TOP RATED DIGITAL MARKETING AGENCY IN NEW JERSEY
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Brand Strategy & Positioning
Combining forward-looking market segmentation with behavioural analytics along with a better understanding of customers is the future of brands. Rising above the clutter without breaking the bank is how intelligent brands are built in today's challenging economic conditions.
Web & Mobile Design and Development
Companies that create exceptional user journeys and experiences set themselves apart from their competitors. From eCommerce to complex membership and marketplace platforms to mobile apps, these tools are essential for a successful business strategy, implementation and consistent growth.
Content Creation & Video Production
Evolved real-time marketing and a global content strategy revolve around consumer and data-driven experiences designed to serve the end customer. The magic happens when brands unify creativity and analytics with their content and video marketing to provide exceptional experiences to their customers.
Paid Search & Social Marketing
Creating great omnichannel consumer experiences while driving business KPIs and revenue growth are key elements to successful ad campaigns. Highlight your brand's competitive advantage and generate bottom-line value by leveraging unique strategies and creating relevant & entertaining content.
In the Press
The Garden State. The Diner Capital of the World. From outstanding food and a myriad of entertainment venues to beautiful sandy beaches and seaside gateways, there is plenty to like in New Jersey. A place where innovation and ingenuity flourish. The home of Thomas Edison, Albert Einstein, and John Stevens, Jew Jersey is a place where diverse talent and businesses can prosper. From the suburbs of NYC to the Jersey Shore and all the way down to Atlantic City, we help businesses build digital trust.
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Brands We Work With
A digital marketing agency is a collective of experts who specialize in digital disciplines or practice areas such as branding, logo design, web design, video production, PPC, SEO and more – all under one roof. There are many benefits to hiring a digital agency such as quick ramp up for your brand without needing to hire in-house professionals and mindshare with industry experts who have years of client experience. If you have a project you would like to chat about, please reach out to us here.
All agencies are different and some have specific specialties or areas of focus. Socialfix is a full-service agency which specializes in branding, logo designs, company naming, website design and development, video production, content creation, PPC and SEO. If you have a project you would like to chat about, please reach out to us here.
There are many benefits to working with a digital marketing agency. Here are just a few:
Results-oriented approach to strategic planning and execution of marketing campaigns
Team of professionals with experience in many industries including B2B, B2C and D2C
Often more cost effective than hiring in-house professionals
Frequent and transparent communication
While we cannot say what makes one agency “better” than another, we believe that selecting the best digital marketing agency for your business really comes down to who you feel the most connected with and confident in as a team. You will be working and collaborating with your chosen agency very closely on a regular basis so the people you will be working with are an important factor in the decision-making process.
A digital marketing plan in its simplest form is a plan for the activities, initiatives, and digital channels that will help you achieve your marketing goals for your business. This is a necessary step prior to developing a strategy as it tells us when and what will be done.
A critical aspect to creating an effective digital marketing strategy for your business is to first clearly identify who you are, what you do, who you are speaking to, and how that will be communicated through your campaigns. Once you have those key factors covered, the next most important step is to identify your goals and objectives. Here are a few questions we recommend asking yourself:
Is there currently a digital presence for my business?
What does that presence say about my business?
What are the marketing goals and why?
If goals are sales oriented, how many conversions will be needed monthly, quarterly, annually to break even? To become profitable?
How will success be measured? (KPIs)
What are the expectations for each KPI?
Lastly, if you do not currently have in-house staff to effectively develop and execute a marketing strategy based on these important aspects of your business, we recommend working with a team of digital marketing professionals who can make informed recommendations and decisions that align with your goals.
An integrated marketing strategy is a holistic approach to delivering the same unified message across all of your digital channels. This provides your customers with a sense of consistency and establishes trust in your brand knowing that they can always anticipate a cohesive experience no matter where they interact with you. While your message may be unified, your approach for each channel may be tailored to who is interacting with you or the type of content that performs best.
Yes. Actually, the majority of our customers are B2B or have a B2B arm of their business. Some examples of the B2B industries we have worked in include industrial manufacturing, service providers, employer wellness programs, SaaS, fashion, talent recruitment and more.
We do a lot of smiling around here with our clients, so the importance of dentistry is something we do not take lightly. Some of the clients we have worked with in the dental industry are children’s dental clinics and orthodontic practices, each with specializations in unique patented approaches to keeping smiles straight and healthy.
We have had the pleasure of working with many healthcare companies ranging from small one-person medtech brands to local neuroplasticity and neurorehabilitation clinics to nationally recognized nonprofit healthcare organizations and everything in between.
