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Socialfix Media Attends Cultural Networking Trip to Havana with Leading Women Entrepreneurs

By | Branding, Business, Digital Trends, Events, Industry News, Social Media, Socialfix News | No Comments


LWE Retreat Attendees pose for a photo in Havana, Cuba

LWE Retreat Attendees pose for a photo in Havana, Cuba

On the week of Dec. 4, Socialfix’s very own Terry and Marion Tateossian attended a cultural networking trip to Havana, Cuba with the Leading Women Entrepreneurs (LWE) organization. This was the first time an all-female delegation of business owners has visited Cuba since the United States eased travel restrictions to the country in 2015.  

Cuba was an interesting choice for a group of female entrepreneurs due to its predominantly state-controlled economy, but between recent development in Cuba’s private sector and the empowerment of Cuban women, it was an illuminating journey that allowed for each side to learn from one another.

“It really seems as though Cuba is making great strides to encourage new businesses and entrepreneurship,” said Marion Tateossian. “What resonated with me was the overwhelming feeling of hope that the Cuban people seemed to exude.”

While in Cuba, Terry, Marion, and the rest of the LWE group were exposed to a mix of the performing and visual arts, they toured local businesses and had some time to explore Havana for themselves. What they found was a country that has been held back by a state-controlled economy and aggressive international embargos, but was poised to enter the world of private sector growth, increasingly free markets, and international trade.

Cuba’s path to gender equality has rich historical roots. Dating back before the revolution and continuing to modern day, Cuba has been striving to reach true equality between men and women. Before the revolution, women had the right to vote, could not be discriminated against based on sex, and laws existed that required equal pay for equal work.

After the revolution, the Cuban government created the Federation of Cuban Women, which was recognized as a national mechanism for the advancement of women in Cuba. Since its inception, the Federation of Cuban Women has developed a literacy campaign that resulted in Cuba being declared a “territory free of illiteracy” only one year after its inception, increased the share of women in the workforce from 25% to 43.9%—women make up 45% of STEM related jobs, 70% of banking jobs, 50% of healthcare jobs, and they make up 66% of professionals and experts within the country—put in place anti-sexual harassment and domestic abuse laws, paid maternity leave, and a myriad of other solutions to shift power away from the patriarchy into an equality-based system. Women also hold approximately 50% of the positions in government.

“It was really eye-opening to see the leadership roles that women are taking on in Cuba,” said Terry Tateossian. “It’s like a matriarchal society, women have achieved equality in the workplace, and the country’s new push to grow its private sector is led predominantly by women.”

While it’s much harder for individuals to be entrepreneurial in Cuba, social systems such as gender equality and access to healthcare seem to be more progressive than the United States. This provides the perfect opportunity for both groups, the women with LWE and the Cuban entrepreneurs they met with, to have an exchange of ideas that mutually benefits them. The LWE women showed the Cuban business owners how to be successful in their business ventures, and the Cubans showed LWE some ways that women can be advanced through policy agendas that prioritize it.

“This revolutionary adventure brought 16 women together to experience the multiple dimensions of Cuba and of each other,” said Caroline Gosselin, CEO of The Gosselin Group and member of LWE. “This was a trip of a lifetime and we have made lifelong bonds! Music, politics, arts, business, law, food, culture… it was all on the table and enriching beyond belief!”

The trip also provided all those in attendance the opportunity to network and develop relationships with other strong female entrepreneurs. The friendships forged in Havana are the reasons why LWE organizes these retreats.

“What a gift—actually two gifts! The retreat exposed us to an unfamiliar culture, yet afforded us the opportunity to connect and share the vibrancy, talents, and charm of the people of Cuba,” said Alexandra Zetlin, founder and president of Zetlin Strategic Communications and member of LWE. “Sharing the experience with a group of impressive women of accomplishment who retain humor and a sense of adventure and fun made the retreat even more memorable.”

