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Category Archives: Digital Trends

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Don’t Change the Channel: YouTube Marketing Just Got Really Important

By | Digital Trends, Entertainment, Industry News, Social Media, Video Production | No Comments


Have you ever gotten lost binge watching hours of YouTube videos? Well, you aren’t alone. According to YouTube, viewers are reportedly watching a total sum of one billion hours of YouTube clips per day.

That is a significant amount of time that consumers are spending on YouTube. So in terms of marketing, one might consider how to leverage your strategic marketing plans to take advantage of this premier digital platform.

Reach your clients where they already are. Right now, video marketing is more popular than ever and since consumers are spending a record high amount of time on YouTube, this is an opportunity to leverage your video content where consumers will be most likely to digest it.

Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business.

  1. Focus on engagement, not views. YouTube reported that focusing on video engagement is more effective when measuring results. On the platform, videos under 2 minutes in length get almost 50% of all views. In terms of YouTube Ads, videos that are watched entirely will be given more visibility than videos that are abandoned early.
  2. Style of videos can vary from company spotlight,  client testimonials, product tutorials or quirky company culture clips. Don’t be afraid to diversify content, but remember to  keep the videos short and to the point. Don’t push out content that lags in its message, because viewers have the ability to click away instantly.  
  3. If your business is serious about video marketing, set up a dedicated branded channel for your business. During set up, pay attention to the details of your channel. Be sure to incorporate the company’s logo and a short yet intriguing description to assist viewers. Organize videos into playlists to motivate viewers to stream more content based on preference. Also take into consideration a compelling title for each video along with a thorough description. Although YouTube is a video platform, and emphasis is put on the visuals, the written content is crucial to creating the right first impression.
  4. Develop a content calendar to be consistent with posting on your business’ YouTube channel. Just like any other social media channel, a long silence in between posts won’t help with audience engagement and brand awareness. Plus, a calendar will keep you on track with collecting assets, scheduling production days, and editing content before the final cut should be delivered.  
  5. Use Analytics to know what is working and what is not. After Google, YouTube is the second largest search engine in the world. The platform allows for its users to access analytics about the reach and engagement of their videos. If your business is serious about using YouTube as a marketing platform, utilize the analytics to measure views over time, discover a breakdown of your sources of traffic and analyze the demographic of your viewers. There is a wide array of analytic specs available to understand how your videos are performing.
  6. Don’t worry about using annotations to engage your audience. This is referring to the pop-ups that appear while you are viewing a video as commentary or “Subscribe” links. As of May 2nd of this year, YouTube is getting rid of this featuring and focusing on “cards” and “end screens” to help engage your audience. Cards and End Screens will point viewers to other videos, playlists or channels on YouTube, call for subscriptions, promote your website, merchandise and crowdfunding campaigns, all of which will be compatible with mobile devices.  
  7. Consider paid ads on Youtube. You can promote your video with AdWords for Video in three ways: pre-roll ads before the videos that people watch, as a banner ad when you’re browsing the web, or as a promoted video when people search for similar video on YouTube. Keep in mind relevant keywords for your search, this might require prior research to understand what keywords are ranking for your industry and more specifically, your industry’s trends on YouTube.   

 

References:

https://techcrunch.com/2017/02/28/people-now-watch-1-billion-hours-of-youtube-per-day/?utm_content=buffer205bd&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

https://youtube.googleblog.com/2017/02/you-know-whats-cool-billion-hours.html

https://www.shopify.com/blog/12280057-7-ways-to-leverage-youtube-marketing-to-improve-sales

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://support.google.com/youtube/answer/7342737

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/youtube/how

 

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What you can learn from Facebook’s Fourth Quarter Earnings

By | Business, Digital Trends, Marketing | No Comments

In a recent article published in The Wall Street Journal Facebook made, yet another, quarter of massive advertising revenue growth in terms of its mobile ad business.

It was reported that revenue for the fourth quarter was $8.81 billion, up from 53% a year ago. And mobile accounted for 84% of advertising revenue.

Here is what marketers should keep in mind from the earnings report:

1. Hands down, Facebook’s audience is huge. The company said that 1.23 billion people used its services at lease once a day during December.

2. Video ads are working. More premium video ad opportunities for marketers are rising up on Facebook, as the platform shifts its focus to video. The company is testing new mid-roll advertising products.

