In a recent article published in The Wall Street Journal Facebook made, yet another, quarter of massive advertising revenue growth in terms of its mobile ad business.
It was reported that revenue for the fourth quarter was $8.81 billion, up from 53% a year ago. And mobile accounted for 84% of advertising revenue.
Here is what marketers should keep in mind from the earnings report:
1. Hands down, Facebook’s audience is huge. The company said that 1.23 billion people used its services at lease once a day during December.
2. Video ads are working. More premium video ad opportunities for marketers are rising up on Facebook, as the platform shifts its focus to video. The company is testing new mid-roll advertising products.
3. Facebook TV is the future. Facebook is looking to implement a video tab into the social network, exclusively for professionally produced episodic content. Facebook will also be creating an app for TV set-top boxes to distribute content to users TVs, with plans down the road for advertising revenue to help fund the creators.
4. Mobile is hot. Facebook has proven that it has figured out, once what was a conundrum for most marketers– mobile advertising. The company reported that 84% of its ad revenue came from mobile during the fourth quarter, up from 80% in the fourth quarter of 2015.
5. Measurement capabilities are improving. Facebook will be ensuring that marketers understand what sort of returns they are getting for advertising on the platform. Facebook will continually be improving its measurement capabilities and consulting with more third party measurement companies going forward.
At Socialfix, we are always pointed towards the future to be on the forefront of both digital and social developments. And now, quite literally, we are looking into the future with the arrival of new Virtual Reality Headgear equipment and gaming software. When you wear VR headgear it’s as if you are actually being transported into another world.
As brand builders, we are always thinking of creative ways to immerse customers into the brands that we create. We aim to completely submerge customers in the story of a brand to create a lasting impression. Virtual reality and branding go hand in hand in the context of digital marketing.
Virtual Reality marketing campaigns have slowly been emerging alongside some very prominent brands. VR has been used to reinvigorate customers and the way they interact with products. Ikea, for example, took a showcase and recreated it in a virtual reality app that exposed customers to a fully-equipped, and interactive virtual kitchen. Users can open drawers, change the color scheme and walk around the room without stepping foot in a showroom. Similarly, Northface used the technology to send their shoppers into a simulated weather environment for shoppers to test out their new gear within seconds of trying it on.
Ultimately, Virtual Reality is adding a new depth into the mechanics of digital marketing that is more tangible than its predecessors. With emerging technologies, the way that we communicate, tell stories and sell products will consequently change. VR is providing us with a new way to meet a brand’s objective and redefine the way that customers engage and revisit your products or services in the long term.
Being a part of the roster of exhibitors at WBENC Orlando, FL this past June was a BLAST! The event was co-chaired by some major global brands including The Walt Disney Company (it was held in Orlando after all), Wells Fargo and the Pinnacle Group. The most rewarding aspect of our experience was having the privilege to attend the largest women business owners conference in the U.S. Having the rare opportunity to network, learn and share in such a rich environment of successful women entrepreneurs is something everyone should do at least once.
Read more below:
9 Things We Learned @ WBENC Orlando 2016
#9 – It’s Good To Get Out and “Sharpen the Saw”
The idea that sometimes you have to take a break from the “work” in order to sharpen your skills was a gratifying new lesson learned. A dull axe won’t cut a tree nearly as effectively as a sharp one. “Sharpen the Saw” means preserving and enhancing the greatest asset you have–YOUR CREATIVITY. It means having a balanced program that rewards the four areas of your life: the physical, social/emotional, mental, and spiritual. We work hard as a team, and at this event we had a chance to have a great time with new and old friends. We injected a little childhood magic into our lives at the Magic Kingdom, enjoyed many of the nearby restaurants and partook in other great attractions. Can’t wait to do it again in New Orleans and Las Vegas in 2017!
#8 – Get Social – Meeting Like Minded Influencers and Business Owners Makes all the Difference
“Some of the biggest leaps we’ve taken as an agency have come from being at industry events and being able to nurture the relationships that were formed over the years.” says Terry Tateossian. We pride ourselves on being an agency that’s “relationship-driven.” At the end of the day, it’s not just about building websites, producing videos or crafting marketing strategies, it’s about people who make things happen. It’s about people who become part of our daily landscape and who help us achieve incredible things. Whether they are clients, vendors, or even our internal colleagues – we start and end the day with gratitude for the people we work with.
#7 – Never Undersell Yourself – Even to Yourself
Don’t undersell yourself or allow yourself to believe larger companies aren’t looking for someone like you. There is a growing trend in many Fortune 500’s to work with smaller vendors on a project basis. Google Inc., for example, allows project managers to work with vendors who fit their needs regardless of size.
#6 – Don’t just sit There! Participate!
Make an effort to get the most of the experience of being at an event like this. Be a part of all the day and night time schedule of events.
#5 – Book Your Travel Reservations Early
Booking your hotel reservation early is key. The best hotels and accommodations fill up within weeks of the announcement of the next WBENC conference. If you want to make the right connections, booking a hotel close by will reduce any commuting time and give you access to the best restaurants and bars, where most networking happens. Plus, who doesn’t love a little extra time to freshen up between events.
#4 – Be Persistent and Memorable
Bring lots of business cards and share them without hesitation. Leave each person with more than a card, leave them with a great first impression.
