KT Tape is an established fitness product brand specializing in elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments.
They are a licensee of the US Olympics and Team USA.
Achieved over 400% increase in user engagement thorough cross promotional brand giveaways, influencers activations & athlete participation.
Achieved 200% increase in FB and IG followers within 12 months through content development, video, strategic marketing promotions.
Leveraged FB & IG Live streams, flash sales & athlete page takeovers to help promote elite athlete participation. Attended over 20 world-class professional events to capture interactive video content.
Just a couple hours ago our Facebook page reached a new milestone: 70k likes on our page! We also recently surpassed the 40k follower mark on Instagram and 17k followers on Twitter. Since bringing on our new social media agency Socialfix three months ago and re-dialing our strategy, we’ve seen dramatic increases in “impressions” – the number of people seeing our KT Tape social media content online – and “engagement” – the amount of likes, comments, and shares. This has been an enormous group effort in collaboration with the athlete/NGB team, the events team, and the design team to generate frequent and engaging content for our core target audience. We have significant plans in the works to continue accelerating this momentum, so look for more exciting content to come.
We worked with KT Tape on social media marketing campaigns, content marketing and video production to build brand awareness and increase followers on Facebook, Twitter and Instagram.
We first developed a content marketing strategy that incorporated video production and custom graphic design, as well as targeted Facebook ads to engage and educate audiences.
Through a combination of rich original content, promotional events, and highly targeted social advertising, we were able to help KT Tape connect with their audience in new and exciting ways – the results were explosive.
Comprehensive analytic insights allowed us to efficiently test and compare different approaches, which ultimately drove strategy.
Procuring and empowering social influencers to spread the message of KT Tape helped to generate massive buzz, bringing in new potential customers in and outside of the target market.
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