3. Facebook TV is the future. Facebook is looking to implement a video tab into the social network, exclusively for professionally produced episodic content. Facebook will also be creating an app for TV set-top boxes to distribute content to users TVs, with plans down the road for advertising revenue to help fund the creators.

4. Mobile is hot. Facebook has proven that it has figured out, once what was a conundrum for most marketers– mobile advertising. The company reported that 84% of its ad revenue came from mobile during the fourth quarter, up from 80% in the fourth quarter of 2015.

5. Measurement capabilities are improving. Facebook will be ensuring that marketers understand what sort of returns they are getting for advertising on the platform. Facebook will continually be improving its measurement capabilities and consulting with more third party measurement companies going forward.

Reference:

https://www.wsj.com/articles/5-things-marketers-should-note-from-facebooks-fourth-quarter-earnings-1485993565?emailToken=JRrzcf5+YXyQhtE8bsxhkUEob68HEKqMT0nUIWzHIFOJr3zSvOatgqMym9byr3moQAN07tsJ5Wk4RiaUjm13RtOR3qdimE24dmMYo5je1wyNNV+exRLaILtN7fSLow==

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Virtual Reality, The New Frontier for Digital Marketing

By | Digital Trends, Entertainment, Marketing, Video Production | No Comments

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At Socialfix, we are always pointed towards the future to be on the forefront of both digital and social developments. And now, quite literally, we are looking into the future with the arrival of new Virtual Reality Headgear equipment and gaming software. When you wear VR headgear it’s as if you are actually being transported into another world.

As brand builders, we are always thinking of creative ways to immerse customers into the brands that we create. We aim to completely submerge customers in the story of a brand to create a lasting impression. Virtual reality and branding go hand in hand in the context of digital marketing.

Virtual Reality marketing campaigns have slowly been emerging alongside some very prominent brands.  VR has been used to reinvigorate customers and the way they interact with products. Ikea, for example, took a showcase and recreated it in a virtual reality app that exposed customers to a fully-equipped, and interactive virtual kitchen. Users can open drawers, change the color scheme and walk around the room without stepping foot in a showroom. Similarly, Northface used the technology to send their shoppers into a simulated weather environment for shoppers to test out their new gear within seconds of trying it on.

Ultimately, Virtual Reality is adding a new depth into the mechanics of digital marketing that is more tangible than its predecessors. With emerging technologies, the way that we communicate, tell stories and sell products will consequently change. VR is providing us with a new way to meet a brand’s objective and redefine the way that customers engage and revisit your products or services in the long term.

Kathleen McFadden
Client Development Coordinator

Creative Process Thinking Inspiration Design Research Concept

[WEBINAR] Let’s Build the Ultimate Inbound Marketing Website – July 14 @ 11am EST

By | Digital Trends, Events, Industry News, Marketing, Social Media, Webinars | No Comments

REGISTER HERE:  Let’s Build the Ultimate Inbound Marketing Website
DATE: July 14
TIME: 11am EST

We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.

Webinar Agenda:

1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
5. Examples
6. Q&A Session
We look forward to seeing you July 14th!
Only 200 seats are available and we are running out fast.
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Join Us On October 29th for Social Media Domination

By | Digital Trends, Industry News, Marketing, Social Media, Web Development | No Comments

SmartCEO Webinar by Socialfix Media

Socialmedia Domination

JOIN US ON: Wednesday, October 29
TIME: 2:00pm EST
DURATION TIME: 45 – 60 minutes
HOSTS: Terry Tateossian & Ken Krysinski

In this free webinar brought to you by Socialfix & SmartCEO, you will learn steps on how to:

  • Utilize Facebook ads and re-targeting to get more leads
  • Build your email list with social media
  • Engage existing customers and nurture new leads
  • Increase engagement on your website by using social logins
  • Measure and track your success on social media
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Social Media Spreads Case Of AL-Jazeera Prisoners

By | Digital Trends, Industry News | No Comments

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All over the world people have taken to social media to express their opinions

For over one hundred days now three reporters from the broadcaster AL-Jazeera have been held prisoner in Egypt.  Thanks to social media their case has been spread all over the world. Ordinary people with no connection to the reporters, their network or even their country now have been given access to the information about their situation and the power to do something about it.  A campaign on the social media site Twitter has recently emerged to try and help release the three men.