The LWE retreat to Havana was illuminating. Though Cuba may be only starting their foray into private sector growth, the lessons that can be learned from a burgeoning economy are limitless, and Terry and Marion plan on incorporating those lessons at Socialfix Media in the near future.


How To Protect Your Website From Digital Pirates

By | Business, Digital Trends, Industry News, Security, Web Development | No Comments


When you hear the term “Cyber Pirates” I hope that a dashing image of Johnny Depp as Captain Jack Sparrow coding at a desktop monitor doesn’t come to mind. In fact, cyber pirates are more threatening (and possibly more composed) when it comes to their method of pirating. 

More now than ever before, Cyber Pirates are using RansomWare to hold companies’ most important assets hostage, while releasing confidential information to the public. These attacks are happening all over the globe and amongst companies of all sizes. You might have read about the HBO hack that happened just a few weeks ago where hackers who used the same software accessed and leaked confidential information about upcoming television shows.  

So what exactly is RansomWare, and how can you detect and prevent the attacks from happening to your company? 

RansomWare is a malicious software that holds business websites hostage or threatens to release sensitive data to the public for a handsome fee. Cyber pirates will utilize a variety of avenues including emails, network traffic, user behavior and application traffic to insert RansomWare. These types of attacks are typically carried out using a “Trojan”  that is disguised as a legitimate file. For example, the Trojan might be an innocent looking email from your boss instructing you to check out pertinent information. Unknowingly you click the link, because you trust the source. But once you click the link, it activates the download of the malware and the hacker can encrypt your files until you supply the bounty.


According to a recent article published by, “ a Ransomware variant will infect between 30,000 to 35,000 devices a month, with some variants reaching up to 150,000 infections.” However, most of these attacks can be prevented. Follow our guidelines below to keep your website safe so you don’t become one of the statistics.

Although we always recommend first that you prevent threats before they happen, sometimes this isn’t always feasible. We also offer website maintenance and support to repair websites after they have been hacked.  Take a look at our Top 9 must do’s to keep your website running optimally while guarding it against any potential threats. 

  1. Run daily, weekly or monthly backups of all of your files. If a cyber attack occurs you want to ensure that you can recover the website from the most recent version.
  2. Host your website on a secure server. Our dedicated servers provide our clients with a variety of weapons to fight cyber security attacks. These include Firewall Protection, Anti-Spam and Anti-Virus Protection, HTTP Intrusion Protection, Daily security audits and more that all monitor threats and prevent them from attacking the website.
  3. Always make sure that you have an SSL certificate for your website., to initiate a secure session with browsers. Websites with SSL certificates have the “Secure” stamp of approval in the URL, also known as HTTP. 
  4. No website is self-sustainable, make sure to update your plugins. New plugins are constantly being rolled out to patch old bugs and potential vulnerabilities. So keeping your website backend up to date is instrumental in guarding it against possible threats.
  5. Use Strong Passwords and 2-Factor Authentication: Making sure that your website password is complex and updated bi-monthly and you have dual authentication for website access is crucial.
  6. Make sure to blacklist all bad or suspicious IP’s.
  7. Make sure to whitelist all trustworthy IP’s.
  8. Daily Attack Monitoring.- Sign up with a hosting and support company that offers Daily Attack Monitoring so that you know the exact moment when an attack is occurring. Responding quickly to an attack can be a deal breaker.
  9. Most importantly, be aware of suspicious emails, websites, and apps. In order for RansomeWare to work some has to unknowingly download malware onto their device.


For more information on how to keep your website safe and secure from those digital pirates, contact us through our live chat option or click here to fill out our contact form and we can create the right Maintenance and Security package for you. 

The results are in… And we have been named a Top NYC Digital Agency by Clutch!

By | Digital Trends, Industry News, leadership, Marketing | No Comments


Socialfix was announced as one of the Top New York City Agencies and Developers of 2017 by Clutch!

Clutch provides ongoing research on leading B2B firms in New York to identify the top providers in the advertising, branding, public relations, social media management, SEO, pay-per-click, digital, mobile app development and custom software development industries.

