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    Brand Strategy & Positioning

    Combining forward-looking market segmentation with behavioural analytics along with a better understanding of customers is the future of brands. Rising above the clutter without breaking the bank is how intelligent brands are built in today's challenging economic conditions.


    Web & Mobile Design and Development

    Companies that create exceptional user journeys and experiences set themselves apart from their competitors. From eCommerce to complex membership and marketplace platforms to mobile apps, these tools are essential for a successful business strategy, implementation and consistent growth.


    Content Creation & Video Production

    Evolved real-time marketing and a global content strategy revolve around consumer and data-driven experiences designed to serve the end customer. The magic happens when brands unify creativity and analytics with their content and video marketing to provide exceptional experiences to their customers.


    Paid Search & Social Marketing

    Creating great omnichannel consumer experiences while driving business KPIs and revenue growth are key elements to successful ad campaigns. Highlight your brand's competitive advantage and generate bottom-line value by leveraging unique strategies and creating relevant & entertaining content.

    In the Press

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    Our Knoxville Digital Marketing Clients Get Results
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    Liana Hutcheon testimonial photo
    "It's at times like these that we realize just how important an online presence is for a company! I think we will see the online growth continue well after things are back to normal so it's definitely important to have the right message out there."
    Liana Hutcheon
    John Mini Distinctive Landscapes
    Jason Comer testimonial photo
    "I could not be happier with your guys work, my company and I feel very fortunate to have had the opportunity to work with you guys up to this point!"
    Jason Comer
    Husker Commission
    Stuart Friedman testimonial photo
    Stuart Friedman
    Dima Ghawi testimonial photo
    Socialfix Media exceeded expectations. Feedback looks promising on the recently released videos. Their creative touch supplemented their technical expertise. They deliver high-quality work that’s worth the cost. Communication was also seamless. Expect a dedicated team of videographers. Their team is extremely professional and creative. They’re excellent with communication and following the timeline. Everything went smooth. Throughout the engagement, I felt that they cared so much because of how much they wanted to please me with the result. While I only worked directly with one person on the video, a bunch of their team was on the emails, which meant that everyone wanted to stay up to date with how the project was going. Their creative details add to the video, making it better than expected.
    Dima Ghawi
    Dima Ghawi, LLC
    Raritan Valley Community College testimonial photo
    Raritan Valley Community College
    Golden Harvest Gala 2018
    Brendan, Fragomen testimonial photo
    "Hi Terry and Marion, I just saw that the interim website has gone live. Well done to the entire SocialFix team on your excellent, and fast, work on this. I am extremely pleased and know we can build on this initial work to create something special in this industry space. Thanks again for your excellent work - please pass this on to the entire team. Kind regards."
    Brendan, Fragomen
    Taylor West testimonial photo
    "Just a couple hours ago our Facebook page reached a new milestone: 70k likes on our page! We also recently surpassed the 40k follower mark on Instagram and 17k followers on Twitter. Since bringing on our new social media agency Socialfix three months ago and re-dialing our strategy, we’ve seen dramatic increases in “impressions” – the number of people seeing our KT Tape social media content online – and “engagement” – the amount of likes, comments, and shares. This has been an enormous group effort in collaboration with the athlete/NGB team, the events team, and the design team to generate frequent and engaging content for our core target audience. We have significant plans in the works to continue accelerating this momentum, so look for more exciting content to come.
    Taylor West
    Karolina Dehnhard testimonial photo
    "Terry, you have no idea how much this means to me and my MS family!"
    Karolina Dehnhard
    Budd Larner
    May Van Norman testimonial photo
    May Van Norman
    State Theater New Jersey
    Dr. Matthew A testimonial photo
    Dr. Matthew A
    Plasticity Brain Centers
    Cristina L. Amyot testimonial photo
    Cristina L. Amyot
    Socialfix - Knoxville Office
    800 S. Gay Street, Suite 700, Knoxville, TN 37929
    Let’s do this!
    Connect with one of our digital experts below:

      What Are The Benefits of Working with a Top Knoxville Digital Marketing Firm?
      Differentiate Your Company Brand
      Storytelling can make you memorable and it helps your brand resonate with the very special audience you are looking to chat with. Why not make it special?
      Boost Conversion Rates
      Breaking down complex topics with easy to digest visuals, engaging animated characters and motion graphics help your audiences make buying decisions.
      Engage & Retain Attention
      Providing memorable content that deeply resonates with your core audience is a critical component of successful video marketing strategies. We help you do that.
      No Limits To Your Vision & Creativity
      Showcasing animated videos throughout the entire sales funnel is a great way to harness the power of visual storytelling and help your customers find your services and products.
      The only 17 Year Old You Can Trust With Your Marketing

      brand architects

      Digital Engineers

      content developers

      Multi-Award Winning Knoxville Digital Marketing Services Since 2005
      We mix art, science, engineering, architecture and a bit of magic into every task and every client project. We approach every digital marketing challenge with determination to find solutions in a very fast-paced environment. Our specialty ranges from branding to web design, development, content creation, video production and paid advertising. Take a look at some of our agency services below.
      Brand Positioning & Development
      Brand Positioning & Development
      Establish. Engage. Transform.
      Sophisticated, game-changing ideas, strategic positioning, a fresh perspective and new approach are infused into our brand-centric data-driven methodologies. The results speak for themselves.

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      Award Winning Web Design
      Award Winning Web Design
      Position. Design & Build. Launch!
      An agile approach to web design & development is at the foundation of our process. From sitemaps to wireframes to design – everything is carefully aligned to your ideal customer’s journey.

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      Mobile App Development
      Mobile App Development
      Strategy. Design. Engage.
      Implementing a tech stack across all devices is a business requirement for all brands. Our user-centric approach will have you up and running quickly and within budget.

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      Video Animation Production
      Video Animation Production
      Bring Your Idea To Life!
      Every animation we produce follows the same rigorous approach to ensure exceptional results for our clients. Click to see our multi-award-winning process below:

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      Top Rated Video & TV Production
      Top Rated Video & TV Production
      Lights, Camera, Marketing!
      From bite-sized social video clips, to full company commercials to animations and motion graphics, we are your brand’s storytellers.

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      Social Media & Growth Hacking
      Social Media & Growth Hacking
      Engage. Listen. Repeat.
      Our versatile social marketing strategies establish brand and revenue goals from the start so you can meet and exceed your business goals.

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      Content Development
      Content Development
      Inform, Engage & Retain!
      Consistent audience engagement is at the core of our scientific-based data-driven content creation approach. Our strategies arm you with a variety of engaging evergreen, rich media and video content.

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      Top-Rated SEO Campaigns
      Top-Rated SEO Campaigns
      Cost-Efficient & Measurable.
      Combining our solid SEO strategies with content creation and onsite conversion and ROI optimization will drive exceptional results for your business goals.

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      Podcast Production
      Podcast Production
      Strategy. Creation. Distribution.
      Our audible content helps your brand increase traffic and brand awareness, build better relationships, engage your targeted audience and position you as an industry expert.

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      ABM Lead Generation
      ABM Lead Generation
      Plan. Execute. Measure.
      Our proven Account Based Marketing strategies optimize your brand’s budget to direct efforts toward the 99% of marketing campaigns that actually work rather than the 1% that don’t.

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      Crowdfunding Video Production
      Crowdfunding Video Production
      Creation, Production & Promotion.
      One of our favorite parts of the crowdfunding process is the creation of your video! Our video team has worked on many crowdfunding campaigns and they love what they do.

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      Crowdfunding Campaigns
      Crowdfunding Campaigns
      Creation, Management & Promotion.
      From reward-based to equity crowdfunding campaigns, our strategic approach will help your brand build traction, social proof, market validation, gain early adopters and loyal advocates.

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      Industries of Focus
      New York City is a humbling playground for all businesses alike. Our focus and goal over the last 20 years has been to acquire deep knowledge in different verticals where we can apply digital marketing strategies and tactics to exceed client expectations. Check out some of our industries of expertise below.
      B2B / Financial Services
      Unified thought leadership, platform development & consumer engagement will help your brand position for long-term success. Let's chat on how to better leverage digital.
      B2C / Consumer Products
      With infinite choices, self-education and social reviews, intelligent brands are stepping forward with a stronger approach to consumer engagement & experience.
      Start-Ups & Kickstarters
      Hot product launches & crowdfunded projects require a different breed of agency. Rooted in entrepreneurship, we are ready to take on these challenges together.
      Food & Beverage
      Consumers expect a seamless experience from their favorite brands and your omnichannel strategy should be rock solid! Let's get to work!
      Beauty & Fashion
      From influencer marketing strategies to eCommerce capabilities, we'll make your brand shine with video, social and mobile-first approach.
      Health & Fitness
      Visionary brands understand heightened consumer health awareness. We'll help you work in partnership with ambassadors to create extraordinary products and experiences.
      Health Care & Medical
      Our expertise ranges from employee training to patient and medical device education.
      Education & EdTech
      Training, tutorials and educational series are an effective way to unpack complicated topics and ideas.
      Demo videos, data visualization, product explainers, customer service and FAQ animated videos are great for your ROI.
      Your Knoxville Digital Marketing Firm

