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Socialfix Media Attends Cultural Networking Trip to Havana with Leading Women Entrepreneurs

By | Branding, Business, Digital Trends, Events, Industry News, Social Media, Socialfix News | No Comments

 

LWE Retreat Attendees pose for a photo in Havana, Cuba

LWE Retreat Attendees pose for a photo in Havana, Cuba

On the week of Dec. 4, Socialfix’s very own Terry and Marion Tateossian attended a cultural networking trip to Havana, Cuba with the Leading Women Entrepreneurs (LWE) organization. This was the first time an all-female delegation of business owners has visited Cuba since the United States eased travel restrictions to the country in 2015.  

Cuba was an interesting choice for a group of female entrepreneurs due to its predominantly state-controlled economy, but between recent development in Cuba’s private sector and the empowerment of Cuban women, it was an illuminating journey that allowed for each side to learn from one another.

“It really seems as though Cuba is making great strides to encourage new businesses and entrepreneurship,” said Marion Tateossian. “What resonated with me was the overwhelming feeling of hope that the Cuban people seemed to exude.”

While in Cuba, Terry, Marion, and the rest of the LWE group were exposed to a mix of the performing and visual arts, they toured local businesses and had some time to explore Havana for themselves. What they found was a country that has been held back by a state-controlled economy and aggressive international embargos, but was poised to enter the world of private sector growth, increasingly free markets, and international trade.

Cuba’s path to gender equality has rich historical roots. Dating back before the revolution and continuing to modern day, Cuba has been striving to reach true equality between men and women. Before the revolution, women had the right to vote, could not be discriminated against based on sex, and laws existed that required equal pay for equal work.

After the revolution, the Cuban government created the Federation of Cuban Women, which was recognized as a national mechanism for the advancement of women in Cuba. Since its inception, the Federation of Cuban Women has developed a literacy campaign that resulted in Cuba being declared a “territory free of illiteracy” only one year after its inception, increased the share of women in the workforce from 25% to 43.9%—women make up 45% of STEM related jobs, 70% of banking jobs, 50% of healthcare jobs, and they make up 66% of professionals and experts within the country—put in place anti-sexual harassment and domestic abuse laws, paid maternity leave, and a myriad of other solutions to shift power away from the patriarchy into an equality-based system. Women also hold approximately 50% of the positions in government.

“It was really eye-opening to see the leadership roles that women are taking on in Cuba,” said Terry Tateossian. “It’s like a matriarchal society, women have achieved equality in the workplace, and the country’s new push to grow its private sector is led predominantly by women.”

While it’s much harder for individuals to be entrepreneurial in Cuba, social systems such as gender equality and access to healthcare seem to be more progressive than the United States. This provides the perfect opportunity for both groups, the women with LWE and the Cuban entrepreneurs they met with, to have an exchange of ideas that mutually benefits them. The LWE women showed the Cuban business owners how to be successful in their business ventures, and the Cubans showed LWE some ways that women can be advanced through policy agendas that prioritize it.

“This revolutionary adventure brought 16 women together to experience the multiple dimensions of Cuba and of each other,” said Caroline Gosselin, CEO of The Gosselin Group and member of LWE. “This was a trip of a lifetime and we have made lifelong bonds! Music, politics, arts, business, law, food, culture… it was all on the table and enriching beyond belief!”

The trip also provided all those in attendance the opportunity to network and develop relationships with other strong female entrepreneurs. The friendships forged in Havana are the reasons why LWE organizes these retreats.

“What a gift—actually two gifts! The retreat exposed us to an unfamiliar culture, yet afforded us the opportunity to connect and share the vibrancy, talents, and charm of the people of Cuba,” said Alexandra Zetlin, founder and president of Zetlin Strategic Communications and member of LWE. “Sharing the experience with a group of impressive women of accomplishment who retain humor and a sense of adventure and fun made the retreat even more memorable.”

The LWE retreat to Havana was illuminating. Though Cuba may be only starting their foray into private sector growth, the lessons that can be learned from a burgeoning economy are limitless, and Terry and Marion plan on incorporating those lessons at Socialfix Media in the near future.

 

Don’t Change the Channel: YouTube Marketing Just Got Really Important

By | Digital Trends, Entertainment, Industry News, Social Media, Video Production | No Comments


Have you ever gotten lost binge watching hours of YouTube videos? Well, you aren’t alone. According to YouTube, viewers are reportedly watching a total sum of one billion hours of YouTube clips per day.

That is a significant amount of time that consumers are spending on YouTube. So in terms of marketing, one might consider how to leverage your strategic marketing plans to take advantage of this premier digital platform.

Reach your clients where they already are. Right now, video marketing is more popular than ever and since consumers are spending a record high amount of time on YouTube, this is an opportunity to leverage your video content where consumers will be most likely to digest it.

Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business.

