See how we helped this fashion apparel manufacturer connect with influencers and increase omni-channel brand reach.
Bringing our passion for fashion into each design we created social content and ads that connected with new users and those loyal to the brand.
One of the best ways to grow a brand is to engage with your audience. Our influencer marketing efforts gave us the perfect outlet to reach new customers and grow Liena's social media presence.
Our goal as social media creators is to convey the brand strategy and mission with each piece of content that we create. Liena is unique in that they offer fresh, high quality fashion products for such affordable prices for all occasions. We were able to display their amazing products and help move them closer to their goal of having a global reach. We engaged with the fashion community to find people as passionate as we are about style and quality. These influencers helped us reach new heights in showing the fashion world what the Liena brand is all about.
In working with Liena, we were able to use our experience in high fashion content creation to help elevate their brand and increase their reach. Having a great product is only part of the battle; making the world aware of what you have to offer is where we step in to help. A good social media presence is vital in today's technology driven world, let us work with you to reach your full brand potential.
The goal of influencers in the fashion industry revolves around introducing followers to a new product, apparel, footwear, and other similar types of products. Popular fashion bloggers, social media influencers and celebrities partner with fashion brands to promote campaigns, grow brand recognition, showcase styles or “how to” wear products and ultimate drive sales and increase revenue for that brand.
The best and most successful social influencers spend their time building a relationships and creating an audience on their platform of choice. Platform may include YouTube, TikTok, Instagram, Snapchat, Twitter or Facebook. Influencers build their audience by providing high quality, engaging and relevant content their audience is interested in.
When working directly with brands and promoting partner products, most influencers prefer to receive some type of compensation. The amount of time required to product a professional content, photoshoot or video is a time consuming and it is in the best interest of of the brand to offer some type of compensation. The payment can be in the form of monetary compensation with a specific dollar amount or it can be in the form of product gifting. Another alternative is the hybrid compensation model in which the brand gifts the product and pays a lower monetary compensation. When starting out, most influencers with followings under 10,000 can negotiate a hybrid working relationship with the brands and evolve to a higher compensation rate based on their experience.
Rate cards vary greatly from influencer to influencer. The compensation takes into account the influencer’s reach, engagement, brand and past performance history. An influencer just starting out can expect to be compensated with gifted product whereas an established influencer with over 10,000 followers can expect to receive approximately $100 to $1,000 per promotion.
This is a great question. One of the best way to choose the right fashion influencer, after you have identified a few people as good brand ambassadors for your brand, is to review their historical audience growth and engagement over time. This ensures their audience is organic rather than paid (fake), and you will achieve your desired business outcome. However, if you cannot gain access to their historical data, the next best step is to chat with other brands they’ve worked with. Did they achieve the results they promised? Finally, some simple and quick metrics you can review are followers, engagement, reach and quality of their content - writing, photos and videos.
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