Socialfix was announced as a top digital agency for 2017. We stood out amongst our competitors for our branding and digital strategy, digital design,  and digital marketing. We were evaluated on our market presence (services, clients, and past projects) and by client interviews conducted by Clutch analysts which are published as reviews on our company profile.

“All of the companies featured today have proven themselves as leaders in their industries due to their commitment to clients, passion for work, and ability to generate results.” said Jenna Seter, Business Analyst at Clutch. We are honored to have been recognized by Clutch as a top agency in this space. With 12 years of experience working in the digital marketing space, we have become fluent in all digital forms of communication and marketing. However, we are most satisfied that our experience has contributed to our clients’ success.

Most marketing companies don’t realize that the digital ecosystem is changing so rapidly. New trends are emerging and transforming quicker than we’ve ever seen before. At Socialfix, we are attuned to the ever-shifting digital world and we embrace the change, delivering marketing programs that make the biggest impact. What sets us apart from the rest is our approach to our client strategy and project management. The relationships that we form with our clients evolve into partnerships where we can work collaboratively to provide tailor-made solutions depending on the industry and each client’s respective goals.

Check out our profile at Clutch and how we have helped clients in the past, and how our digital services could enhance your company’s marketing initiatives in the future.

Don’t Change the Channel: YouTube Marketing Just Got Really Important

By | Digital Trends, Entertainment, Industry News, Social Media, Video Production | No Comments

Have you ever gotten lost binge watching hours of YouTube videos? Well, you aren’t alone. According to YouTube, viewers are reportedly watching a total sum of one billion hours of YouTube clips per day.

That is a significant amount of time that consumers are spending on YouTube. So in terms of marketing, one might consider how to leverage your strategic marketing plans to take advantage of this premier digital platform.

Reach your clients where they already are. Right now, video marketing is more popular than ever and since consumers are spending a record high amount of time on YouTube, this is an opportunity to leverage your video content where consumers will be most likely to digest it.

Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business.

  1. Focus on engagement, not views. YouTube reported that focusing on video engagement is more effective when measuring results. On the platform, videos under 2 minutes in length get almost 50% of all views. In terms of YouTube Ads, videos that are watched entirely will be given more visibility than videos that are abandoned early.
  2. Style of videos can vary from company spotlight,  client testimonials, product tutorials or quirky company culture clips. Don’t be afraid to diversify content, but remember to  keep the videos short and to the point. Don’t push out content that lags in its message, because viewers have the ability to click away instantly.  
  3. If your business is serious about video marketing, set up a dedicated branded channel for your business. During set up, pay attention to the details of your channel. Be sure to incorporate the company’s logo and a short yet intriguing description to assist viewers. Organize videos into playlists to motivate viewers to stream more content based on preference. Also take into consideration a compelling title for each video along with a thorough description. Although YouTube is a video platform, and emphasis is put on the visuals, the written content is crucial to creating the right first impression.
  4. Develop a content calendar to be consistent with posting on your business’ YouTube channel. Just like any other social media channel, a long silence in between posts won’t help with audience engagement and brand awareness. Plus, a calendar will keep you on track with collecting assets, scheduling production days, and editing content before the final cut should be delivered.  
  5. Use Analytics to know what is working and what is not. After Google, YouTube is the second largest search engine in the world. The platform allows for its users to access analytics about the reach and engagement of their videos. If your business is serious about using YouTube as a marketing platform, utilize the analytics to measure views over time, discover a breakdown of your sources of traffic and analyze the demographic of your viewers. There is a wide array of analytic specs available to understand how your videos are performing.
  6. Don’t worry about using annotations to engage your audience. This is referring to the pop-ups that appear while you are viewing a video as commentary or “Subscribe” links. As of May 2nd of this year, YouTube is getting rid of this featuring and focusing on “cards” and “end screens” to help engage your audience. Cards and End Screens will point viewers to other videos, playlists or channels on YouTube, call for subscriptions, promote your website, merchandise and crowdfunding campaigns, all of which will be compatible with mobile devices.  
  7. Consider paid ads on Youtube. You can promote your video with AdWords for Video in three ways: pre-roll ads before the videos that people watch, as a banner ad when you’re browsing the web, or as a promoted video when people search for similar video on YouTube. Keep in mind relevant keywords for your search, this might require prior research to understand what keywords are ranking for your industry and more specifically, your industry’s trends on YouTube.   




