such as generating publicity, networking with nearby businesses, using food delivery apps, and optimizing your website for local searchers.

If you are serious about growing your real estate business, you need to have a marketing strategy in place to ramp up your local presence and position yourself as a neighborhood expert. Knowing your market, customers, and their needs not only allows you to position yourself as the go-to expert but helps build trust with buyers and sellers.

Also, focusing on your local community and targeting your efforts in a specific area will help you to stand out in your area of operation and dominate the market. There are some good strategies that will help you achieve all this, like posting local content, optimizing your Google My Business listing, and asking customers to leave feedback.

Home service businesses of different size can use local marketing to build their online presence and grow their customer base in a specific geographic area. As a contractor, you will show up in search engine results based on queries like “Blue Ridge plumber” or “carpenter near me” (local queries). To improve your ranking and appear in local search results, you need to optimize your business profile on Google and your website content for your local service area. Make sure you format elements such as headers, meta descriptions, and title tags and update your listings in multiple directories to reflect your geographic location.

Local marketing enables brands to position themselves and stand out in the location they serve. It is people-based marketing that focuses on getting to know locals, their interests and needs, and how specific products or services can best meet customer needs. In essence, offerings that have value for local shoppers and their communities help build a meaningful and long-lasting relationship with customers.

Local marketing digital agencies are familiar with the area you are looking to promote your product or service. They know who your potential customers are, what their pain points and needs are, and how to excite people in your target area. To pair up with a good local marketing agency, you may want to check their credentials, online presence, and case studies, confirm they have local connections and can help you solve local challenges, and make sure your values align.

Having a localized marketing strategy is a way to attract shoppers from within reach and drive growth from and at the local level. Getting to know the audience, engaging with locals offline and on social media, getting local testimonials, and sponsoring events are all strategies to create a strong bond with the community you serve.

Local or neighborhood marketing works well for services or products that have local usage or appeal. This is also a way to connect with customers who are interested in investing in their community and are willing to make a purchase locally. Besides targeting customers who are more likely to buy locally, other benefits for marketers are cost-effectiveness, brand awareness, and customer acquisition. In essence, this is a strategy to engage with shoppers who are actively searching for local products and services.

Hyperlocal marketing focuses on targeting and reaching customers in a specific location with the goal of generating more local inquiries. This strategy benefits small businesses such as bookstores, grocery stores, salons, and coffee shops looking to target shoppers in a specific niche or geographic location. Effective strategies to ensure that you are found locally include optimizing your website with hyperlocal keywords, adding your contact details in multiple directories, and getting positive reviews to improve your local ranking.