According to Ahram OnlineThe campaign on Monday – under the hashtag #FreeAJstaff – featured journalists from the BBC and various Al-Jazeera channels, who posted photos on Twitter with their mouths covered with tape while holding banners reading “Free AJStaff” and “Journalism is not crime.” Even among the mass amounts of information on the internet, the Twitter hash tag allows everything about the AL-Jazeera case to be put together and easily accessible. Its trending status allows it to be easily seen, followed and has spread to people all over the world, giving then an accessible outlet to voice their opinion.

The mass spread of the information on the subject has sparked real world action. Many have gathered outside BBC’s building in London (BBCnews) and  several have arranged protests in South Africa (The Independent). When enough people support a cause it can have an enormous impact. Social media allows people to become more involved in affairs all over the world and express their opinions, creating movements that would not have been possible in the past. Protestors can gather hundreds of miles away  and still create a massive effect.   Every individual has the power to help change the world and social media gives them the perfect opportunity to do it.

Is Mobile SEO Taking Over

By | Digital Trends, Mobile, Uncategorized | No Comments

How to respond to the new surge of mobile searching

Google has recently stated that by the end of the year, the amount of searches made on mobile devices will exceed those made on desktop computers. (Fishkin).  With this knowledge some business may be eager to try and enhance their mobile experience or be fearful if they have none at all. Before making any drastic changes these businesses should know that even though mobile searches are greatly increasing it does not mean the end of desktop searching.

One of the reasons that mobile searches are suddenly becoming much more popular is because new up and coming areas of the world are starting out mobile. All of these new users are coming into the market and instead of starting with desktops like many other areas did, they are immediately going to mobile devices. Another large group going straight to mobile devices are the younger generations. The great rise in mobile searches is coming from emerging groups and is not taking away from those who use desktop searching. If a businesses target audience is not in any these groups then they should not worry too much about this news from Google. However if a business does wish to improve its mobile SEO, MOZ.com has a few tips to help them.

“You want visitors who come via these channels, who come via mobile search, in particular, to want to come back later, and that means providing an experience, providing a brand experience, providing a message that’s really clear about what your company, product, information can offer them and why they should return in the future, why they should like you and trust you, why you’re a good site for them to check out in the future when they might have more of those transactional things, because chances are they’re not going to do them on that first mobile experience.” (Fishkin).

When a user first visits a mobile site they don’t actually make any purchases or do anything too in-depth. They get a feel for the site and its features and if they like what they experience they will return and go deeper. A mobile site that is fast, responsive, and provides a pleasant experience for the user, will give it a higher rating with Google. A common mistake that  sites make is forcing users to download apps or use overlays to advertise. Both of these things can be extremely obnoxious to viewers and will negatively impact their experience. The best thing a site can do for its SEO is make sure it provides its viewers with the best experience possible.

Large Companies Missing the Social Advertising Train

By | Digital Trends, Marketing, Social Media | No Comments

Many large companies are still trying to effectively make use of strategic social advertising strategies.

Social media is a strong force in society today. It seems nearly everyone has a profile on Facebook, Twitter, or some other social media site. Yet we still see many large companies that are not taking advantage of all that social media has to offer. Social advertising is one of the most important and successful forms of advertising used today, and it is often times overlooked.  According to a study done by Socialbakers, 14% of companies with over 5,000 employees don’t have a social advertising budget and only 10% don’t have more than a $1,000 budget. (Guglielmelli). Most younger companies understand the importance of social advertising, however they are still unsure of the most effective way to use it. When asked about the effectiveness of ad placements on Facebook most companies agreed that newsfeed ads were the best, but could not distinguish between ads on desktop computers and ads on mobile devices. Carly Guglielmelli of Socialbakers states “…marketers are still evolving and learning to fully leverage improved ad targeting provided by leading social networks. The majority have yet to discover the benefit of creating mobile specific content and CTAs.”

These large companies are also slow to advertise across multiple social media platforms. According to Socialbakers study 92% of the companies used Facebook while only 35% use YouTube and only around 23% use LinkedIn and Twitter.(Guglielmelli). Unsurprisingly, Facebook  is the most widely used out of all the social networking sites out there. Granting it the number one place for companies to try their hand at social advertising. Twitter is also a great platform for social advertising, but requires more attention and maintenance. The study also shows that about 65% of large companies outsource their social advertising functions and mainly only keep them in-house after post-boosting. These large companies are inexperienced to this new type of advertising but overtime they will most likely gain a stronger presence and start reaping all the benefits that social advertising has to offer.