What you can learn from Facebook’s Fourth Quarter Earnings

By | Business, Digital Trends, Marketing | No Comments

In a recent article published in The Wall Street Journal Facebook made, yet another, quarter of massive advertising revenue growth in terms of its mobile ad business.

It was reported that revenue for the fourth quarter was $8.81 billion, up from 53% a year ago. And mobile accounted for 84% of advertising revenue.

Here is what marketers should keep in mind from the earnings report:

1. Hands down, Facebook’s audience is huge. The company said that 1.23 billion people used its services at lease once a day during December.

2. Video ads are working. More premium video ad opportunities for marketers are rising up on Facebook, as the platform shifts its focus to video. The company is testing new mid-roll advertising products.

3. Facebook TV is the future. Facebook is looking to implement a video tab into the social network, exclusively for professionally produced episodic content. Facebook will also be creating an app for TV set-top boxes to distribute content to users TVs, with plans down the road for advertising revenue to help fund the creators.

4. Mobile is hot. Facebook has proven that it has figured out, once what was a conundrum for most marketers– mobile advertising. The company reported that 84% of its ad revenue came from mobile during the fourth quarter, up from 80% in the fourth quarter of 2015.

5. Measurement capabilities are improving. Facebook will be ensuring that marketers understand what sort of returns they are getting for advertising on the platform. Facebook will continually be improving its measurement capabilities and consulting with more third party measurement companies going forward.


Virtual Reality, The New Frontier for Digital Marketing

By | Digital Trends, Entertainment, Marketing, Video Production | No Comments


At Socialfix, we are always pointed towards the future to be on the forefront of both digital and social developments. And now, quite literally, we are looking into the future with the arrival of new Virtual Reality Headgear equipment and gaming software. When you wear VR headgear it’s as if you are actually being transported into another world.

As brand builders, we are always thinking of creative ways to immerse customers into the brands that we create. We aim to completely submerge customers in the story of a brand to create a lasting impression. Virtual reality and branding go hand in hand in the context of digital marketing.

Virtual Reality marketing campaigns have slowly been emerging alongside some very prominent brands.  VR has been used to reinvigorate customers and the way they interact with products. Ikea, for example, took a showcase and recreated it in a virtual reality app that exposed customers to a fully-equipped, and interactive virtual kitchen. Users can open drawers, change the color scheme and walk around the room without stepping foot in a showroom. Similarly, Northface used the technology to send their shoppers into a simulated weather environment for shoppers to test out their new gear within seconds of trying it on.

Ultimately, Virtual Reality is adding a new depth into the mechanics of digital marketing that is more tangible than its predecessors. With emerging technologies, the way that we communicate, tell stories and sell products will consequently change. VR is providing us with a new way to meet a brand’s objective and redefine the way that customers engage and revisit your products or services in the long term.

Kathleen McFadden
Client Development Coordinator

[WEBINAR] Let’s Build the Ultimate Inbound Marketing Website – July 14 @ 11am EST

By | Digital Trends, Events, Industry News, Marketing, Social Media, Webinars | No Comments

REGISTER HERE:  Let’s Build the Ultimate Inbound Marketing Website
DATE: July 14
TIME: 11am EST

We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.

Webinar Agenda:

1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
5. Examples
6. Q&A Session
We look forward to seeing you July 14th!
Only 200 seats are available and we are running out fast.

