15 Tips on How to Launch your Clothing Line
Choose your fashion niche: e.g. trendy, vintage, bohemian, sporty, etc.
Come up with your buying persona:e.g. wealthy luxury buyers, fashionable divas, etc.
Research your competitors
Decide on what are your unique selling points & competitive advantages;
Definite your pricing strategy;
Set your clothing line budget;
Develop your fashion brand strategy
Plan your fashion digital marketing strategy;
Set measurable goals;
Start designing your clothing line;
Select your suppliers: e.g. fabrics, accessories, etc
Test your product;
Allure investors to back up your clothing line;
Start manufacturing your clothing line;
Be ready with a good expansion plan.
15 Steps towards Marketing your Clothing Line:
Create an official website for your clothing line;
Set up a fashion photoshoot of your clothing line;
Hold or take part in a 3rd party fashion show;
Reach out to fashion journalists and bloggers;
Team up with social media influencers;
Send out samples of your latest designs or customized items to celebrities & industry influencers;
Dedicate time to sending out press releases to leading fashion media outlet about your product launch;
Start building your email list;
Use giveaway campaigns for amplifying your brand reach;
Find strategic partnerships and plana mutual marketing campaign;
Think of investing in custom packaging
Start your company blog;
Create video content for your clothing line;
Encourage your customers to write or record a video testimonial;
Get involved in local causes, events.
Top 8 Ideas on how to make your clothing brand go viral:
Reach out to fashion bloggers;
Team up with fashion influencers on social media;
Turn your satisfied customers into brand ambassadors;
Share user-generated content on social media;
Encourage your clients to write or shoot video testimonials;
Get involved in a trending social cause;
Invest in guerilla marketing campaigns;
Create shareable high quality content.
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