KT Tape is an established fitness product brand specializing in elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments. They are a licensee of the US Olympics and Team USA.
Socialfix Media was able to work with KT Tape on social media marketing campaigns, content marketing and video production to build brand awareness and increase followers on Facebook, Twitter and Instagram. We first developed a content marketing strategy that incorporated video production and custom graphic design, as well as targeted Facebook ads to engage and educate audiences. While doing so, we optimized the website for conversions to direct new customers to KT Tape’s ecommerce website.
Since we began the marketing program about two months ago, we were able to successfully increase the Instagram following by 2,000 followers. We are also working with KT Tape to capture video footage and interviews with professional athletes participating in the Sacramento Marathon and The World Series of Beach Volleyball, among other professional sports competitions.