New Jersey
99 Grayrock Road, Suite 203 & 204, Clinton, NJ 08809
877.959.0476 Call

KT Tape

KT Tape is an established fitness product brand specializing in elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments.

They are a licensee of the US Olympics and Team USA.

James Harden

What we did

  • Brand Partnerships

    Achieved over 400% increase in user engagement thorough cross promotional brand giveaways, influencers activations & athlete participation.

  • Social media

    Achieved 200% increase in FB and IG followers within 12 months through content development, video, strategic marketing promotions.

  • Video Marketing

    Leveraged FB & IG Live streams, flash sales & athlete page takeovers to help promote elite athlete participation. Attended over 20 world-class professional events to capture interactive video content.

 
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Just a couple hours ago our Facebook page reached a new milestone: 70k likes on our page! We also recently surpassed the 40k follower mark on Instagram and 17k followers on Twitter. Since bringing on our new social media agency Socialfix three months ago and re-dialing our strategy, we’ve seen dramatic increases in “impressions” – the number of people seeing our KT Tape social media content online – and “engagement” – the amount of likes, comments, and shares. This has been an enormous group effort in collaboration with the athlete/NGB team, the events team, and the design team to generate frequent and engaging content for our core target audience. We have significant plans in the works to continue accelerating this momentum, so look for more exciting content to come.

Taylor West, KT Tape
Taylor West, KT Tape
Kerri Walsh

Promoting elite performance and recovery for athletes around the globe

Socialfix Media was able to work with KT Tape on social media marketing campaigns, content marketing and video production to build brand awareness and increase followers on Facebook, Twitter and Instagram.

We first developed a content marketing strategy that incorporated video production and custom graphic design, as well as targeted Facebook ads to engage and educate audiences.

Promoting Elite Performance

KT Tape: Boris Berian

KT Tape: Bryan Bros Good Luck

KT Tape: Brenda Martinez

KT Tape: USA Track & Field Championships

KT Tape: Marta Callotta

KT TAPE - Julia - Performance Center Exercise

KT Tape: Intro Animation

KT Tape: Posterior Shin Splints

KT Tape: Long Beach

KT Tape: Brigetta Barrett

KT Tape: Kira Karlstrom Testimonial

KT Tape: #WinterStronger

KT Tape: Brenda Martinez

KT Tape: Good Luck Meb

How it works

How it works

Tennis elbow

Achilles tendonitis

Plantar fasciitis

Shoulder pain

Carpal tunnel

Shin splints

Gluteus pain

Neck strain

Calf strain

Ankle sprain

Wrist pain

Golfer’s elbow

Rib pain

Quad strain

Runner’s knee

Results

Through a combination of rich original content, promotional events, and highly targeted Social advertising, we were able to help KT Tape connect with their audience in new and exciting ways – the results were explosive.

Comprehensive analytic insights allowed us to efficiently test and compare different approaches, which ultimately drove strategy.

Procuring and empowering social influencers to spread the message of KT Tape helped to generate massive buzz, bringing in new potential customers in and outside of the target market.

Facebook Followers
Instagram Followers
Brand Partnership
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