We love product launches and are thrilled when we get the opportunity to work with a client that is getting ready to go to market!
Launching a new product is an exciting time and our goal as a digital marketing agency is to help our clients achieve their desired result, whether this is their first product or they have an existing full lineup. The difference between successful launches and those that tend to flop early on is preparation, flexibility, and scalability, so prior to actively marketing, it is important to consider a few things:
What is the problem you are trying to solve?
How will you position yourself in your market?
Is there a demand for your product?
Have you run any focus groups or asked friends, family, or colleagues for their feedback on the product?
Who is your target audience?
What if your target audience differs from the audience that responds to you product?
What are both successful and unsuccessful competitors doing?
Where do they traditionally market their products?
How will you measure success and monitor feedback?
How will that feedback realistically be implemented?
Once those questions have been considered thoroughly, the next step is to create a launch plan and marketing strategy. If you have a product that you are launching and are interested in speaking with us, please contact us here.
The nonprofit space is near and dear to our hearts and we have been honored to do digital marketing for nonprofit organizations that have incredible missions like finding a cure for Multiple sclerosis and pediatric cancer, raising awareness for benefits of voting independently, fostering love for the Arts, education, strengthening religious faiths, and so many more.
Absolutely. We have experience working in various areas of the real estate industry, including retail, commercial, residential, rentals, property management, tenant and property law, and crowdfunding. Through our experience, we have found that marketing for real estate requires a unique and tailored approach depending on what area of the industry your business is, the size of your business, and competitive presence in the space.
Yes. Our backbone is in technology and computer science, so SaaS is a space that we really enjoy working in. Some of our experience includes endpoint cybersecurity, cloud-based risk management and compliance, AI software for accounting risk assessment and expense auditing, energy management, ERP systems, and more.
As a startup ourselves almost 17 years ago, we learned through experience that there is a uniqueness to digital marketing for startup brands. Focusing on getting to market as quickly as possible while growing awareness and revenue and proving results and scalability for investors and interested partners is a challenge we do not shy away from.
Brand awareness is at the center of almost every digital marketing campaign because it is the first step in any marketing funnel (traditional, ABM, or otherwise) and ultimately means that we are developing a strategy to create a memorable impression in the minds of your target customers about your brand and the products or services that your business offers.
Education as a whole is very important here at Socialfix. We believe that education and continuous learning are vital to honing skills and progressing, which is why we feel so passionately about digital marketing for educational institutions. We have worked with some high profile top universities in the country, trade programs, K-12 educational districts, early childhood development institutions, and facilities that educate, nurture, and support autistic children through tailored behavioral therapies.
Digital marketing for the automotive industry is similar to that of real estate whereas it is not only about marketing the products or vehicles, but also marketing the dealers, manufacturers, and brands. Our automotive digital marketing experience includes working with brands that manufacture and sell carbon fiber composite wheels, dealership groups and local dealers, automotive nonprofit organizations, unique first ever in their category products for electric vehicles, and more.
Although it is certainly possible to increase sales without digital marketing, the future is online and it is becoming increasingly more important to build and maintain a digital presence and establish an online community with your target customer audiences.
When making a decision to work or purchase from a company (even if that purchase or relationship is offline), your customers, investors, partners and other audiences will most likely try to find any information they can about your business online before ever reaching out to you.
Digital marketing is also an effective way to drive more traffic to your website, which in turn builds awareness of your brand and reasserts your position in your market.
If you are interested in chatting with us about digital marketing for your business, please reach out to us here.
The difference between digital marketing and traditional marketing is the medium and channels that are used to communicate a message about your brand to your target audiences. Traditional marketing usually includes print advertising, OOH (Out of Home – i.e. billboards, subways, ferries, etc), magazines, direct mailings, broadcast advertising, and more while digital marketing includes any type of marketing that is conducted and published online. Some examples of digital marketing are:
- Brand Strategy, Positioning & Development
- Web Design Development
- Mobile App Development
- Video Animation Production
- Top Rated Video & TV Production
- Social Media & Growth Hacking
- Content Development & Creation
- Top-Rated SEO Campaigns
- Podcast Production & Marketing
- ABM Lead Generation
- Crowdfunding Video Production
- Crowdfunding Campaigns
- PR & Influencer Marketing
- Paid Search & Social Campaigns
- CRM, ERP, POS+ Integrations
- Print & Visual Design
- Website & App Maintenance
- Website & App Hosting
- Trade Shows & Conferences
- Conversion Optimization
Every business’s marketing strategy is unique, therefore, the channels we might recommend for you to market your brand on are based on your industry, market, target audience, marketing goals, needs, and requirements. For many brands, there is a lot of competition on Amazon and one of the largest challenges is positioning your product(s) in a way that stands out and attracts attention in an otherwise saturated marketplace. When planned and implemented strategically and purposefully, Amazon can be a great conduit for an additional revenue stream but should often not be relied on for a sole source of revenue.