      A city of great diversity, legends, delicious Southern food, and significant blues. An eclectic blend of urban sophistication, architectural marvels, and historic charm. A gateway to the Great Smoky Mountains. A great place to live and discover in every season. A city of Appalachian culture and a city of the future. Knoxville is where we turn today’s ideas and opportunities into tomorrow’s reality, helping customers with all things digital.

      Featured Digital Marketing Projects in Knoxville
      Working with us means every project detail is planned from the very beginning. You can rely on us to think of everything and ensure we provide you with the highest level of expertise, thought leadership, guidance and experience.

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      Your Trousseau
      Arts Fair Fax
      Mobile Iron
      New York Blood Center

      Brands We Work With

      Rutgers University
      KT Tape
      Women Presidents' Organization
      National Multiple Sclerosis Society
      Pepperidge Farm
      Raritan Valley Community College
      New York City SHRM
      Hyundai Hope On Wheels
      Armenia Investment Forum
      Check out our latest posts from Knoxville
      Read all blogs
      Socialfix Media Named Best Workplace for 2020 on INC. Magazine’s Annual List of Top Companies Awards & Press
      With our economy and the entire country in a tough spot, good news comes in smaller waves. But when good news is earned through the sacrifice and dedication needed to...
      Facebook, Amazon and Others Small Business Grants Programs During COVID-19 COVID-19
      In Part 1 of our Small Business Grants Program, we reviewed the Google Shopping Listing Grants and other changes announced by Google this week to help small businesses during COVID-19....
      Google Shopping – Small Business Grants Programs During COVID-19 COVID-19
      A crisis always brings people together.  It brings out the best in us.  From surges in solidarity to wider acceptance to more overall tolerance. These simple facts have been confirmed...
      Socialfix Releases New Podcasts on Amplified3 Business
      Socialfix recently launched a new set of podcasts on Amplified3, featuring some of industry’s most pioneering leaders today. Main themes breakdown soft skills development, build professional crowdfunding strategy, and bootstrap...
      Why You Should be Using a Data-Driven Social Management Platform Business
      Google Chrome, Apple Safari, and Mozilla Firefox have all made efforts to put the kibosh on third party cookies that collect user data, spoiling what looked to many as an...
      Socialfix Makes the Clutch 1000, Features New Martech in Forbes, and Launches New Amplified3 Podcasts Awards & Press
      Socialfix Media has been working hard into the new year to bring you some winning news and content. Clutch has awarded Socialfix with Top 1000 best global B2B service providers...
      Are Digital Marketers Ready for Virtual Assistants? Business
      Are Marketers Ready for Virtual Assistants?  Virtual assistants (VAs) are coming, and as we further immerse ourselves in the digital world we’re better off for it. Who doesn’t benefit from...
      Can High-EQ Robots Save The World? Business
      Some of the best minds of the day are scared, very scared, for our future. Stephen Hawking, Elon Musk, Jeff Bezos, Neil deGrasse Tyson, and Michio Kaku imagine a world...
      How Holography Will Refit Martech Trends
      How Holography Will Refit Martech Holography was invented by Nobel Laureate Dennis Gabor in 1948, but most people didn’t know it existed until 1976 when films like Logan’s Run and...
      Multi-Award Winning Digital Agency Trusted by Knoxville Industry Leaders
      top digital marketer nj 2022
      clutch 2021 global top 1000
      clutch 2021 top b2b NJ
      clutch 2021 top b2b NY
      Kicksta  Top 10 Social Media Companies
      Clutch Global
      Clutch - 2020 Top B2B Agency in United States
      Inc 5000
      Best Conversion Rate Optimization
      Inc 2020
      50 Most Admired
      10 Best Production
      10 Best SEO
      Clutch - 2018 Top Branding Agency in United States
      Forty Under Forty
      Clutch - 2017 Top Agencies & Developers in New York
      10 Best Design
      Corporate Culture
      Future 50
      What are typical conversion rates for B2B websites?

