15 Tips on How to Launch your Clothing Line
Choose your fashion niche: e.g. trendy, vintage, bohemian, sporty, etc.
Come up with your buying persona:e.g. wealthy luxury buyers, fashionable divas, etc.
Research your competitors
Decide on what are your unique selling points & competitive advantages;
Definite your pricing strategy;
Set your clothing line budget;
Develop your fashion brand strategy
Plan your fashion digital marketing strategy;
Set measurable goals;
Start designing your clothing line;
Select your suppliers: e.g. fabrics, accessories, etc
Test your product;
Allure investors to back up your clothing line;
Start manufacturing your clothing line;
Be ready with a good expansion plan.
15 Steps towards Marketing your Clothing Line:
Create an official website for your clothing line;
Set up a fashion photoshoot of your clothing line;
Hold or take part in a 3rd party fashion show;
Reach out to fashion journalists and bloggers;
Team up with social media influencers;
Send out samples of your latest designs or customized items to celebrities & industry influencers;
Dedicate time to sending out press releases to leading fashion media outlet about your product launch;
Start building your email list;
Use giveaway campaigns for amplifying your brand reach;
Find strategic partnerships and plana mutual marketing campaign;
Think of investing in custom packaging
Start your company blog;
Create video content for your clothing line;
Encourage your customers to write or record a video testimonial;
Get involved in local causes, events.
Top 8 Ideas on how to make your clothing brand go viral:
Reach out to fashion bloggers;
Team up with fashion influencers on social media;
Turn your satisfied customers into brand ambassadors;
Share user-generated content on social media;
Encourage your clients to write or shoot video testimonials;
Get involved in a trending social cause;
Invest in guerilla marketing campaigns;
Create shareable high quality content.
See all projects
See all blogs
Content marketing has gone a long way from being something that marketers push to online audiences to an effective means to engage with people actively looking for help, entertainment, and...
It is hard to believe that anyone seeking to enhance a company’s digital presence has never heard of SEO. The benefits are practically endless, from better organic content discoverability and...
“When recommending Socialfix to any potential client, I just say, let them handle it! They know what they’re doing, you’re going to look great, your company is going to look...