There’s a silent revolution happening. Are you seeing it? By now you’ve heard of blockchain but you might not know that it will affect nearly every industry in some major way. Its decentralizing attraction is irresistible to consumers. To large entities, like banks, it provides a safe chain of data almost impossible to breach.
Despite its universal appeal, the blockchain inception will be ignored by some. Nevertheless, being left behind is an option, and marketers should greet the change. Read our Forbes article, “Receiving Blockchain: What Marketers Should Expect in the Revolution,” to hear how martech will evolve and marketers can plan for and leverage the blockchains that lie just around the corner.
Check out the article on Forbes.
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