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Category Archives: Industry News

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Socialfix Acknowledged as Having Outstanding Company Culture by Smart CEO Magazine

By | Events, Industry News, leadership, Socialfix News | No Comments

The Socialfix team is proud to be honored for having a company culture worth noting. If there is one thing Socialfix Media values, it’s the employees that make it all possible! Our founding partners Terry Tateossian and Ken Krysinski know how to make everyone feel welcome and like they are “rockstars”. From holiday parties to intern farewells, we are proud to be recognized for being what keeps us together, an inviting environment where everyone is treated as family!

Learn more about the award below!

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Socialfix Featured In The August 2015 Issue Of Social Life Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Socialfix recently received a fantastic feature in Social Life Magazine. The profile piece takes a brief look at Socialfix’s growth over the past 10 years as well as shines a light on whats next for Socialfix and the significance of staying on top of whats happening in the digital marketing industry. Take a closer look at the at the profile piece below.

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Socialfix Featured in NJBiz’s Business Profiles

By | Branding, Business, Industry News, leadership, Social Media, Socialfix News | No Comments

 

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Socialfix was recently featured in NJBiz’s 2015 Business Profiles. The recent issue takes an in-depth look at New Jersey based businesses that are currently generating a significant amount of attention. The article dives into how hard the Socialfix team pushes to deliver their impressive product. It is that drive for client satisfaction that has given Socialfix their reputation of being honest, dedicated and hard working.

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Socialfix Featured In The July 2015 Issue Of SmartCEO Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Our very own Terry Tateossian was recently interviewed for New York’s SmartCEO Magazine. The interview touches on a few aspect’s as to what makes Socialfix special. As well as what Terry’s long term views on what the future holds for the digital medium. Socialfix will be sponsoring SmartCEO’s Skyline Awards on Thursday, August 20th. Check out Terry’s interview below.

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LWE Hamptons Retreat 2015

By | Branding, Entertainment, Industry News, leadership, Social Media | No Comments

Our very own  Terry Tateossian recently participated in an empowering 2-day retreat with over 20 successful women entrepreneurs from New Jersey and New York. The event was organized by Linda Wellbrock of Leading Women Entrepreneurs & Business Owners and sponsored by Morgan Stanley and HudsonMOD Magazine. The retreat was a great way to relax, discuss amongst peers and soak up some sun.

The first Hamptons adventure was designed to showcase businesses and unveil the benefits of other women-owned businesses from around the Greater New York area. The experiences offered through this retreat are based on the established principles of LWE: Innovation, Market Potential, Community Involvement and Advocacy for Women.

Check out some of the Trip Highlights:

We enjoyed several presentations including:

  • Manifesting Abundance in Your Life by Sangita Patel
  • Women of Influence by Lynn Boccio
  • Dinner was served at Tutto il Giorno, one of Donna Karan’s Hottest Hampton Eateries
  • Becoming a Business Energy Athlete  by Stephanie Solaris
  • Social Impact Investing Seminar at Wolffer Estate Winery
  • Morning Beach Yoga for the group

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[WEBINAR] Let’s Build the Ultimate Inbound Marketing Website – July 14 @ 11am EST

By | Digital Trends, Events, Industry News, Marketing, Social Media, Webinars | No Comments

REGISTER HERE:  Let’s Build the Ultimate Inbound Marketing Website
DATE: July 14
TIME: 11am EST

We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.

Webinar Agenda:

1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
5. Examples
6. Q&A Session
We look forward to seeing you July 14th!
Only 200 seats are available and we are running out fast.
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What Your Business Can Learn from the NBA’s “Tanking” Teams

By | Business, Entertainment, Events, Industry News | No Comments

As both a Knicks fan and a sports fan in general, I never like to see my favorite teams lose.  However, in the case of the NBA, where tanking is a regular practice for teams vying for top draft picks, we are forced to rationalize the long term gains for such practices. While I watched the clock wind down on what was ultimately to become the Knicks’ 22 point loss to the Detroit Pistons in the season finale in one of the worst seasons of Knick basketball in their history, I thought of reasons why maybe this loss wasn’t so bad.

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I replaced my fan hat (well after I took this pic with former NBA All-Star Vin Baker) with my strategy hat and quickly saw what the Knicks and their counterparts could teach all of us about our businesses.

Sports teams often go through what they call “rebuilding years”, a time when they have realized they do not have the talent or experience on the team to truly compete for championships. When teams realize that talent is a bigger issue, they are forced to accept that will not be unable to compete and will have to make some important decisions about the future.  Some will choose to fight it out, weighed down by mediocrity, convinced they are a few key players away from becoming a championship caliber team, while others who have a longer hill to climb will have to conduct a complete reassessment of their teams’ talent and potential, and begin the process of retooling and rebuilding.

By nature, most business owners tend to be both competitive and well, fans of their own companies. We like to win all of the time, and we are never willing to concede to a down season.  We often see the lack of forward progress as failure, when rather, it should be taken as a reminder to step back and analyze our competitive environment. When we allow ourselves the chance to look at our businesses objectively, we have the ability to determine whether we are only a few key changes away from our next leap forward or if we need a more significant restructure. Some changes we may need to make may be to key personnel, marketing and sales tactics, operational and production processes or all of the above.

When you find yourself in a position of stagnation, try taking your fan hat off and look at your business more objectively.  Sometimes tanking for a little while and reassessing your team, talent and operations can lead to much bigger gains on the rebound.

Have you ever “tanked” in your company?

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Are you ready? It’s time to get Responsive.

By | Industry News, Marketing, Mobile | No Comments

Although we have speculated for a while that Google’s algorithm has been creeping towards mobile friendly websites, they finally made it official according to the Google Webmaster website.   As of April 21, 2015, Google will be giving an increased amount of weight to mobile responsive websites as trends continue to move towards increased mobile and tablet usage.  As expected, they did not state how much weight would be given to responsiveness, but we consider it a lucky break that they are actually giving us a head start this time around.

So here is the good and bad about the algorithm change:

BAD NEWS

If you have a website that is not currently mobile responsive and you are ranking well for your key business keywords, you may want to seriously consider creating a mobile version of your site.  While the impact of this change may not be immediate, the impact of all past targeted algorithm changes have not favored businesses that do not comply.

If your website is currently mobile responsive and you are ranking well, there is still a chance that the new algorithm will shake-up search results even if you are in compliance.  Usually when Google rolls out a major change, there are other smaller changes being worked in that may also affect your rankings.  In a case where you lose key positions, do not panic immediately.  Loss of rankings can happen from time to time when Google tests outcomes and tweaks algorithms.  If you lose rankings for more than a few weeks or months, you should probably start looking for contributing factors like site and page authority, site content quality and responsive version quality, then judge them against the sites that have replaced you in rank.

GOOD NEWS

If you have a mobile responsive website, you may experience a boost in your rankings depending on whether or not the sites ranking above you are mobile responsive or not.

If you are not ranking and do not have a mobile responsive site, this is a great opportunity to get in the SEO hunt.  Our bet is that many of your competitors will be waiting this out if they are even aware of the new algorithms to see how the search results will be affected.  Taking timely action to be an early mover with a responsive site will give you the maximum chance of making moves up the leaderboard.

To get more information on responsive websites, a website review or analysis, or even a complete overhaul of your web presence, give us a call – 888-434-1411.  We would love to chat!