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Category Archives: Industry News

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Don’t Change the Channel: YouTube Marketing Just Got Really Important

By | Digital Trends, Entertainment, Industry News, Social Media, Video Production | No Comments


Have you ever gotten lost binge watching hours of YouTube videos? Well, you aren’t alone. According to YouTube, viewers are reportedly watching a total sum of one billion hours of YouTube clips per day.

That is a significant amount of time that consumers are spending on YouTube. So in terms of marketing, one might consider how to leverage your strategic marketing plans to take advantage of this premier digital platform.

Reach your clients where they already are. Right now, video marketing is more popular than ever and since consumers are spending a record high amount of time on YouTube, this is an opportunity to leverage your video content where consumers will be most likely to digest it.

Whether your business is completely new to YouTube, or it is looking to maximize existing video campaigns, we have the tips & tricks to perfect your video marketing strategy and get the most out of using YouTube to market your business.

  1. Focus on engagement, not views. YouTube reported that focusing on video engagement is more effective when measuring results. On the platform, videos under 2 minutes in length get almost 50% of all views. In terms of YouTube Ads, videos that are watched entirely will be given more visibility than videos that are abandoned early.
  2. Style of videos can vary from company spotlight,  client testimonials, product tutorials or quirky company culture clips. Don’t be afraid to diversify content, but remember to  keep the videos short and to the point. Don’t push out content that lags in its message, because viewers have the ability to click away instantly.  
  3. If your business is serious about video marketing, set up a dedicated branded channel for your business. During set up, pay attention to the details of your channel. Be sure to incorporate the company’s logo and a short yet intriguing description to assist viewers. Organize videos into playlists to motivate viewers to stream more content based on preference. Also take into consideration a compelling title for each video along with a thorough description. Although YouTube is a video platform, and emphasis is put on the visuals, the written content is crucial to creating the right first impression.
  4. Develop a content calendar to be consistent with posting on your business’ YouTube channel. Just like any other social media channel, a long silence in between posts won’t help with audience engagement and brand awareness. Plus, a calendar will keep you on track with collecting assets, scheduling production days, and editing content before the final cut should be delivered.  
  5. Use Analytics to know what is working and what is not. After Google, YouTube is the second largest search engine in the world. The platform allows for its users to access analytics about the reach and engagement of their videos. If your business is serious about using YouTube as a marketing platform, utilize the analytics to measure views over time, discover a breakdown of your sources of traffic and analyze the demographic of your viewers. There is a wide array of analytic specs available to understand how your videos are performing.
  6. Don’t worry about using annotations to engage your audience. This is referring to the pop-ups that appear while you are viewing a video as commentary or “Subscribe” links. As of May 2nd of this year, YouTube is getting rid of this featuring and focusing on “cards” and “end screens” to help engage your audience. Cards and End Screens will point viewers to other videos, playlists or channels on YouTube, call for subscriptions, promote your website, merchandise and crowdfunding campaigns, all of which will be compatible with mobile devices.  
  7. Consider paid ads on Youtube. You can promote your video with AdWords for Video in three ways: pre-roll ads before the videos that people watch, as a banner ad when you’re browsing the web, or as a promoted video when people search for similar video on YouTube. Keep in mind relevant keywords for your search, this might require prior research to understand what keywords are ranking for your industry and more specifically, your industry’s trends on YouTube.   

 

References:

https://techcrunch.com/2017/02/28/people-now-watch-1-billion-hours-of-youtube-per-day/?utm_content=buffer205bd&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

https://youtube.googleblog.com/2017/02/you-know-whats-cool-billion-hours.html

https://www.shopify.com/blog/12280057-7-ways-to-leverage-youtube-marketing-to-improve-sales

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://support.google.com/youtube/answer/7342737

https://www.shopify.com/blog/6763696-youtube-analytics-10-ways-to-track-video-performance

https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/youtube/how

 

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Socialfix Acknowledged as Having Outstanding Company Culture by Smart CEO Magazine

By | Events, Industry News, leadership, Socialfix News | No Comments

The Socialfix team is proud to be honored for having a company culture worth noting. If there is one thing Socialfix Media values, it’s the employees that make it all possible! Our founding partners Terry Tateossian and Ken Krysinski know how to make everyone feel welcome and like they are “rockstars”. From holiday parties to intern farewells, we are proud to be recognized for being what keeps us together, an inviting environment where everyone is treated as family!

Learn more about the award below!

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Socialfix Featured In The August 2015 Issue Of Social Life Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Socialfix recently received a fantastic feature in Social Life Magazine. The profile piece takes a brief look at Socialfix’s growth over the past 10 years as well as shines a light on whats next for Socialfix and the significance of staying on top of whats happening in the digital marketing industry. Take a closer look at the at the profile piece below.