Join Us On October 29th for Social Media Domination

By | Digital Trends, Industry News, Marketing, Social Media, Web Development | No Comments

SmartCEO Webinar by Socialfix Media

Socialmedia Domination

JOIN US ON: Wednesday, October 29
TIME: 2:00pm EST
DURATION TIME: 45 – 60 minutes
HOSTS: Terry Tateossian & Ken Krysinski

In this free webinar brought to you by Socialfix & SmartCEO, you will learn steps on how to:

  • Utilize Facebook ads and re-targeting to get more leads
  • Build your email list with social media
  • Engage existing customers and nurture new leads
  • Increase engagement on your website by using social logins
  • Measure and track your success on social media

Social Media Spreads Case Of AL-Jazeera Prisoners

By | Digital Trends, Industry News | No Comments

Blue bird

All over the world people have taken to social media to express their opinions

For over one hundred days now three reporters from the broadcaster AL-Jazeera have been held prisoner in Egypt.  Thanks to social media their case has been spread all over the world. Ordinary people with no connection to the reporters, their network or even their country now have been given access to the information about their situation and the power to do something about it.  A campaign on the social media site Twitter has recently emerged to try and help release the three men.

According to Ahram OnlineThe campaign on Monday – under the hashtag #FreeAJstaff – featured journalists from the BBC and various Al-Jazeera channels, who posted photos on Twitter with their mouths covered with tape while holding banners reading “Free AJStaff” and “Journalism is not crime.” Even among the mass amounts of information on the internet, the Twitter hash tag allows everything about the AL-Jazeera case to be put together and easily accessible. Its trending status allows it to be easily seen, followed and has spread to people all over the world, giving then an accessible outlet to voice their opinion.

The mass spread of the information on the subject has sparked real world action. Many have gathered outside BBC’s building in London (BBCnews) and  several have arranged protests in South Africa (The Independent). When enough people support a cause it can have an enormous impact. Social media allows people to become more involved in affairs all over the world and express their opinions, creating movements that would not have been possible in the past. Protestors can gather hundreds of miles away  and still create a massive effect.   Every individual has the power to help change the world and social media gives them the perfect opportunity to do it.

Is Mobile SEO Taking Over

By | Digital Trends, Mobile, Uncategorized | No Comments

How to respond to the new surge of mobile searching

Google has recently stated that by the end of the year, the amount of searches made on mobile devices will exceed those made on desktop computers. (Fishkin).  With this knowledge some business may be eager to try and enhance their mobile experience or be fearful if they have none at all. Before making any drastic changes these businesses should know that even though mobile searches are greatly increasing it does not mean the end of desktop searching.

One of the reasons that mobile searches are suddenly becoming much more popular is because new up and coming areas of the world are starting out mobile. All of these new users are coming into the market and instead of starting with desktops like many other areas did, they are immediately going to mobile devices. Another large group going straight to mobile devices are the younger generations. The great rise in mobile searches is coming from emerging groups and is not taking away from those who use desktop searching. If a businesses target audience is not in any these groups then they should not worry too much about this news from Google. However if a business does wish to improve its mobile SEO, has a few tips to help them.

“You want visitors who come via these channels, who come via mobile search, in particular, to want to come back later, and that means providing an experience, providing a brand experience, providing a message that’s really clear about what your company, product, information can offer them and why they should return in the future, why they should like you and trust you, why you’re a good site for them to check out in the future when they might have more of those transactional things, because chances are they’re not going to do them on that first mobile experience.” (Fishkin).

When a user first visits a mobile site they don’t actually make any purchases or do anything too in-depth. They get a feel for the site and its features and if they like what they experience they will return and go deeper. A mobile site that is fast, responsive, and provides a pleasant experience for the user, will give it a higher rating with Google. A common mistake that  sites make is forcing users to download apps or use overlays to advertise. Both of these things can be extremely obnoxious to viewers and will negatively impact their experience. The best thing a site can do for its SEO is make sure it provides its viewers with the best experience possible.