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Brand Strategy & Positioning
Combining forward-looking market segmentation with behavioural analytics along with a better understanding of customers is the future of brands. Rising above the clutter without breaking the bank is how intelligent brands are built in today's challenging economic conditions.
Web & Mobile Design and Development
Companies that create exceptional user journeys and experiences set themselves apart from their competitors. From eCommerce to complex membership and marketplace platforms to mobile apps, these tools are essential for a successful business strategy, implementation and consistent growth.
Content Creation & Video Production
Evolved real-time marketing and a global content strategy revolve around consumer and data-driven experiences designed to serve the end customer. The magic happens when brands unify creativity and analytics with their content and video marketing to provide exceptional experiences to their customers.
Paid Search & Social Marketing
Creating great omnichannel consumer experiences while driving business KPIs and revenue growth are key elements to successful ad campaigns. Highlight your brand's competitive advantage and generate bottom-line value by leveraging unique strategies and creating relevant & entertaining content.
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The key KPIs you should be tracking for your content marketing strategy are cost-per-click, cost-per-lead, comments, shares, downloads, unique page visits, and time on page. Tracking performance metrics will give you an idea whether your content marketing strategy brings your efforts closer to achieving the results you are seeking to achieve.
A content marketing strategy is a comprehensive approach for generating, publishing, and promoting content that helps accomplish your business objectives. Key objectives you should be focusing on are increasing brand awareness, attracting new customers, building rapport and trust, fostering brand loyalty, and converting leads into customers.
A clear, thought-out strategy involves producing content with a purpose, having a timeline and plan for publishing, and targeting the right audience to make good use of your human, financial, and physical resources. A content strategy for a nonprofits company, specifically, should also focus on the impact of donations and your fundraising efforts. Publish content that educates people on your cause, increases general awareness, highlights the impact of your initiatives, and ultimately inspires community members to give.
Having a scalable, comprehensive content strategy is key to building your online presence and growing your business. In-depth, informative content is what brings the right customers to your website but you should also focus on the types of formats and topics that work for your audience, where you publish, how often, and how you measure results. In most basic terms, having a strategy is about planning, generating, publishing, and monitoring performance.
Having a content strategy in place doesn’t mean writing hundreds of thousands of words for each page of your site. You need informative, in-depth, engaging, SEO optimized content that both Google bots and customers will love. The content you produce should focus on what stands you apart and makes you special and unique.
Unless you are marketing a first-of-its-kind product, it can be really difficult to stand out if your service or product is similar to what is already out there. In today’s oversaturated market and digital landscape, you need to consistently create informative, high-impact content that showcases your brand’s personality, educates prospects, and solves a specific problem your customers have.
To position yourself in front of your ideal customers, you need a thought-out content strategy with a focus on solving the challenges and problems your customers face. Your strategy should focus on producing informative content, whether market research, case studies, or blogs. However, what decision-makers want is solutions to their pain points, answers to their questions, advice, and product reviews and comparisons.
Having a cohesive and well-defined LinkedIn strategy means setting clear objectives for the types of content you share, deciding on your posting frequency, and building a community that will help you grow on the network. This is especially important for B2B businesses looking to engage with decision-makers. LinkedIn is where senior executives and professionals hang out and where you can showcase your expertise and case studies of your work.
A YouTube content strategy helps ensure that the resources, energy, money, and time you are putting are not wasted. Crucial elements of your strategy are promotion, SEO, collaboration with other creators, posting frequency and time, and measuring results. Also, the key to building an effective YouTube strategy is posting unique video content around trendy or relevant topics that your audience is searching for.
Having a content strategy for Instagram is a way to ensure that your posts are as successful and effective as possible. Building a seamless strategy involves identifying your audience, deciding on content themes, setting a posting schedule, and measuring results such as impressions, reach, shares, comments, and likes.
Having a content strategy ensures that your brand and product get in front of your target audience. Developing a Facebook content strategy starts with defining your focus and setting clear, achievable, relevant, time-sensitive, and measurable goals. You also need to identify your target audience, focus on the message you want to put across, and create engaging content to make an impact and connect with customers.
Producing and delivering high-impact, audience-centric content that is professionally presented, unique, and engaging motivates visitors to stay longer on your website which positively impacts your search engine rankings. Creating high-quality content is also a way to gain backlinks from authority blogs and news sites that enjoy good standing with Google.
A content strategy is basically a plan that focuses on creating, sharing, and managing written, visual, and audio content that helps achieve your business objectives. It involves setting clear goals and producing content that is best suited to accomplish them. The key components of a good content strategy are setting marketing objectives, identifying buyer personas, defining your primary message, deciding what type of content you want to produce, and measuring results.