#3 – Tailor Your Presentation to Your Audience
Know what your audience needs to know, why they have come to hear you and provide them with a mix of what they expected and add a bit of the secret sauce. They will thank you in ways that will keep on benefitting you and your company.
#2 – Set an Achievable Goals and Be Strategic In Advancing them
Know what you bring to the event and what you would like to take away from it. Then figure out the best way to deliver what you brought and how best to get what you need and want.
#1 – Follow Up, Follow Up, Follow Up.
The most important rule after any event centered around opportunity to meet and network with potential future businesses is to grow your relationships. That means staying in touch. Make the first contact post-event relevant. Jot down something the person said that will be a good ice breaker. Just had a baby, ask about the baby by name. Just lost a loved one – inquire how they might be doing. Just got promoted – ask how they are doing in their new position and how you might be of help in making it an even easier transition. Be thoughtful and thorough.
2015 was an incredible year for SocialFix Media. We made some serious moves, taking on more clients than ever within industries that are making a positive impact on our world. We feel so thankful for having such a great 2015 and here’s to crushing 2016!
Our very own Terry Tateossian recently received a featured piece in New Jersey Monthly Magazine. The article briefly covers what Socialfix has been doing to stand out amongst their competitors as well as what drives Socialfix to consistently create captivating videos and websites. Terry will be on the Advisory Board for the 2015 Top 25 Leading Women Entrepreneurs Ceremony. Which will take place on November 16th at the Liberty House in Jersey City.
Find out how to clone your existing customers and prospects to create an abundance of opportunities through Facebook Remarketing during this ground-breaking webinar by Terry Tateossian & Ken Krysinski.
1. What is Facebook Marketing?
2. How do we start?
3. Build your list with Facebook
4. Facebook Retargeting
6. Q&A Session
We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.
1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
6. Q&A Session
We are extremely proud and honored to be a sponsor of the PinkTie.org Annual Fundraising event. Thank you to everyone who attended and donated their time, resources and effort.
PinkTie.org and PinkTie 1000’s core mission is to benefit local organizations, nationwide, in the communities that we serve, which are predominately volunteer, with zero-to-minimal overhead costs and administrative fees. This allows us to make the most direct impact in the community. Our vision is to find creative ways to bring our vast real estate network together, in support of education and research to find a cure for causes including (but not limited to): breast cancer, autism, traumatic brain injury, and more.
In addition to standard fundraising events, PinkTie.org uses the men’s fashion accessory to attract funds for charitable organizations, with sports celebrity-autographed neckties
Through strategic partnerships, sponsorships, ticket sales, as well as silent and live auctions, we aim to make an impact in our community. With your support, we are certain we can make great strides.
Check out the promotional event video we created for this awesome cause!
While content is King in social media, audience engagement is certainly its Queen. Our social media campaigns are formulated to balance 4 key ingredients we believe are crucial for any product or service based business. Here are some action points we want to attack in each calendar month:
Inform – A first goal of any balanced social program is to provide “valuable” information of all things related to your field.
Build – It doesn’t matter how informative you are if nobody is listening, so building a base of fans is an absolute necessity in every month’s programming. Of course you also want to create your fan base with people who are in or around your target audience.
Involve – Whether it’s through public service announcements or philanthropic initiatives, the importance of softening your business image in social cannot be stressed enough.
Engage – When you have built a good base of loyal and loving fans, it is finally time to make the experience interactive. Discount offers are great, but you want to go even further by having contests and giveaways – things that take the experience beyond the first level fans to include their friends and so on. Basically, it’s not about you, it’s about them.
Although we have speculated for a while that Google’s algorithm has been creeping towards mobile friendly websites, they finally made it official according to the Google Webmaster website. As of April 21, 2015, Google will be giving an increased amount of weight to mobile responsive websites as trends continue to move towards increased mobile and tablet usage. As expected, they did not state how much weight would be given to responsiveness, but we consider it a lucky break that they are actually giving us a head start this time around.
So here is the good and bad about the algorithm change:
If you have a website that is not currently mobile responsive and you are ranking well for your key business keywords, you may want to seriously consider creating a mobile version of your site. While the impact of this change may not be immediate, the impact of all past targeted algorithm changes have not favored businesses that do not comply.
If your website is currently mobile responsive and you are ranking well, there is still a chance that the new algorithm will shake-up search results even if you are in compliance. Usually when Google rolls out a major change, there are other smaller changes being worked in that may also affect your rankings. In a case where you lose key positions, do not panic immediately. Loss of rankings can happen from time to time when Google tests outcomes and tweaks algorithms. If you lose rankings for more than a few weeks or months, you should probably start looking for contributing factors like site and page authority, site content quality and responsive version quality, then judge them against the sites that have replaced you in rank.
If you have a mobile responsive website, you may experience a boost in your rankings depending on whether or not the sites ranking above you are mobile responsive or not.
If you are not ranking and do not have a mobile responsive site, this is a great opportunity to get in the SEO hunt. Our bet is that many of your competitors will be waiting this out if they are even aware of the new algorithms to see how the search results will be affected. Taking timely action to be an early mover with a responsive site will give you the maximum chance of making moves up the leaderboard.
To get more information on responsive websites, a website review or analysis, or even a complete overhaul of your web presence, give us a call – 888-434-1411. We would love to chat!