      Across industries, the average conversion rate for B2B websites is at 2.35 percent (WordStream). Again, there are many factors that affect conversion rates, including niche and audience, website design, SEO, site navigation, mobile optimization, and page load time.

      What are typical conversion rates for PPC vs SEO?

      The question whether PPC or SEO is better for conversions has long been debated. Again, there is no one-size-fits-all answer, and typical rates vary greatly depending on channel and niche. In healthcare, for example, the rate is at 5.1 percent for PPC and 5.6 percent for organic search. Figures show the opposite when it comes to finance. The conversion rate is at 6 percent for PPC and 4.7 for SEO (Victorious).

      What are mobile conversion rates vs desktop conversion rates?

      Mobile conversion rates are slightly lower than desktop, the main reason being screen size. The fact is also that many websites are not mobile optimized.

      According to the Monetate Q1 2020 Ecommerce Quarterly Benchmarks report, mobile conversion rates were at 1.81 percent compared to 2.92 percent for tablets and 1.98 percent for desktop devices.

      What are conversion rates vs click-through rates?

      While both are metrics, click-through rates show how many people have clicked on a specific link or ad while conversion rates refer to the percentage of users who have completed a specific action. The main difference between both is that the first metric focuses on what action people perform before they visit your website while the second looks at what users do when they are on your website.

      What is a good PPC conversion rate for social media marketing?

      Data shows that the average conversion rate is 2.1 percent for B2C businesses and 0.9 percent for B2B marketers. Rates also vary by industry and social media. B2B construction businesses have an average rate of 1.1 percent when advertising on LinkedIn while business insurance companies enjoy 1.4 percent. Again, what a good PPC conversion rate is depends on a number of factors, including industry, product range, pricing, brand awareness, and target audience.

      What a good conversion rate for subscription businesses?

      Today, more and more businesses are experimenting with subscription models, including companies in industries such as home maintenance, health and wellness, gaming, in-home fitness, and aviation. The benefits are clear: customer insight, recurring revenue, and predictability. As many businesses are turning to subscription models, the question of what a good conversion rate is has become an increasingly important one.

      A conversion rate above 2 percent is generally considered good. Rates over 5 percent are not uncommon depending on factors such as length of subscription, set-up fees, whether you offer a free trial, and so on.

      What is considered a good conversion rate?

      While major brands enjoy better results than small and medium sized businesses, conversion rates in the range 2 – 5 percent are considered good. At the same time, conversion rates vary by business type (i.e., B2C vs. B2B), desired outcome (making a purchase vs. signing up for a free trial), your location, etc. Like other things in life, there is no one-size-fits-all answer and what a good rate is depends largely on your conversion goals.

      What are typical conversion rates for eCommerce companies?

      The average conversion rates for eCommerce companies stand at 2.58 percent (Invesp) and vary by source, region, and industry. Catering and restaurants have the highest rates (5.5 percent), followed by haircare (3.5 percent), beauty and skincare (3 percent), and health and beauty (2.8 percent). Industries with the lowest conversion rates include luxury handbags (0.6 percent), home furniture (0.6 percent), and luxury apparel (1 percent) (Smart Insights).

      Does Socialfix do PPC marketing?

      With 17 years of industry experience, we have helped hundreds of marketers with their PPC campaign planning. We have experience with conquest, retargeting, solutions, and branded campaigns and can help you develop or optimize your PPC strategy based on your goals, geographic area, budget, and account size. We will cover activities such as defining your target audience, picking relevant keywords, filtering out negative keywords, optimizing your landing pages, etc.

      Does Socialfix help clients with CRO?

      At Socialfix, we have the expertise and know-how to help you improve your conversion rates and accomplish your online goals. We can deliver a tailored and carefully crafted optimization program that covers all activities and strategies, from research and data analysis to developing, testing, and reviewing your optimization plan. From content and video creation to performing a CRO audit and running tests on your landing page, we can help you grow the number of leads that you get.

      How are conversion rates calculated?

      To calculate the rate, simply divide the number of conversions you got by the size of your audience. Examples of conversions would be visitors making a purchase, users upgrading their plan or service, people using your app or software, and visitors downloading, registering, or signing up for a subscription.

