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Category Archives: Security

Social Media Amplifies Sochi Conditions

By | Digital Trends, Entertainment, Security | No Comments

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Images and posts about the city of Sochi have caused concern for the Olympics

The Winter Olympics have only just begun and thanks to social media nearly every detail about it is available to the public. During the Olympics of past years spectators have only been exposed to whatever information was broadcast on television. They saw ceremonies and coverage of the sporting events, but little else. Now in the days of social media there is a much larger amount of information available. The conditions of the host city of Sochi have become a huge topic for this years games. According to Luke Villapaz of The International Business Times “many were greeted with unfinished hotel rooms, undrinkable tap water and even stray dogs waiting for them in the rooms. Unfortunately that was only the half of it. A look at the surrounding cityscape shows multiple pieces of infrastructure and buildings still under construction, including hotels, shopping centers and roads.”

Normally people outside of the city would never know about this since it probably would not have been broadcasted.  Now with social media it is extremely easy for an athlete or reporter to upload a photo or angry message and have it be seen by thousands. With so many people having easy access to the internet through their computers or phones it would be nearly impossible to prevent this kind of information from leaking out.  All of this information is instantly available and accessible to a huge audience.  It is also very easy to exaggerate things over the internet. One negative message from a popular athlete could create a storm of anger from their fans. A journalist who has one unpleasant experience could put a negative spin on everything he reports. “…if journalists aren’t well fed and well housed, if you lose their luggage or don’t give them places to file, they get cranky — and that affects the coverage.” (Kurtz).  Regardless of how much a source may decide to stretch the truth or what their original intentions were, thousands of people will see what they write and each one will make their own assumptions from it. The conditions in Sochi may not be as bad as some people say, but a bad image has already been put out in the public’s minds and that is what will stay with them.

5 Tips to Protect Your Passwords

By | Security | No Comments

Password security has never been more important than it is in the wake of the massive breaches at Target and Neiman Marcus. While those incidents may not have involved passwords, they serve as reminders that we must be more cautious. Take this opportunity to review the password security of your business website, email accounts and social media accounts.

As often as people are warned to change their passwords, to not use the same passwords for multiple accounts and services, and to use long, complicated passwords; too many are still taking chances.

It is one thing to risk your personal reputation when someone spams your friends on Facebook using your personal account, but what if they use your business Facebook page? Will your business followers be as quick to forgive as your friends and family?

It isn’t just that someone might say something on your Facebook page that is offensive, or tweet half naked pictures of themselves on your Twitter feed. People will get over being offended when they realize what happened. What they won’t get over so quickly is the loss of trust. How can they trust a business that is not able to manage their own password security? That feeling will linger and your brand will suffer for it.

The following are some tips for setting a secure password:

Don’t use the same password for multiple accounts. This should be an obvious tip and as often as we see it suggested, there are still people who use the same password for their email, website, bank account access and social media accounts.

Don’t use obvious easy passwords like 123456, asdfasdf or the word ‘password.’ You also should not use publicly available information like your phone number, birthday, childrens’ names or your street address. Google suggests you come up with a phrase about each account and use the first letters of each word, adding numbers and symbols where appropriate. Your email phrase might be, “I love to get email from Cassie and Tim.” Your password from that might be, “Il2gefC&T”. This password has upper and lower case letters, a number and a symbol. To increase the security make the phrase a little longer and add more numbers and symbols.
If you must write your passwords down, keep them hidden. Don’t carry passwords around in your wallet or keep them on a note taped to your computer screen.
Set password recovery options with each account. If you forget your password some sites will simply email you a link that allows you to login. Others will require that you answer preset security questions. You can add an extra layer of security by spelling the answer to your security question in a special way. For example, if the answer to your question is the city name Cincinnati, you might spell it [email protected] The key here is to remember your special spelling so you don’t lose access to your own account.

Some sites request a cell phone number and permission to text a verification code to you. This method is commonly called two-step verification. If your account is accessed by an unrecognized computer or device, you will receive a text with a verification code. If you are the person trying to access your accounts, then all you have to do is enter the verification code after receiving it by text. If someone else has attempted to access your accounts and they do not have the verification code, they will be locked out.

Security issues will continue to be a problem – from simple pranksters trying to make a mess of your social media accounts to hackers going after your financial information, or worse – your customers’ financial information. Take steps now to save your brand, your reputation, and your finances by protecting passwords.