Across industries, the average conversion rate for B2B websites is at 2.35 percent (WordStream). Again, there are many factors that affect conversion rates, including niche and audience, website design, SEO, site navigation, mobile optimization, and page load time.

The question whether PPC or SEO is better for conversions has long been debated. Again, there is no one-size-fits-all answer, and typical rates vary greatly depending on channel and niche. In healthcare, for example, the rate is at 5.1 percent for PPC and 5.6 percent for organic search. Figures show the opposite when it comes to finance. The conversion rate is at 6 percent for PPC and 4.7 for SEO (Victorious).

Mobile conversion rates are slightly lower than desktop, the main reason being screen size. The fact is also that many websites are not mobile optimized.

According to the Monetate Q1 2020 Ecommerce Quarterly Benchmarks report, mobile conversion rates were at 1.81 percent compared to 2.92 percent for tablets and 1.98 percent for desktop devices.

While both are metrics, click-through rates show how many people have clicked on a specific link or ad while conversion rates refer to the percentage of users who have completed a specific action. The main difference between both is that the first metric focuses on what action people perform before they visit your website while the second looks at what users do when they are on your website.

Data shows that the average conversion rate is 2.1 percent for B2C businesses and 0.9 percent for B2B marketers. Rates also vary by industry and social media. B2B construction businesses have an average rate of 1.1 percent when advertising on LinkedIn while business insurance companies enjoy 1.4 percent. Again, what a good PPC conversion rate is depends on a number of factors, including industry, product range, pricing, brand awareness, and target audience.

Today, more and more businesses are experimenting with subscription models, including companies in industries such as home maintenance, health and wellness, gaming, in-home fitness, and aviation. The benefits are clear: customer insight, recurring revenue, and predictability. As many businesses are turning to subscription models, the question of what a good conversion rate is has become an increasingly important one.

A conversion rate above 2 percent is generally considered good. Rates over 5 percent are not uncommon depending on factors such as length of subscription, set-up fees, whether you offer a free trial, and so on.

While major brands enjoy better results than small and medium sized businesses, conversion rates in the range 2 – 5 percent are considered good. At the same time, conversion rates vary by business type (i.e., B2C vs. B2B), desired outcome (making a purchase vs. signing up for a free trial), your location, etc. Like other things in life, there is no one-size-fits-all answer and what a good rate is depends largely on your conversion goals.

The average conversion rates for eCommerce companies stand at 2.58 percent (Invesp) and vary by source, region, and industry. Catering and restaurants have the highest rates (5.5 percent), followed by haircare (3.5 percent), beauty and skincare (3 percent), and health and beauty (2.8 percent). Industries with the lowest conversion rates include luxury handbags (0.6 percent), home furniture (0.6 percent), and luxury apparel (1 percent) (Smart Insights).

With 17 years of industry experience, we have helped hundreds of marketers with their PPC campaign planning. We have experience with conquest, retargeting, solutions, and branded campaigns and can help you develop or optimize your PPC strategy based on your goals, geographic area, budget, and account size. We will cover activities such as defining your target audience, picking relevant keywords, filtering out negative keywords, optimizing your landing pages, etc.

At Socialfix, we have the expertise and know-how to help you improve your conversion rates and accomplish your online goals. We can deliver a tailored and carefully crafted optimization program that covers all activities and strategies, from research and data analysis to developing, testing, and reviewing your optimization plan. From content and video creation to performing a CRO audit and running tests on your landing page, we can help you grow the number of leads that you get.

To calculate the rate, simply divide the number of conversions you got by the size of your audience. Examples of conversions would be visitors making a purchase, users upgrading their plan or service, people using your app or software, and visitors downloading, registering, or signing up for a subscription.

Calculating the conversation rates is easy. Say you have 80 sales and 1,500 visitors a month. The rate would be 80 divided by 1,500 and multiplied by 100 or 5.3 percent. On average, websites get between 1 and 3 percent.

In digital marketing, conversion rates refer to the percentage of website visitors who have gone to perform a specific action. Rates vary based on factors such as target device (PC, tablet, or mobile), your niche, value proposal and product, and relevant traffic. There are many ways to improve the conversion rates such as providing a clear product description, sharing testimonials and feedback, optimizing your checkout page, adding a live chat option, and offering different payment methods.

Conversion optimization agencies work with marketers to increase the number of website visitors and generate leads. The focus is on optimization and elements such as design, content and persuasion, call-to-action buttons, the user experience, and conversion reach. The goal is to improve performance, reduce customer acquisition costs, and boost revenue.