Award-winning digital marketing agency in NYC
(with no contracts, no commitments)
Brand Strategy & Positioning
Combining forward-looking market segmentation with behavioural analytics along with a better understanding of customers is the future of brands. Rising above the clutter without breaking the bank is how intelligent brands are built in today's challenging economic conditions.
Web & Mobile Design and Development
Companies that create exceptional user journeys and experiences set themselves apart from their competitors. From eCommerce to complex membership and marketplace platforms to mobile apps, these tools are essential for a successful business strategy, implementation and consistent growth.
Content Creation & Video Production
Evolved real-time marketing and a global content strategy revolve around consumer and data-driven experiences designed to serve the end customer. The magic happens when brands unify creativity and analytics with their content and video marketing to provide exceptional experiences to their customers.
Paid Search & Social Marketing
Creating great omnichannel consumer experiences while driving business KPIs and revenue growth are key elements to successful ad campaigns. Highlight your brand's competitive advantage and generate bottom-line value by leveraging unique strategies and creating relevant & entertaining content.
In the Press
The City That Never Sleeps. The Big Apple. The Melting Pot.
From the Lower East Side to SOHO to FiDi to TriBeCa to NoLita. Oh, we know you so well New York. And you have always been our favorite. Whether running to catch a taxi on Madison Avenue or meeting a client for a cup of coffee in Times Square, our days are filled with action, satisfaction and a sense of achievement. Our hands-on approach with clients in a multitude of practice areas is infused with the energy and spirit of the Greatest City in the World.
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Brands We Work With
A full-service digital agency can generally help you with multiple types of marketing and technology campaigns, ranging from branding, logo design, company naming, website design and development, content development and marketing campaigns. A social media agency is a specialized type of agency that focuses primarily on social media marketing, strategy, social media content and social ad campaigns. What type of agency you need depends on what phase your business is currently in and what type of help you require for your business. For example, if you are a start-up, you may need help in a variety of areas whereas if you are a more established company, your current focus may be specific to growing your social media presence.
Both have benefits and drawbacks. When hiring a digital marketing agency, you get the benefit of the deep industry expertise typically housed within the agency that span across multiple disciplines and practices such as video production for example, of specific type of content development or design capabilities. This allows brands to scale quicker and establish a digital presence without needing to go through the process of identifying talent, recruiting, onboarding, training and retaining in-house employees. On the other hand, in-house brand managers and marketers are critical for the success of marketing campaigns and a deeper day to day understanding of goals, missions and the vision for each product or brand in question. So the short answer is – both are important and necessary to achieve successful outcomes at different stages of a brand development.
Agencies are a collective of experts who provide their creative, strategic and technical experience to a brand. Freelancers are usually individuals with specific expertise. Freelancers can be designers, copywriters, video editors, etc. When you are looking for a body of work from multiple digital practices, an agency is a better option. When you need a single task or specific work, a freelancer may be the way to go.
Socialfix has great client reviews. You can check them out here.
- We specialize in four digital marketing areas of expertise.
- Branding, Company Naming, Logo Design
- Website Design & Development
- Content Creation such as copy writing, social media or video content
- Marketing & Advertising
- Our main industries of focus are B2B, retail, ecommerce, fashion, beauty, fitness, wellness, health, consumer product, hospitality, medical, automotive, and more.
We work in all towns of NYC, New York State and the Tri-state area including Long Island. If you have a project you would like to chat about, please reach out to us here.
Our services are priced depending on the unique requirements and goals of your specific project. Some of the pricing structures we offer include:
- Project Based (Fixed Project)
- Retainer Based.
Hourly services are projects where a block of time is allocated to accomplish the work assignment. Recommended hours and rates may fluctuate depending on the type of task.
Project based (fixed cost) has a set scope of work that includes a one-time project with a very specific list of deliverables and timeline. The pricing for fixed-cost work is usually billed at a fixed rate.
Retainer based projects are ongoing monthly services performed on a monthly basis with either a set list of deliverables or hours in which tasks are to be completed. Examples of retainer based projects could be content development, social media, SEO, paid advertising, newsletters, and more.
