Virtual Reality - The New Frontier for Digital Marketing - Digital Marketing Agency NJ & NYC
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Virtual Reality – The New Frontier for Digital Marketing

Dec 29, 2016 by Kathleen McFadden

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At Socialfix, we are always pointed towards the future to be on the forefront of both digital and social developments. And now, quite literally, we are looking into the future with the arrival of new Virtual Reality Headgear equipment and gaming software. When you wear VR headgear it’s as if you are actually being transported into another world.

As brand builders, we are always thinking of creative ways to immerse customers into the brands that we create. We aim to completely submerge customers in the story of a brand to create a lasting impression. Virtual reality and branding go hand in hand in the context of digital marketing.

Virtual Reality marketing campaigns have slowly been emerging alongside some very prominent brands.  VR has been used to reinvigorate customers and the way they interact with products. Ikea, for example, took a showcase and recreated it in a virtual reality app that exposed customers to a fully-equipped, and interactive virtual kitchen.

Users can open drawers, change the color scheme and walk around the room without stepping foot in a showroom. Similarly, Northface used the technology to send their shoppers into a simulated weather environment for shoppers to test out their new gear within seconds of trying it on.

Ultimately, Virtual Reality is adding a new depth into the mechanics of digital marketing that is more tangible than its predecessors. With emerging technologies, the way that we communicate, tell stories and sell products will consequently change. VR is providing us with a new way to meet a brand’s objective and redefine the way that customers engage and revisit your products or services in the long term.

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About the Author

Kathleen McFadden

Client Development Coordinator

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Intelligent, Agile, Fearless.

Data-driven, results-oriented strategies.

We immerse ourselves into your company culture, positioning and brand message. We learn what makes your company tick, what your business goals are, how you approach your target market. Armed with this knowledge, we get to work and formulate winning strategies for your brand!

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