New Jersey
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See How We Helped This Innovative Female-Focused Smart Medical Device & Health App Launch its First Product With Performance Marketing, Content Development & SEO.

+

2.7M
Impressions on Facebook

+

4.9M
Impressions on Google
400

%

Improvement in Conversion Rate
The New Product Launch Challenge:
Birth control, in one way or another, becomes a part of most women’s health when they reach reproductive age. However, science and technology has not advanced much since its inception in 3,000 B.C. EMME has set out to change that with the creation of an innovative smart case and matching mobile app. Our mission was to introduce the brand new one-of-a-kind birth control system and technology to women thoughout the U.S.
The Solution: Performance Marketing
Paid Search & Social Management
With an intense focus and experience marketing to women, we created and managed a large-scale campaign to launch a new product offering to this niche audience.
SEO & CRO
SEO and CRO can work together to drive qualified traffic through link building, content development, and on-page optimization was key to delivering results in a competitive niche.
Video Production & Photos Enhancements
The women behind the brand and the customers who adore them deserve the best recommendations and advice on managing their health. Video was a great option. See how we did below:
Communities and countries and ultimately the world are only as strong as the health of their women.
Awarded Most Innovative Female-Founded Company of 2021 by Fast Company
CRO & Landing Pages
We focused on optimizing landing pages and website elements that would showcase the benefits and use cases for the birth control and mobile app system and drive conversions. Creating pages that breathe life into the experience, and draw focus to the elements one at a time. See how we did below:
Strong Key Visuals
Landing pages that convert are part science, part art. We used great visuals and overall user experience design to create emotion in visitors and potential customers to showcase the benefits and introduce a brand new product to the marketplace.
Benefit Oriented Elements
Clear and concise - that’s the name of the game when it comes to performance marketing that converts visitors into loyal customers for years to come. Our goal was to incorporate customer feedback along with industry recognition while showcasing the health and lifestyle benefits on the innovative birth control system.
Quick & Easy Knowledgebase
Information is key when introducing a brand new technology. From engaging graphics to easy to read articles, we wanted visitors to feel at home and ready for the next steps.
Conversion Optimization
Your ecommerce conversion rate is the #1 metric to watch when launching your new business. And when it comes to a brand new women’s medical technology device, the first impression is EVERYTHING — from boosting confidence on the first visit to the follow-up email sequence. Our goal was to communicate clearly and encourage further action.
Performance Marketing Strategy & Implementation
From A/B split testing and optimizing for revenue-driving KPIs, we ensured to stay on brand and still meeting performance metric. As a new consumer product start-up and medical technology device, the road ahead is bright for this birth control company.
marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing
7.6 MILLION VISITORS REACHED
Important data points such as attribution, mobile vs. desktop, bounce rates, all provide insight into the right direction for a new brand. Testing, tracking and measuring gains and losses is equally important to getting the most out of your Performance Marketing campaigns.
In the course of 4 short months, we reached over 7 million people through paid search and social platforms.
Paid Search & Social Ad Management
Facebook, Instagram, TikTok and Google ads can be considered one of the most powerful lead generation and branding opportunities for new businesses today. The most common and often important metrics to pay attention to when running large scale paid campaigns are engagement (likes), impressions and (theoretical) reach, share of voice, relevance scores, referrals and conversions and finally response rate and time. These metrics combined will give you a full view of your paid search and social media campaign performance. In addition, the total number of click-through rate and video views on your ads are also a great way to determine audience and market interest and opportunity .
Content Marketing, Social Carousels & Infographics
We worked on creating ad creatives, engaging infographics, blog content and ad copy. All creative assets were done to run across multiple formats and social platforms! For example, Instagram Stories and a Facebook video ad post can target audiences across both platforms.
Video Social Ads Creation
Social media users love content that is engaging and videos are considered especially engaging on Facebook and other social media platforms.
EMME Testimonial
Introducing the EMME Smart Case
The result
The world is ready for a game-changing solution that empowers women to take their hormone balance and birth control into their own hands.
We generated over 7.6M total ad impressions to help launch this start-up into the female-focused medtech market.
We know there are big things in store for EMME.
MEDICAL DEVICE & HEALTHCARE MARKETING FAQ’s
What is a Product Launch Formula?

Product launch formula is a step-by-step guide on how to introduce a new product on the market. It will go over steps like:

  • Define your buying persona

  • Know your competition

  • Draft your positioning statement

  • Pitch your positioning statement to potential investors (if your start-up needs funding)

  • Plan your go-to-market strategy

  • Reach out to journalists, bloggers, influencers

  • Create promo content: explainer videos, application infographics, How-To articles, guides, e-books, etc.

  • Set your goal for the launch

How do you successfully launch a product?

To successfully launch your product you need to sync your product development, marketing and funding efforts. You need to be sure that:

  • Your product has a competitive advantage that is of high demand

  • Your product is accommodating an actual need of your target market

  • You are aware of the best channels to reach your audience

  • You have devised a clear and consistent communication strategy throughout all the channels you are about to convey your marketing message

  • You have enough funds to go through the launch phase, including financing your launch marketing campaign

  • You have set measurable goals

What happens at a product launch?

A product launch is the process of introducing a new product on the market by starting off the marketing strategy toward its popularization among the target audience and actually making it available for purchase at physical and online stores.

What is a product launch checklist?

A product launch checklist is a list of the essential steps a company should take in order to successfully introduce their new product on the market. It includes all the processes and assets required to complete before and during the launch process, including:

  • Market research

  • Positioning statement

  • Pricing & packaging

  • Product message

  • Social Media & media relations

  • Internal sales training

Why is product launch important?

The product launch is important just as most first impressions are. A poor and unorganized product launch could result in a serious loss of opportunity. The product launch date could create a huge buzz around the product if a marketer strategizes well their activities.

Starting off with poor communication strategy will result in product launch failure. The risk of having your target audience disillusioned with your product, or feeling confused as to what its actual purpose is a risk not worth taking.

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