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Category Archives: Mobile

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Are you ready? It’s time to get Responsive.

By | Industry News, Marketing, Mobile | No Comments

Although we have speculated for a while that Google’s algorithm has been creeping towards mobile friendly websites, they finally made it official according to the Google Webmaster website.   As of April 21, 2015, Google will be giving an increased amount of weight to mobile responsive websites as trends continue to move towards increased mobile and tablet usage.  As expected, they did not state how much weight would be given to responsiveness, but we consider it a lucky break that they are actually giving us a head start this time around.

So here is the good and bad about the algorithm change:

BAD NEWS

If you have a website that is not currently mobile responsive and you are ranking well for your key business keywords, you may want to seriously consider creating a mobile version of your site.  While the impact of this change may not be immediate, the impact of all past targeted algorithm changes have not favored businesses that do not comply.

If your website is currently mobile responsive and you are ranking well, there is still a chance that the new algorithm will shake-up search results even if you are in compliance.  Usually when Google rolls out a major change, there are other smaller changes being worked in that may also affect your rankings.  In a case where you lose key positions, do not panic immediately.  Loss of rankings can happen from time to time when Google tests outcomes and tweaks algorithms.  If you lose rankings for more than a few weeks or months, you should probably start looking for contributing factors like site and page authority, site content quality and responsive version quality, then judge them against the sites that have replaced you in rank.

GOOD NEWS

If you have a mobile responsive website, you may experience a boost in your rankings depending on whether or not the sites ranking above you are mobile responsive or not.

If you are not ranking and do not have a mobile responsive site, this is a great opportunity to get in the SEO hunt.  Our bet is that many of your competitors will be waiting this out if they are even aware of the new algorithms to see how the search results will be affected.  Taking timely action to be an early mover with a responsive site will give you the maximum chance of making moves up the leaderboard.

To get more information on responsive websites, a website review or analysis, or even a complete overhaul of your web presence, give us a call – 888-434-1411.  We would love to chat!

Is Mobile SEO Taking Over

By | Digital Trends, Mobile, Uncategorized | No Comments

How to respond to the new surge of mobile searching

Google has recently stated that by the end of the year, the amount of searches made on mobile devices will exceed those made on desktop computers. (Fishkin).  With this knowledge some business may be eager to try and enhance their mobile experience or be fearful if they have none at all. Before making any drastic changes these businesses should know that even though mobile searches are greatly increasing it does not mean the end of desktop searching.

One of the reasons that mobile searches are suddenly becoming much more popular is because new up and coming areas of the world are starting out mobile. All of these new users are coming into the market and instead of starting with desktops like many other areas did, they are immediately going to mobile devices. Another large group going straight to mobile devices are the younger generations. The great rise in mobile searches is coming from emerging groups and is not taking away from those who use desktop searching. If a businesses target audience is not in any these groups then they should not worry too much about this news from Google. However if a business does wish to improve its mobile SEO, MOZ.com has a few tips to help them.

“You want visitors who come via these channels, who come via mobile search, in particular, to want to come back later, and that means providing an experience, providing a brand experience, providing a message that’s really clear about what your company, product, information can offer them and why they should return in the future, why they should like you and trust you, why you’re a good site for them to check out in the future when they might have more of those transactional things, because chances are they’re not going to do them on that first mobile experience.” (Fishkin).

When a user first visits a mobile site they don’t actually make any purchases or do anything too in-depth. They get a feel for the site and its features and if they like what they experience they will return and go deeper. A mobile site that is fast, responsive, and provides a pleasant experience for the user, will give it a higher rating with Google. A common mistake that  sites make is forcing users to download apps or use overlays to advertise. Both of these things can be extremely obnoxious to viewers and will negatively impact their experience. The best thing a site can do for its SEO is make sure it provides its viewers with the best experience possible.

3 Steps to a Quick Marketing Makeover

By | Digital Trends, Marketing, Mobile, Social Media | No Comments

Earthy background and design element depicting the word "think o
If you are in charge of your company’s marketing strategy, you know the number of channels you need to keep track of is completely out of control! From website analytics to social media ROI, PPC conversion rates to keyword optimization to content development and display advertising – the spinning world of internet marketing never sleeps.

However, there are a few cornerstone factors which can refresh and awaken your tired eyes and keep your competition on their toes.

1.  Email Marketing + Facebook Retargeting = Brand Visibility
Email is still one of the most powerful tools in your marketing arsenal when used correctly. Segmenting your email lists into different silos to separate repeat customers, abandoned shopping carts customers, social media leads, geo-targeting and other prospect categories, will help you deliver highly customized and targeted messages that speak directly to that prospect. In addition, Facebook now allows you to re-target your existing email lead lists and deliver highly personalized content through Power Editor. By creating custom audiences, you can grow awareness and engage your prospects in a brand new way. Just make sure your messages are fun, align with your brand and deliver valuable content.

2.  Mobile Strategy + Social Media = Customer Retention
If you set the stage with a professionally designed and responsive website which is capable of delivering your message on mobile devices and then pair it with a smart social media outreach program, you will see better customer engagement and retention.  In the long-run, your target audience will recognize you as an industry thought leader, be aware of your solutions and this will ultimately convert into more sales.

3.  Social Sales + Your Bottom Line = Best Sales Year EVER!
If you are in sales today, (and let’s face it,  no matter what your title, if you own a business, you are in sales) you need to be comfortable using  the phone, email and voicemail. In addition, you need to  have a strong social presence, social klout and thought leadership. Using social media to your advantage to generate new leads, nurture your relationships and ultimately close more deals is one of the best ways to grow your bottom line.

So let’s face it, social media is a relatively a new game for brands. Just to give you an idea — there are 2.5 billion photos uploaded to Facebook every month, 200 billion spam emails sent per day, 1 billion YouTube videos uploaded per day and the average person watches 182 online videos per month! So although it may feel as though social media marketing has been around for a while, we are only beginning to scratch the surface.  New technology and features will enhance existing channels and give you the ability to get creative with your marketing.

So go forth and be fearless fellow business owners!

To find out more about these 3 strategies, please email me at ken [at] socialfix.com or follow us @socialfixMedia