Rutgers University is the official state university of New Jersey is an accredited research school for higher education.
Since Rutgers main goal was to generate more interest and urgency in enrolling for winter and summer courses, we honed in what the ideal student user persona would need to achieve both those goals on site.
We wanted to revamp the design with dynamic and impactful imagery, easy to use search bar with course filtering ability, and incorporate a way for user to download course calendars from the website.
The new and improved websites are full of imagery and information designed to keep the user on site.
With the addition of course filtering search capabilities, a calendar integration, and onsite registration deadline counter, students can search and save classes easier than ever before.
Before we worked with Rutgers University, the websites’ user interfaces were lacking the visuals to engage and captivate users on site.
Course filtering search capabilities provide better access for students to find the right class for their individual schedules.
Fully ADA Compliant user experience ensures an inclusive and personalized approach to Rutgers' student engagement.
Mobile first approach allows students access to important Rutgers class information from all devices for a seamless registration.