See How We Helped This New Premium Medicinal Grade Broad Spectrum THC-Free CBD Start-Up Product Get Off The Ground.
Both hemp seed oil and CBD oil come from the original cannabis plant. The difference between CBD and hemp oil is the source of the extract. CBD oil comes from the flowers, leaves, and stems. And hemp seed oil comes from extract from the seeds of the cannabis plant. Both hemp and CBD oil contain very low levels of THC, if any.
At the end of 2018, Congress passed “The Farm Bill” which legalized the commercial farming of hemp in the United States. This new bill allows growers to farm industrial hemp and then create hemp-derived CBD products throughout the United States.
As of May 2021, both Facebook and Instagram (since they are both owned by Facebook) do not allow CBD social ads.
As of May 2021, Google, YouTube and any of Google’s subsidiaries do not allow CBD Google or YouTube ads.
In order to sell CBD products nationally, your CBD line must contain less than 0.3% THC.
Although your initial marketing options will not include PPC or paid social ads, you can still promote your CBD products organically. Some of the tactics that work well are investing heavily into SEO, content creation, influencer marketing, affiliate marketing, industry trade shows, and email marketing. Please let us know if you are interested in any of these services.
In 2020, the global cannabidiol market size was estimated to be USD 2.8 billion. It is expected to grow at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028.
As of May 2021, the FDA has not approved products that contain CBD. The FDA has, however, approved one cannabis-derived and three cannabis-related drug products. These approved products are only available with a prescription from a licensed healthcare provider.
Promoting CBD products and becoming a CBD influencer requires knowledge of the product industry, and the capability to communicate effectively on the benefits and its uses. In addition, most influencers and content creators need to have professional writing, photography and video content skills.
Both CBD and THC are extracted from the same plant - cannabis. However, the 2 compounds are very different in how they affect users. THC has a psychoactive effect - meaning it gives users a feeling of being high. On the other hands, CBD has all the same health benefits of THC derived products but without the psychoactve “high” of THC.
We work with both CBD and THC brands. Please let us know if you are interested in our CBD marketing agency services.
The start-up product is usually an innovative unique product introduced on the market by a young company that was initially funded by its founders, friends or families.
Marketing a start-up product would first focus on building brand awareness.This process would include:
Social Media Marketing
Search Engine Marketing
Search Engine Optimization
Sponsoring an event, cause, local community, etc.
Speaking at industry conferences
Guest posting at 3rd party websites
Taking part in industry podcasts or video interview series
Product marketing aims at creating product awareness, increasing product demand, and driving the customer down the sales funnel. Throughout the process the marketer implements strategic tactics towards:
Selecting best communication channels
The product marketing strategy accounts for product pricing, positioning, promotion, distribution. It aims at successful product launch and ongoing product popularization and image growth. Product marketing strategy is greatly influenced by competitor research and audience targeting.
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