  1. Focus on engagement, not views. YouTube reported that focusing on video engagement is more effective when measuring results. On the platform, videos under 2 minutes in length get almost 50% of all views. In terms of YouTube Ads, videos that are watched entirely will be given more visibility than videos that are abandoned early.
  2. Style of videos can vary from company spotlight,  client testimonials, product tutorials or quirky company culture clips. Don’t be afraid to diversify content, but remember to  keep the videos short and to the point. Don’t push out content that lags in its message, because viewers have the ability to click away instantly.  
  3. If your business is serious about video marketing, set up a dedicated branded channel for your business. During set up, pay attention to the details of your channel. Be sure to incorporate the company’s logo and a short yet intriguing description to assist viewers. Organize videos into playlists to motivate viewers to stream more content based on preference. Also take into consideration a compelling title for each video along with a thorough description. Although YouTube is a video platform, and emphasis is put on the visuals, the written content is crucial to creating the right first impression.
  4. Develop a content calendar to be consistent with posting on your business’ YouTube channel. Just like any other social media channel, a long silence in between posts won’t help with audience engagement and brand awareness. Plus, a calendar will keep you on track with collecting assets, scheduling production days, and editing content before the final cut should be delivered.  
  5. Use Analytics to know what is working and what is not. After Google, YouTube is the second largest search engine in the world. The platform allows for its users to access analytics about the reach and engagement of their videos. If your business is serious about using YouTube as a marketing platform, utilize the analytics to measure views over time, discover a breakdown of your sources of traffic and analyze the demographic of your viewers. There is a wide array of analytic specs available to understand how your videos are performing.
  6. Don’t worry about using annotations to engage your audience. This is referring to the pop-ups that appear while you are viewing a video as commentary or “Subscribe” links. As of May 2nd of this year, YouTube is getting rid of this featuring and focusing on “cards” and “end screens” to help engage your audience. Cards and End Screens will point viewers to other videos, playlists or channels on YouTube, call for subscriptions, promote your website, merchandise and crowdfunding campaigns, all of which will be compatible with mobile devices.  
  7. Consider paid ads on Youtube. You can promote your video with AdWords for Video in three ways: pre-roll ads before the videos that people watch, as a banner ad when you’re browsing the web, or as a promoted video when people search for similar video on YouTube. Keep in mind relevant keywords for your search, this might require prior research to understand what keywords are ranking for your industry and more specifically, your industry’s trends on YouTube.   

 

References:

https://techcrunch.com/2017/02/28/people-now-watch-1-billion-hours-of-youtube-per-day/?utm_content=buffer205bd&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

https://youtube.googleblog.com/2017/02/you-know-whats-cool-billion-hours.html

https://www.shopify.com/blog/12280057-7-ways-to-leverage-youtube-marketing-to-improve-sales

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://support.google.com/youtube/answer/7342737

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/youtube/how

 

Socialfix – New Jersey Woman-Owned Company Goes to WBENC ORLANDO 2016 CONFERENCE

By | Business, Marketing, Social Media, Video Production, WBENC | No Comments

Being a part of the roster of exhibitors at WBENC Orlando, FL this past June was a BLAST! The event was co-chaired by some major global brands including The Walt Disney Company (it was held in Orlando after all), Wells Fargo and the Pinnacle Group. The most rewarding aspect of our experience was having the privilege to attend the largest women business owners conference in the U.S. Having the rare opportunity to network, learn and share in such a rich environment of successful women entrepreneurs is something everyone should do at least once.

Read more below:

9 Things We Learned @ WBENC Orlando 2016

#9 – It’s Good To Get Out and “Sharpen the Saw”
The idea that sometimes you have to take a break from the “work” in order to sharpen your skills was a gratifying new lesson learned. A dull axe won’t cut a tree nearly as effectively as a sharp one. “Sharpen the Saw” means preserving and enhancing the greatest asset you have–YOUR CREATIVITY. It means having a balanced program that rewards the four areas of your life: the physical, social/emotional, mental, and spiritual. We work hard as a team, and at this event we had a chance to have a great time with new and old friends. We injected a little childhood magic into our lives at the Magic Kingdom, enjoyed many of the nearby restaurants and partook in other great attractions. Can’t wait to do it again in New Orleans and Las Vegas in 2017!

#8 – Get Social – Meeting Like Minded Influencers and Business Owners Makes all the Difference
“Some of the biggest leaps we’ve taken as an agency have come from being at industry events and being able to nurture the relationships that were formed over the years.” says Terry Tateossian. We pride ourselves on being an agency that’s “relationship-driven.” At the end of the day, it’s not just about building websites, producing videos or crafting marketing strategies, it’s about people who make things happen. It’s about people who become part of our daily landscape and who help us achieve incredible things. Whether they are clients, vendors, or even our internal colleagues – we start and end the day with gratitude for the people we work with.

#7 – Never Undersell Yourself – Even to Yourself
Don’t undersell yourself or allow yourself to believe larger companies aren’t looking for someone like you.  There is a growing trend in many Fortune 500’s to work with smaller vendors on a project basis.  Google Inc., for example, allows project managers to work with vendors who fit their needs regardless of size.

#6 – Don’t just sit There! Participate!
Make an effort to get the most of the experience of being at an event like this. Be a part of all the day and night time schedule of events.

#5 – Book Your Travel Reservations Early
Booking your hotel reservation early is key. The best hotels and accommodations fill up within weeks of the announcement of the next WBENC conference. If you want to make the right connections, booking a hotel close by will reduce any commuting time and give you access to the best restaurants and bars, where most networking happens. Plus, who doesn’t love a little extra time to freshen up between events.

