New Jersey
99 Grayrock Road, Suite 203 & 204, Clinton, NJ 08809
877.959.0476 Call
See How We Helped This Non-Profit Organization Build Their Membership & Donation Portal
The challenge
ARTSFAIRFAX was searching for a website development and marketing agency partner to help the non-profit embrace new perspectives, find new opportunities to showcase programs and services, highlight a popular arts membership directory and help promote grant opportunties. In addition, ArtsFairfax was looking for a partner to help drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.
The SOLUTION: MEMBERSHIP PORTAL
Branding & Corporate Identity
Our goal with the branding phase of this project was to highlight Artfairfax’s brand integrity, democracy, ethics, and affinity. Creating clear guidelines were a key part of our strategy. Take a look below.
Non-Profit Website Design
In this stage of the project, we worked on ArtsFairfax’s website design and development keeping in mind their goals and mission as a non-profit.
Non-Profit Membership Portal Development
Digital product MVP development involves a full stack capability - from understanding frameworks to mobile technology to user journeys to everything in between.
Social Media Banners & Avatars
SMM and Content development is a great way to present a mission and value-based non-profit to the local community. We began early and promoted often.

As a Non-Profit Focused on the Arts, the Website Re-Design & Development Had to Reflect Creativity and Innovation in Design

As a trusted partner to the non-profit sector, our custom wordpress design and development services were a great fit for ArtsFairfax. Our goal was to highlight the programs, services and events as well as opportunities to get involved, donate, and support the arts.

Mobile Responsive
From ensuring all pages and images display properly on mobile devices to optimizing page speed loads and image sizes, we worked to provide a mobile friendly experience to non-profit members, donors and users.
Membership Portal
Our goal was to deliver an exceptional member experience, grow membership, sponsors, donors and supports of the arts community. By providing value and easily promoting member engagement through a robust content hub, engaging images and an updated directory listing, we engaged the visitors to learn more about ArtsFairfax.
Event Management
Easy event management and platform management were an essential component of creating a friendly membership portal. From password changes to even management to employment listings to account personalization, everything was designed to achieve efficiency and friendly usability.
Interactive Events Calendar
Events are the lifeline of non-profits in the Arts communities. Providing an easy way to manage calendars, locations, dates and attendance was a critical component of the new membership portal.
Donation Capabilities
Getting involved, whether through time or a monetary donation, is the best way to ensure non-profits stay afloat. An easy pay integration with payment processors was another great feature we incorporated into this non-profit’s membership portal.
Before & After Website Redesign
We redefined the entire user experience, interface and user journey from the crowded information presentation to an easier navigation and ease-of-use. What do you think?

Social Media Banners & Avatars
No rebrand or new identity is complete with an overhaul of social banners, avatars and social channels. We updated all of ArtsFairfax’s social channels to align with the new brand and website. Take a look below.
Great Art Can Change The World
THE result
Our collaboration with this non-profit enabled us to launch a new brand, a newly redesigned website and social presence. The combination of our client’s team and our marketing and technology expertise, helped bring new members to the website, introduce new ways of getting involved in the arts and acquire new sponsors and donors.
Nonprofit Membership Program FAQ’s
How do non profits get members?

Retaining your current members and attracting new ones to your nonprofit organization is essential.

Here are the 18 tips on how to increase the membership of your nonprofit organization:

  • Develop your own website - where your current members can hang out and nw prospects can skim through to gather info for your organization;

  • Organize an open event where new like-minded people could learn more about your organization and the causes it supports;

  • Follow up with your guests after the event;

  • Sponsor a local event;

  • Take part in a relevant industry conference and present your organization to the public;

  • Have a booth at a fair;

  • Host a charitable event;

  • Turn your current members into brand advocates and encourage member referrals;

  • Volunteer as a group - this will help you meet new people who share the same values and interests;

  • Create a promotional video that you and your current members could share on your website an social media;

  • Share video testimonials online;

  • Personally connect with each new prospect;

  • Carefully plan your membership benefits - know what your member personas need and deliver it to them in order to nurture their motivation and sense of belonging to the organization;

  • Give special discounts and perks to your members;

  • Create an online community by being active on Social Media;

  • Network with other clubs and organizations;

  • Introduce your organization to local business via an email campaign or brochures and flyers;

  • Promote your organization in the local universities & colleges.

How do I start a non profit membership program?
  • Decide on the specific type of your membership program. Depending on the roles your members play in your organization, your membership program would be donor, consumer or advocate-based.

  • Consider whether you’d have a membership fee or you’d welcome new additions to the team free of charge;

  • List down what would be the benefits that you’d offer to your members. You need to motivate them to join your cause;

  • Create a recruitment strategy to grow your membership;

  • Create a retention strategy that will motivate your members to remain loyal and dedicated to your cause.

How do I run a successful non profit membership program and increase membership retention?

Here are 8 tips on how to successfully run a non profit membership program and increase membership retention:

  • Offer special perks to your members;

  • Organize members-only events;

  • Offer membership cards;

  • Interact with your members on a regular basis;

  • Ask your members for feedback and their personal opinion on issues related to the organization’s growth, internal policies, promotion strategy and future goals;

  • Have an internal communication platform and/or newsletter;

  • Conduct exit interviews with leaving members;

  • Assign your loyal members special roles in the organization, i.e. a recruitment role, etc.

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