A B2B content strategy allows you to reach your ideal customers: service providers, manufacturers, retailers, brokers, wholesalers, for-profit organizations, and governments. To be successful in building relationships with your target audience, the goal of your content strategy should be to present thought leadership and spotlight your brand as a leader in your industry. Content marketing offers brands the opportunity to showcase case studies of their work, put forward insights, and establish expertise.
Having a well-designed content marketing strategy enables businesses to build awareness, authority, and trust, increase their social media following, generate organic search traffic, and reach engaged audiences. High-quality content not only brings in traffic but engages customers and provides the information they need to make educated purchases.
The goal of content marketing is to stimulate consumer interest in your brand and product through different types of content, ranging from blog posts, articles, and how-to guides to videos, photos, and infographics. With digital marketing, on the other hand, the goal is to acquire new leads and activate customers through strategies like running social media ad campaigns, PPC, and search engine optimization.
Creating a digital marketing and content strategy that drives results involves developing a clear framework, outlining goals, producing actionable content, leveraging a variety of channels, and developing effective performance indicators to measure progress.
Localized content marketing is incredibly important for businesses looking to direct the right audience to their website. Having a well-crafted strategy enables brands to identify, target, and retarget local customers and strengthen relationships. A localized digital content strategy should focus on leveraging local trends, identifying trending topics and locally relevant keywords, and getting published on websites targeting visitors in your area.
A content marketing strategy agency provides content creation, distribution, and promotion services to help businesses build brand awareness, gain exposure, and attract top-of-funnel visitors. Creating consistent, relevant, and engaging content can be overwhelming for businesses, especially those that are used to traditional marketing strategies. Your in-house agency will help you to create unique, persuasive, SEO-backed content, including copy, blog posts, inforgraphics, graphics, and videos to get more engagement and inspire your audience.
A digital content strategy involves many aspects of digital marketing. From planning and creating different forms of content to distributing and managing user generated content. The goal is to generate leads, build credibility and brand authority, and reach larger audiences to achieve your marketing objectives and move your business forward.
Find out which content strategies will work best for your business
Brands are constantly looking for ways to boost their visibility and create a powerful online presence. They come up with new approaches and strategies to reach wider audiences and generate more leads. One of the best ways to achieve this is through content that clearly communicates who they are and what they do. Some highly effective content marketing strategies that increase audience engagement and improve ROI are blogging, video marketing, podcasting, and email marketing.
A high-quality blog is a worthwhile investment and a powerful tool for every business. Offering relevant and informative content ensures that your audience will stick around longer. Prioritizing blogging and engaging content also offers the biggest return on investment. Data by Venture Beat shows that blogging makes it 13 times more likely to get a positive ROI.
- Video Marketing
Video marketing is an effective strategy to promote your product or service and visualize how it solves your customers’ pain points and fits into their way of life. Video is also a powerful tool to increase traffic and get a positive return on investment. In fact, a 2021 Wyzowl report shows that 87 percent of marketers who use video report a positive ROI.
Podcasting allows businesses to reach out to new audiences and build authority and familiarity. As a medium to nurture relationships with listeners, podcasts are ideal for engagement and community building. Brands that use podcasting as the venue for their messaging also enjoy a positive ROI. According to the 2021 Podsights Conversions Benchmark Report , podcast listeners are over 2 times more likely to make a purchase.
- Email Marketing
Businesses that do a solid job at email marketing enjoy a high return on investment, with email generating $33 for every $1 spent. For brands with over 500,000 subscribers, it generates $42 for every $1 (Litmus). This is not surprising as email marketing enables businesses to deliver personalized, targeted messages and build relationships with customers.
Webinars also give businesses the opportunity to reach a wider audience, establish brand authority, and show how their product or service is valuable. Hosting a webinar also enables businesses to reach relevant leads, with 19 percent of attendees contacting organizers for more information (Company Webcast)
- Case Studies
Case studies are effective in showing what your company does and what customers think about your service or product. Using the stories of satisfied customers is effective in building trust and credibility. In essence, a case study shows how good your business is, getting customers one step closer to purchasing your product.
Presentations offer you the unique opportunity to showcase your values, ideas, personality, and products in a way that fully represents and benefits your organization. Not only does your audience become familiar with your professional work and products but you get the chance to present your company in the best possible light. Delivering a powerful branded presentation can also be the difference between a closed door and closed deal.
eBooks and other types of long-form content offer businesses the opportunity to impress customers with expertise and industry knowledge and establish credibility. An eBook gives readers the chance to understand the core principles and values of your business, how your product solves customers’ pain points, and how you might be able to help them as well. Writing an eBook is a highly effective way to gain customer trust. And consumers buy from brands they trust and like.
- Working with Content Marketing Agencies
By working with a content marketing agency, you can draw on their expertise, skill, and creative experience to make your brand stand out in a crowded world. A good creative agency will help you to devise a successful content strategy that is aligned with your business objectives and enriches customers’ experience at every stage of the buying journey.