3 Steps to a Quick Marketing Makeover

By | Digital Trends, Marketing, Mobile, Social Media | No Comments

Earthy background and design element depicting the word "think o
If you are in charge of your company’s marketing strategy, you know the number of channels you need to keep track of is completely out of control! From website analytics to social media ROI, PPC conversion rates to keyword optimization to content development and display advertising – the spinning world of internet marketing never sleeps.

However, there are a few cornerstone factors which can refresh and awaken your tired eyes and keep your competition on their toes.

1.  Email Marketing + Facebook Retargeting = Brand Visibility
Email is still one of the most powerful tools in your marketing arsenal when used correctly. Segmenting your email lists into different silos to separate repeat customers, abandoned shopping carts customers, social media leads, geo-targeting and other prospect categories, will help you deliver highly customized and targeted messages that speak directly to that prospect. In addition, Facebook now allows you to re-target your existing email lead lists and deliver highly personalized content through Power Editor. By creating custom audiences, you can grow awareness and engage your prospects in a brand new way. Just make sure your messages are fun, align with your brand and deliver valuable content.

2.  Mobile Strategy + Social Media = Customer Retention
If you set the stage with a professionally designed and responsive website which is capable of delivering your message on mobile devices and then pair it with a smart social media outreach program, you will see better customer engagement and retention.  In the long-run, your target audience will recognize you as an industry thought leader, be aware of your solutions and this will ultimately convert into more sales.

3.  Social Sales + Your Bottom Line = Best Sales Year EVER!
If you are in sales today, (and let’s face it,  no matter what your title, if you own a business, you are in sales) you need to be comfortable using  the phone, email and voicemail. In addition, you need to  have a strong social presence, social klout and thought leadership. Using social media to your advantage to generate new leads, nurture your relationships and ultimately close more deals is one of the best ways to grow your bottom line.

So let’s face it, social media is a relatively a new game for brands. Just to give you an idea — there are 2.5 billion photos uploaded to Facebook every month, 200 billion spam emails sent per day, 1 billion YouTube videos uploaded per day and the average person watches 182 online videos per month! So although it may feel as though social media marketing has been around for a while, we are only beginning to scratch the surface.  New technology and features will enhance existing channels and give you the ability to get creative with your marketing.

So go forth and be fearless fellow business owners!

To find out more about these 3 strategies, please email me at ken [at] socialfix.com or follow us @socialfixMedia

 

 

 

 

A High Google Rank Isn’t Everything

By | Digital Trends, Marketing | One Comment

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The most important thing for a website to have is quality content

With millions of websites on the internet there is a lot of competition for viewers. Most are fighting tooth and nail for a high ranking from Google in order to gain more exposure to their site. Many sites mistakenly believe that tailoring their content for a higher ranking or trying to gain favor with Google will help them out, however this is not always true. In order to receive a high ranking a site should actually not even focus on their ranking at all. Instead they should simply try to be the best site they can be and provide the best experience for the target audience. According to Camille McClane of iMEDIACONNECTION “Essentially, those who aren’t providing anything of real value or any kind of useful information are going to have a harder time getting ranked high (or at all) than those who are trying to provide high-quality content.” Google is looking for the best quality sites and so the quality of content should be the focus.

 iMEDIACONNECTION also has tips on how a website can improve its ranking and get a better shot at being noticed through Google other than just focusing on content.  A strong marketing strategy is one of the best ways to attract users to your site.  This begins with understanding your audience, and marketing yourself to their wants and needs. The most successful websites are incredibly user friendly. Clean and well structured sites are appealing to customers, and should be fun and stress free to navigate. In this day in age we all suffer from having a short attention span and if your user cant navigate their way through your site, they will move on. And trust me, there are hundreds, if not thousands of other sites just like yours out there.

One of the most important aspects of websites today is the platform access. Everyone is searching the internet on their cell phones, and if your site is not smart phone or Ipad compatible then chances are you are missing out on a significant group of individuals.  Not only should a website be neat and simple for users, but overall it should contain quality content. Focus on being the best and earning a high ranking based on your performance not on getting a high ranking to make it better.