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How we helped an iconic beauty brand build up on their online presence and attract industry professionals.
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The Challenge
Redesign the Beauty Academy Website
The Moroccanoil Academy is an advanced facility designed to provide education to beauty industry professionals to help them advance in their careers. The popular consumer beauty brand was looking to create a content hub to help industry professionals upskill and gain access to master classes, hair trends, and other peers and salon professionals.
The Solution
A New Training Bootcamp for Hairstylists
Community Website Redesign
To inspire the next generation of hairstylists professionals and provide a central destination for beauty inspiration.
The Hair Salon Academy Portal
The new portal provides continuous learning and ongoing growth for the professional salon owner community.
The Goal
When Moroccanoil was deciding on the perfect digital branding agency for their iconic beauty brand, the goals were clear: Create a professional hairstylist community and education hub where salon owners and other industry professionals can find inspiration and training on the latest techniques, styles and trends.
There is a reason why Moroccanoil has become a runaway hit among fashion and beauty insiders. The global leader in argan oil-infused beauty provides ongoing education and business classes to its stylist community through a website designed for busy entrepreneurs. Take a class - from anywhere, anytime.
The Result
The pioneering ingenuity of the argan oil-infused brand does not end with its product line. This beauty brand pulled all the stops when designing the best user experience and functionality for its new Moroccanoil Academy. The new venture provided a center for product testing and innovation. It also enabled the ability to enhance skills and professional development for licensed hairdressers, salon owners, and managers. Given the exceptional performance of digital channels across the globe in the current pandemic environment, we believe the digital education platform will show strong performance in 2021 for the popular beauty brand.
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