ABM Lead Generation
How Can B2B Companies Benefit from a Customized ABM Marketing Program?
As the average deal price increases, the potential number of customer decreases. Companies who only target Fortune 500 clients with a limited number of decision makers may already have their ideal customer persona identified.
With an Account Based Marketing strategy and approach, all marketing efforts would be directed towards engaging those ideal customers. Sounds simple right?
From planning to persona development and content creation, your ABM rollout plan can be defined to crystalize your relationship and set you forth as the industry leader when prospects are looking for your product or solution.
Mastering ABM is an art form and approximately 80% of marketers who have tried ABM say their efforts have been successful. In fact, ABM can potentially deliver higher ROI than other marketing strategies for B2B companies.
See what an ABM strategy with us includes below:
ABM Metric Definition
ABM Account Orchestration Strategy
ABM Content Creation
ABM Campaign Strategy
ABM Campaign Execution
Lead Conversion Strategy
Predictive Account Engagement Scores
Multi-Touch, Account-Based Attribution