KT Tape is an established fitness product brand specializing in elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments. They are a licensee of the US Olympics and Team USA.
Socialfix Media was able to work with KT Tape on social media marketing campaigns, content marketing and video production to build brand awareness and increase followers on Facebook, Twitter and Instagram. We first developed a content marketing strategy that incorporated video production and custom graphic design, as well as targeted Facebook ads to engage and educate audiences.
Through a combination of rich original content, promotional events, and highly targeted Social advertising, we were able to help KT Tape connect with their audience in new and exciting ways – the results were explosive.
Comprehensive analytic insights allowed us to efficiently test and compare different approaches, which ultimately drove strategy.
Procuring and empowering social influencers to spread the message of KT Tape helped to generate massive buzz, bringing in new potential customers in and outside of the target market.