#4 – Be Persistent and Memorable
Bring lots of business cards and share them without hesitation. Leave each person with more than a card, leave them with a great first impression.

#3 – Tailor Your Presentation to Your Audience
Know what your audience needs to know, why they have come to hear you and provide them with a mix of what they expected and add a bit of the secret sauce. They will thank you in ways that will keep on benefitting you and your company.

#2 – Set an Achievable Goals and Be Strategic In Advancing them
Know what you bring to the event and what you would like to take away from it. Then figure out the best way to deliver what you brought and how best to get what you need and want.

#1 – Follow Up, Follow Up, Follow Up.
The most important rule after any event centered around opportunity to meet and network with potential future businesses is to grow your relationships. That means staying in touch. Make the first contact post-event relevant. Jot down something the person said that will be a good ice breaker. Just had a baby, ask about the baby by name. Just lost a loved one – inquire how they might be doing. Just got promoted – ask how they are doing in their new position and how you might be of help in making it an even easier transition. Be thoughtful and thorough.

Sources:

Terry Tateossian Featured In The October 2015 Issue Of New Jersey Monthly Magazine

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NJ MONTHLY COVER OCT

Our very own Terry Tateossian recently received a featured piece in New Jersey Monthly Magazine. The article briefly covers what Socialfix has been doing to stand out amongst their competitors as well as what drives Socialfix to consistently create captivating videos and websites. Terry will be on the Advisory Board for the 2015 Top 25 Leading Women Entrepreneurs Ceremony. Which will take place on November 16th at the Liberty House in Jersey City.
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Socialfix Featured In The August 2015 Issue Of Social Life Magazine

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Socialfix recently received a fantastic feature in Social Life Magazine. The profile piece takes a brief look at Socialfix’s growth over the past 10 years as well as shines a light on whats next for Socialfix and the significance of staying on top of whats happening in the digital marketing industry. Take a closer look at the at the profile piece below.

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[WEBINAR] Facebook Marketing – Double Your Prospect List through Facebook Remarketing

By | Business, Marketing, Social Media, Webinars | No Comments

Find out how to clone your existing customers and prospects to create an abundance of opportunities through Facebook Remarketing during this ground-breaking webinar by Terry Tateossian & Ken Krysinski.

Webinar Agenda:

1. What is Facebook Marketing?
2. How do we start?
3. Build your list with Facebook
4. Facebook Retargeting
5. Examples
6. Q&A Session

Socialfix Featured in NJBiz’s Business Profiles

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Socialfix was recently featured in NJBiz’s 2015 Business Profiles. The recent issue takes an in-depth look at New Jersey based businesses that are currently generating a significant amount of attention. The article dives into how hard the Socialfix team pushes to deliver their impressive product. It is that drive for client satisfaction that has given Socialfix their reputation of being honest, dedicated and hard working.

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Socialfix Featured In The July 2015 Issue Of SmartCEO Magazine

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TERRYSMART2CEOINTERVIEW

Our very own Terry Tateossian was recently interviewed for New York’s SmartCEO Magazine. The interview touches on a few aspect’s as to what makes Socialfix special. As well as what Terry’s long term views on what the future holds for the digital medium. Socialfix will be sponsoring SmartCEO’s Skyline Awards on Thursday, August 20th. Check out Terry’s interview below.

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LWE Hamptons Retreat 2015

By | Branding, Entertainment, Industry News, leadership, Social Media | No Comments

Our very own  Terry Tateossian recently participated in an empowering 2-day retreat with over 20 successful women entrepreneurs from New Jersey and New York. The event was organized by Linda Wellbrock of Leading Women Entrepreneurs & Business Owners and sponsored by Morgan Stanley and HudsonMOD Magazine. The retreat was a great way to relax, discuss amongst peers and soak up some sun.

The first Hamptons adventure was designed to showcase businesses and unveil the benefits of other women-owned businesses from around the Greater New York area. The experiences offered through this retreat are based on the established principles of LWE: Innovation, Market Potential, Community Involvement and Advocacy for Women.

Check out some of the Trip Highlights:

We enjoyed several presentations including:

  • Manifesting Abundance in Your Life by Sangita Patel
  • Women of Influence by Lynn Boccio
  • Dinner was served at Tutto il Giorno, one of Donna Karan’s Hottest Hampton Eateries
  • Becoming a Business Energy Athlete  by Stephanie Solaris
  • Social Impact Investing Seminar at Wolffer Estate Winery
  • Morning Beach Yoga for the group

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[WEBINAR] Let’s Build the Ultimate Inbound Marketing Website – July 14 @ 11am EST

By | Digital Trends, Events, Industry News, Marketing, Social Media, Webinars | No Comments

REGISTER HERE:  Let’s Build the Ultimate Inbound Marketing Website
DATE: July 14
TIME: 11am EST

We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.

Webinar Agenda:

1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
5. Examples
6. Q&A Session
We look forward to seeing you July 14th!
Only 200 seats are available and we are running out fast.