      Calculating the conversation rates is easy. Say you have 80 sales and 1,500 visitors a month. The rate would be 80 divided by 1,500 and multiplied by 100 or 5.3 percent. On average, websites get between 1 and 3 percent.

      What are conversion rates in marketing?

      In digital marketing, conversion rates refer to the percentage of website visitors who have gone to perform a specific action. Rates vary based on factors such as target device (PC, tablet, or mobile), your niche, value proposal and product, and relevant traffic. There are many ways to improve the conversion rates such as providing a clear product description, sharing testimonials and feedback, optimizing your checkout page, adding a live chat option, and offering different payment methods.

      What is a conversion rate optimization (CRO) agency?

      Conversion optimization agencies work with marketers to increase the number of website visitors and generate leads. The focus is on optimization and elements such as design, content and persuasion, call-to-action buttons, the user experience, and conversion reach. The goal is to improve performance, reduce customer acquisition costs, and boost revenue.

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      Let’s do this!
      Connect with one of our digital marketing experts below:

        What are the most overlooked PPC tactics for best conversion rates?

        Find out which PPC strategies are best for your advertising campaigns

        In the world of paid advertising, you learn by testing and fine-tuning your strategy. You test out new channels, your keywords, placements, and ad content, hoping to deliver results fast. PPC is said to be an advertising laboratory. But even with all that testing, things may not work out in your favor. You’ve tried every single success tip to increase your PPC conversions and you start to lose your enthusiasm. The good news is there is plenty you can do. So, if you are looking for new strategies for your PPC campaigns, these overlooked tactics will help you boost your conversion rates.

        1.     Optimizing Ad Extensions

        Using the right extensions will help you to enhance your ads and improve your campaign performance. Extensions offer additional information such as location, product descriptions, or pricing, giving customers more reasons to engage with your business. Basically, they add value for customers by matching location, intent, product search, and other signals.

        1.     Setting Bid Adjustments by Audiences, Demographics

        Bid adjustments allow marketers to choose how frequently ads show up based on location, time of day, device, or target audiences. More specifically, you can adjust bids by parental status, income, age, or gender to target preferred audiences. Demographic targeting allows you to appeal to specific customer segments that are performing better and are more likely to buy your product.

        1.     Optimizing Ad Schedules

        Ad scheduling allows you to set times throughout the day when your prospects are more likely to take action. The key to optimizing ad schedules is identifying consistent trends and patterns in your data to ensure maximum exposure. This will help you minimize wasted ad spend and make the most of your advertising dollars.

        1.     Negative Keywords

        Using negative keywords is a way to prevent your ads from being displayed to customers who are not interested in your product or service. For example, if you are a computer repair business, excluding keywords like “new computers” or “desktop computers for sale” will help your ad reach the right target audience.

        1.     Branded Campaigns

        Branded campaigns have the goal of spreading the word about your business and what it does. With this type of tactic, you only use keywords and search terms containing your brand’s name. Running a branded campaign ensures that you are in the top spot for customers interested in your product or service.

        1.     Optimizing Landing Pages

        Landing page optimization involves creating well-designed pages to turn prospects into customers after clicking on your ads. There is plenty that you can do to optimize your landing page such as:

        • Use compelling design
        •  Add success stories and customer reviews
        •   Use chatbots to build engagement
        • Add eye-catching infographics and images
        •  Keep your page updated
        1.     Mobile-Only Ads

        Today, mobile accounts for about 50 percent of all web traffic in the US (Statista), which makes mobile-only ads one of the most effective tactics for targeting online audiences. It absolutely pays to optimize your website for mobile devices to create a consistent user experience. Choose a reliable host that can handle the traffic, optimize for mobile speed, simplify your navigation for better usability, and keep content short.

        1.     Work with PPC Marketing Agencies

        Working with a PPC marketing agency will help you to identify the most appropriate ads to market your brand and product. PPC experts can help you target the right audience based on previous search behavior, buyer persona, location, and device. With industry experience, know-how, and resources, your digital marketing team knows how to do pre-campaign search, create a keyword plan, and launch and manage your ad campaigns.


        Each of these strategies offers unique advantages and can help you improve your PPC conversion rate. Just set a realistic budget, test multiple platforms, optimize for mobile, target the right demographics, and most importantly, create a compelling ad copy.

        Need an Experienced Agency in Knoxville?
        Request a free proposal from our digital marketing experts today.

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