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Avoiding Pitfalls When Moving Offices

By | Business, Uncategorized | No Comments

Moving to a different location comes with a multitude of challenges and decisions to be made. If you know you are moving locations ahead of time, there are ways to plan ahead to make for a smooth transition. Here are some of the best ways to stay on top of what needs to be done and to keep yourself from going crazy!

  1. Know your move-in date: Make a date and stick to it! This will give you time to hire who you need to, give your employees notification, and set up any utilities so you are not without internet or phones for longer than you need to be. Nothing is worse than having to hire last minute professionals when they may not perform the optimum service.
  2. Decide on professional or DIY: Decide ahead of time if you are going to hire professional movers. Depending on the size of your office and if you can recruit help from employees will determine whether you should hire commercial movers or make it work on your own. Don’t hurt yourself to save a few bucks.
  3. Create an inventory list: Things get lost on a daily basis, so imagine what could go missing during a complete move. Create an inventory list and divvy it up by department. This ensures that you know what you already have and each department can be responsible for making sure it makes it through transport.
  4. Procure plenty of packing materials: You will need boxes, bubble wrap, packing tape, etc. to ensure your materials make it over in one piece. High-value electronics will need special attention as those are not items you want to find in tiny pieces upon arrival.
  5. Plan out your utilities: Be sure you understand how the utilities function at your new location. You’ll need to have these set up either before you arrive or immediately when you arrive. If you depend on internet or phone lines for your business to function, you need these setup and working to make sure you do not lose valuable time for your business.

There are many other nuances that go into the moving process. These are a few ideas to add to your checklist as you plan ahead or try and keep yourself together on a short-notice relocation.  Know that you can make it work, that there will be bumps along the way, but if you keep yourself level-headed and focused on the idea that moving locations is an amazing step on the journey of expanding your business.

Sources:

  • http://www.chipmanrelo.com/blog/2011/04/20-tips-for-smoother-office-moves/
  • http://www.helpmovingoffice.com/resource/office-moving-checklist?gclid=CIuC5LDJ4c0CFUgehgodmpkJPQ
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4th Annual PinkTie.org Event

By | Business, Events, Uncategorized | No Comments

On May 9th Socialfix Media will be attending the 4th annual PinkTie.org event sponsoring the Don Monti Memorial Research Foundation. This event brings together professional organizations in order to raise funds for a worthy cause. PinkTie.org was founded on the idea of supporting groups working towards a cure for a disease that affects a local community. These causes are 100% charitable organizations to ensure that all profits make a significant impact. The event has grown from 350 attendees in 2013 to 2000 attendees in 2015.
Socialfix is participating for its second year and providing the wrap-up video for the event. Non-profit organizations are an important way to give back. These events not only highlight the sponsored organization, but raise awareness about all the good that is being created from those want to dedicate their time and effort to making a difference. Socialfix has supported organizations like the PinkTie.org and the National MS Society because they recognize that these groups are devoted to helping those around them. It is an honor to be involved as these events grow larger and make an impact on the people they support.
PinkTie.org has multiple sponsor packages that enables a range of business to take part. Non-profit organizations can only succeed with the help of those who want to see them succeed. Socialfix is proud to attend this event and encourages others to get involved in this remarkable opportunity.

Is Mobile SEO Taking Over

By | Digital Trends, Mobile, Uncategorized | No Comments

How to respond to the new surge of mobile searching

Google has recently stated that by the end of the year, the amount of searches made on mobile devices will exceed those made on desktop computers. (Fishkin).  With this knowledge some business may be eager to try and enhance their mobile experience or be fearful if they have none at all. Before making any drastic changes these businesses should know that even though mobile searches are greatly increasing it does not mean the end of desktop searching.

One of the reasons that mobile searches are suddenly becoming much more popular is because new up and coming areas of the world are starting out mobile. All of these new users are coming into the market and instead of starting with desktops like many other areas did, they are immediately going to mobile devices. Another large group going straight to mobile devices are the younger generations. The great rise in mobile searches is coming from emerging groups and is not taking away from those who use desktop searching. If a businesses target audience is not in any these groups then they should not worry too much about this news from Google. However if a business does wish to improve its mobile SEO, MOZ.com has a few tips to help them.

“You want visitors who come via these channels, who come via mobile search, in particular, to want to come back later, and that means providing an experience, providing a brand experience, providing a message that’s really clear about what your company, product, information can offer them and why they should return in the future, why they should like you and trust you, why you’re a good site for them to check out in the future when they might have more of those transactional things, because chances are they’re not going to do them on that first mobile experience.” (Fishkin).

When a user first visits a mobile site they don’t actually make any purchases or do anything too in-depth. They get a feel for the site and its features and if they like what they experience they will return and go deeper. A mobile site that is fast, responsive, and provides a pleasant experience for the user, will give it a higher rating with Google. A common mistake that  sites make is forcing users to download apps or use overlays to advertise. Both of these things can be extremely obnoxious to viewers and will negatively impact their experience. The best thing a site can do for its SEO is make sure it provides its viewers with the best experience possible.

Does Social Media Hurt Relationships

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 Is communicating through social media as meaningful as communicating face-to-face

Valentine’s day is coming up and should be a time to celebrate close relationships or even make new ones. Social media has allowed people to form many great relationships and brought together those who would have otherwise never met, but it may have also caused relationships to become less intimate. With so many different ways to interact though texting or online, face-to-face contact has become a much less common practice. It is much easier to simply send messages back and forth than to coordinate and actual meet up. There is no need to even leave the house or pressure to look nice for a partner when all they will see are words. According to Margie Warrell of ForbesNothing can ever replace the good old fashioned in-person conversations — where we cannot hide behind our screens and devices — in building truly meaningful rewarding and sustaining genuine (and often less than picture perfect) relationships.” There is far more to a conversation than just words. Face-to-face a person can experience tone of voice and body language. They can really get a feel for the emotion of what the other person is saying. So much is left out when all a person gets to experience are words.

It is also easier to hide in social media. There is no awkward silence to force a quick response and no need to confront real issues. It’s hard to just leave from a person sitting right in front of you, but it is simple to avoid sending another message. The other person could still be hurt, but over the internet one can more easily pretend they are not since they don’t have to see it.  Spending so much time talking over social media also reduces our ability to have real in person conversations. “The time we spend socializing online not only discourages face-to-face communication, but it also undermines our confidence at engaging in real conversations with real people about the real problems and issues that thread through our lives.” (Warrell). It may be easier to have a conversation over social media where people feel safer, but with the effort of a real conversation also comes meaning. A face-to-face talk is much more intimate and meaningful than one over the internet. Social media can still be very helpful to connect people, but nothing can replace an in person meeting.