Find Out How We Helped a Leading Enterprise Cybersecurity Mobile-Centric Software Leader Achieve ABM Lead Generation & Paid Social Campaigns Goals to Reduce Cost and Increase Conversions
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49.8%
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854%
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66.9%
Corporate cybersecurity compliance and threat defense will be hot topics for mixed-use devices.
MobileIron is uniquely positioned to provide solutions to enterprise-level clients and gain larger market share.
With personalized and engaging content along with frequent touchpoints to get the best engagement with different decision makers in the buying journey, we helped create lasting relationships for this Silicon Valley darling.
Highlighted current and new products promoting the advancement in technology, the features, and the benefits.
Highlighted new services and solutions promoting the advancement in technology, the features, and the benefits.
Highlighted case studies to give accurate and informative data for executives considering using MobileIron services.
Highlighted industry-specific white papers delivering informative data and research in the field.
Highlighted company values of MobileIron including employee highlights, dedication to customer service, and their influence within the industry.
Highlighted valuable industry-specific video assets with informative content to help customers understand client’s to MobileIron’s.
Highlighted recent blog publications reviewing upcoming solutions and new advances in the industry.
Highlighted recent company news and press releases showcasing company recognition and innovation.
Promote attendance at branded conferences and events client to MobileIron is participating in or hosting.
Showcase executive features and benefits of each SaaS solution for to establish awareness throughout the entire customer funnel and buyer journey.
Focus on relevant industries (Finance, Healthcare, Education, Etc.) that benefit from the products and solutions that MobileIron offers.
Starting and maintaining a meaningful conversation on social media channels while engaging key decision makers requires deep insights into their buyer personas and market trends. Check out some of our work below on a variety of social channels.
Google+
Towards the end of Q1, with some additional adspend funding that became available, we introduced a relatively short-lived GDPR focused campaign which ran through the end of July.
The core components of a successful ABM strategy involve a few critical and important steps. From aligning sales and marketing teams to clearly identifying target accounts and personas of key decision-makers, each step of the process requires a personalized approach along with razor sharp content. This includes landing pages built to deliver the right message at the right time.
We worked to clearly define and pinpoint appropriate channels and tactics, to develop engaging and personalized content. Our goals was to inspire brand advocacy while successfully meeting business success.
2018 - 33.33
September
2018 - 79.00
December
2018 - 103.33
November
2019 - 121.00
January
+263% increase
2018 - 0.82%
September
2018 - 2.45%
December
2018 - 2.55%
November
2019 - 3.37%
January
+311%increase
2018 - $392.46
September
2018 - $191.67
December
2018 - $151.05
November
2019 - $130.55
January
-67%decrease
The landscape of the trust economy requires content that resonates with the buyer. But how do customers choose who they trust and who they do business with? Recent studies show that 96% of prospects say customer service is important in their choice of loyalty to a brand. 80% say they are more likely to do business with a company if it offers personalized experiences and 77% of consumers view brands more favorably if they seek out and apply customer feedback. (Source: Forbes) Check out some of the personalized content we created to help customers find MobileIron.
Conversion rates have more than tripled since introduction.
Costs per acquisition have decreased by nearly 70%.
Dynamic call tracking ensured visibility on all direct and click-based phone calls, regardless or source
Minimized under-reporting of conversions for paid search and Linkedin initiatives
Email, company, and job title focused audiences yielded a 64% conversion rate when directed to newly designed landing pages.
Lead generation is the process of attracting the interest of new potential customers to your business. As a result “the leads” or the prospects are to be further nurtured and navigated down the sales funnel in order to convert them into paying customers.
Lead generation is a marketing strategy that helps a brand broaden its reach and gather new clients. There are a number of tactics used to successfully generate leads, including: paid advertising campaigns and active sales campaigns or more organic inbound approaches like content marketing and influencer campaigns.
The most popular and efficient lead generation strategies include:
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Outbound
actively reaching out to potential customers via email or phone;
Using 3rd party service provider to deliver warm and qualified leads;
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Inbound:
Paid Google Search and Display Ad Campaigns;
Social Media Marketing;
Search optimization campaign fo you company website;
On-site lead generation magnets;
Quality content creation strategies (videos, podcasts, webinars, blog posts);
Digital PR activities;
Customer referrals;
Taking part in industry events and trade shows;
Giving a talk at a industry conference;
Sponsoring a cause;
Organizing a charity event.
B2B companies need lead generation strategy given that the process of defining a need, identifying the best service contractor, and converting into a paying customer takes a long time.
Thus the need to identify the right customer and address them with personalized message at the right time is so important when trying to optimize your lead generation process.