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Socialfix Featured in NJBiz’s Business Profiles

By | Branding, Business, Industry News, leadership, Social Media, Socialfix News | No Comments

 

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Socialfix was recently featured in NJBiz’s 2015 Business Profiles. The recent issue takes an in-depth look at New Jersey based businesses that are currently generating a significant amount of attention. The article dives into how hard the Socialfix team pushes to deliver their impressive product. It is that drive for client satisfaction that has given Socialfix their reputation of being honest, dedicated and hard working.

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Socialfix Featured In The July 2015 Issue Of SmartCEO Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Our very own Terry Tateossian was recently interviewed for New York’s SmartCEO Magazine. The interview touches on a few aspect’s as to what makes Socialfix special. As well as what Terry’s long term views on what the future holds for the digital medium. Socialfix will be sponsoring SmartCEO’s Skyline Awards on Thursday, August 20th. Check out Terry’s interview below.

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LWE Hamptons Retreat 2015

By | Branding, Entertainment, Industry News, leadership, Social Media | No Comments

Our very own  Terry Tateossian recently participated in an empowering 2-day retreat with over 20 successful women entrepreneurs from New Jersey and New York. The event was organized by Linda Wellbrock of Leading Women Entrepreneurs & Business Owners and sponsored by Morgan Stanley and HudsonMOD Magazine. The retreat was a great way to relax, discuss amongst peers and soak up some sun.

The first Hamptons adventure was designed to showcase businesses and unveil the benefits of other women-owned businesses from around the Greater New York area. The experiences offered through this retreat are based on the established principles of LWE: Innovation, Market Potential, Community Involvement and Advocacy for Women.

Check out some of the Trip Highlights:

We enjoyed several presentations including:

  • Manifesting Abundance in Your Life by Sangita Patel
  • Women of Influence by Lynn Boccio
  • Dinner was served at Tutto il Giorno, one of Donna Karan’s Hottest Hampton Eateries
  • Becoming a Business Energy Athlete  by Stephanie Solaris
  • Social Impact Investing Seminar at Wolffer Estate Winery
  • Morning Beach Yoga for the group

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[WEBINAR] Let’s Build the Ultimate Inbound Marketing Website – July 14 @ 11am EST

By | Digital Trends, Events, Industry News, Marketing, Social Media, Webinars | No Comments

REGISTER HERE:  Let’s Build the Ultimate Inbound Marketing Website
DATE: July 14
TIME: 11am EST

We invite you to join us for a free webinar to learn how to optimize your website for Search Engines, Lead Generation and Optimal Conversions in this 1-hour interactive webinar presentation by Socialfix Media Partners Terry Tateossian and Ken Krysinski.

Webinar Agenda:

1. What is Inbound Marketing
2. Why Inbound Marketing
3. Core Methodology
4. How Does it Affect my Website?
5. Examples
6. Q&A Session
We look forward to seeing you July 14th!
Only 200 seats are available and we are running out fast.
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What Your Business Can Learn from the NBA’s “Tanking” Teams

By | Business, Entertainment, Events, Industry News | No Comments

As both a Knicks fan and a sports fan in general, I never like to see my favorite teams lose.  However, in the case of the NBA, where tanking is a regular practice for teams vying for top draft picks, we are forced to rationalize the long term gains for such practices. While I watched the clock wind down on what was ultimately to become the Knicks’ 22 point loss to the Detroit Pistons in the season finale in one of the worst seasons of Knick basketball in their history, I thought of reasons why maybe this loss wasn’t so bad.

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I replaced my fan hat (well after I took this pic with former NBA All-Star Vin Baker) with my strategy hat and quickly saw what the Knicks and their counterparts could teach all of us about our businesses.

Sports teams often go through what they call “rebuilding years”, a time when they have realized they do not have the talent or experience on the team to truly compete for championships. When teams realize that talent is a bigger issue, they are forced to accept that will not be unable to compete and will have to make some important decisions about the future.  Some will choose to fight it out, weighed down by mediocrity, convinced they are a few key players away from becoming a championship caliber team, while others who have a longer hill to climb will have to conduct a complete reassessment of their teams’ talent and potential, and begin the process of retooling and rebuilding.

By nature, most business owners tend to be both competitive and well, fans of their own companies. We like to win all of the time, and we are never willing to concede to a down season.  We often see the lack of forward progress as failure, when rather, it should be taken as a reminder to step back and analyze our competitive environment. When we allow ourselves the chance to look at our businesses objectively, we have the ability to determine whether we are only a few key changes away from our next leap forward or if we need a more significant restructure. Some changes we may need to make may be to key personnel, marketing and sales tactics, operational and production processes or all of the above.

When you find yourself in a position of stagnation, try taking your fan hat off and look at your business more objectively.  Sometimes tanking for a little while and reassessing your team, talent and operations can lead to much bigger gains on the rebound.

Have you ever “tanked” in your company?