We can definitely help you with local online marketing strategies and implementations. We like to deploy both paid and organic campaigns that involve pay-per-click, social ads, customer reviews in local businesses, local map listings optimizations and local search engine optimization for your website. If you have a project you would like to chat about, please reach out to us here.
Since each client is unique and every business has a different requirement, we don’t have set marketing packages but rather we work together with our clients to create an approach that is aligned with their goals, needs, and requirements.
Our general approach to creating marketing packages is to view each as a staircase – or as we like to call it, your marketing “stack” – where we tailor our recommendations beginning with one (or sometimes a few) initiatives and then over time, building out a more comprehensive campaign.
Yes! You will be assigned a digital marketing coach or project manager to help guide you through the process of getting your business online. If you have a project you would like to chat about, please reach out to us here.
Find out which marketing tactic is best for your business
As smartphones, tablets, and other connected devices have become commonplace, Internet usage in the U.S has increased by almost 7 percent (Pew Research). The growth in digital space and media usage offers a huge opportunity and brands are increasingly harnessing the power of online channels. Digital marketing enables businesses to reach target audiences and engage with prospective customers at every buying stage. Each of the 7 types of marketing, content, video, social media, SEO, PPC, email, and influencer offers unique opportunities to reach customers. But how do you know which type is right for your business? Here are the basics to get you started.
- Content Marketing
Content marketing is focused on creating, publishing, and promoting engaging, consistent, and relevant content to increase brand awareness and engage with an online audience. Depending on your niche and target audience, there are different types of content to use, including case studies, infographics, e-books, white papers, and articles and blog posts. The type of content to focus on also depends on the stage customers are in the buying journey. In the awareness stage, customers prefer infographics and blog posts while late-stage customers want to see concrete evidence in the form of case studies and reports.
- Video Marketing
Video marketing is the practice of producing and sharing videos to promote a product or service. The digital channel you use to connect with customers depends on your business goals. If you want to attract new visitors, consider posting your videos on Vimeo or YouTube where you can reach wider audiences. To nurture potential prospects, share video content in places like Instagram Stories or private or public LinkedIn groups.
- Social Media Marketing
Social media marketing involves creating and sharing content on various platforms such as Instagram, LinkedIn, Facebook, and Twitter. The content you create must be engaging, unique, and tailored to the specific platform you share it on. Twitter content formats that drive traffic include industry events, brand news, and branded GIFs featuring products or announcing sales and events. Good content formats for your LinkedIn page are company updates, industry news, and blog posts.
- SEO Marketing
SEO or search engine optimization refers to a set of strategies designed to help content rank higher in search results. Building an effective SEO strategy involves writing unique, high-quality content, using keywords that your target audience is searching for, analyzing your competitors, earning organic links, and updating content.
- PPC Marketing
Pay-per-click or PPC is a form of Internet marketing that allows brands to place ads through platforms such as Google AdWords and Facebook Ads and pay when the ad is clicked. Ad ranking, which refers to where advertisements show on a search engine results page, depends on factors such as quality and relevance, bid amount, and search context, including time of day and user’s device.
- Email Marketing
Email marketing enables brands to connect with prospective customers by sending a promotional message. Mass email lists can be used to inform customers, promote products or services, upsell to existing customers, and collect feedback. To create a subscriber list, you need to give something away for free such as a free trial or webinar in exchange for a customer’s email address.
- Influencer Marketing
A powerful and popular tool right now, influencer marketing allows you to promote your products or services through recommendations, brand mentions, and endorsements by influencers. Influencers are typically popular social media users who have the power to affect buying decisions. Collaborating with an agent of influence can help you gain credibility, expand your reach, and increase sales.
The different types of digital marketing offer unique benefits, and the strategy that will serve you best depends on your buyer’s persona, niche, product, and the stage your business is in. Keep your audience and needs in mind, focus on creating engaging, relevant content, and connect with customers on a human level to help your business thrive.