YouTube is a hub for content creators to publish their videos about different topics and has become synonymous with video advertising and longform video content. Although not every type of business should market or advertise on YouTube, there are certainly benefits to doing so if your brand is a good fit for the platform’s audience. Content on the platform can vary from serious and educational to humorous and lighthearted to entertaining and fun, so it is important to identify your brand voice and whether your audience spends their time on YouTube.
Here at Socialfix, we believe that “Content is King/Queen”! We strongly recommend unique and engaging content as an integral part of any well-rounded digital marketing campaign strategy. Storytelling through video marketing is a powerful way to connect with your audience by telling a story that is relatable and instills an emotional connection while presenting your company, brand, product, or service as the solution to their pain points. Here is a look at just a few of the videos we have produced for our clients.
In addition to live action video, animations are a fantastic way to communicate complex messages in a short period of time while still being engaging and interesting. Animations are not what they used to be and there are so many ways to create polished and professional animated videos with or without avatars. If you are interested in learning more about our animation capabilities, check out some of our examples here.
Find out which digital tactics and strategies are best for your business
Despite the headwinds created by the ongoing pandemic, global economic recovery is gaining some momentum, and hopefully brands will be better positioned to uncover opportunity. But what would be the best way to invest in growth?
To confidently navigate through the global crisis, businesses need to pay attention to technology advances and shifts in consumer behavior and media consumption that are set to last. Marketers eager to identify opportunity areas for business in 2022 can try these promising digital marketing strategies: personalization, chatbots, interactive video, augmented and VR, and interactive video.
In digital marketing, personalization is the process of knowing the interests, preferences, needs, and pain points of prospects and existing customers. Companies can use consumer data to personalize their product search, offers, web content, and marketing messages to bring more connected experiences to life. As customers are more informed and becoming more sophisticated, they are increasingly in charge of their brand interactions. Technologies like geotargeting, in-box personalization, mobile inbox, and Multimedia Messaging Service are the next frontier for brands.
A 2021 survey by PwC shows that 54 percent of US businesses are accelerating their AI adoption plans. There are good reasons for this shift in focus. AI enables brands to innovate their products, achieve productivity and efficiency gains, and deliver better customer experience. Chatbots, in particular, offer contextual, AI-driven support and allow brands to gain valuable insights into consumer behavior and motivation.
- Interactive Video
Interactive video content offers users greater choice and personalized experiences and takes engagement one step further. In fact, a Wizowl survey reveals that interactivity outperforms linear video when it comes to dwell time, engagement, and ROI. The majority of participants (78 percent) reported higher engagement levels and success with interactive video. According to the survey, interactive content can be successfully used in areas such as customer education, teaching, and outreach.
- Augmented and VR
Augmented, mixed, and virtual technology are set to transform digital marketing, enabling brands to bridge the gap between illusion and reality and experience and action. Augmented reality and VR combine virtual and real elements and allow businesses to create unique, immersive experiences. There are a number of applications for businesses to look into, including virtual room tours, test drives, and personalized ad experiences.
- Voice Search/Sonic Search
The rapid adoption of voice-enabled technologies is changing the way brands communicate with customers. Voice search offers benefits such as convenience, multilingual abilities, and speed and includes everything, from simple chatbots to Google Assistant, Alexa, and Siri.
In 2022 and moving forward, brands will need to adopt a proactive approach to diversity and inclusion and promote a culture of respect, acceptance, and positive social change. For businesses, this also means delivering messages that reflect the whole spectrum of values and meanings, without leaving anyone out.
- Working with Digital Marketing Agencies
There are many benefits to working with digital marketing agencies: they stay on top of trends, offer expert guidance, and use advanced analytics and content research capabilities to help businesses reach their marketing objectives. A growing number of companies are turning to digital marketing agencies to engage with customers across online channels like mobile apps, email, websites, and social media.
From interactive video overtaking digital channels to augmented reality becoming more widely available and commonplace, the digital marketing landscape is constantly evolving, making it almost impossible to predict what the future holds when it comes to opportunities. On one hand, the future of the digital experience lies in technologies such as artificial intelligence, machine learning, the Internet of Things, and big data. On the other, it is essential for brands to realize that they need to be more human to develop stronger bonds with online audiences.