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Virtual Reality, The New Frontier for Digital Marketing

By | Digital Trends, Entertainment, Marketing, Video Production | No Comments

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At Socialfix, we are always pointed towards the future to be on the forefront of both digital and social developments. And now, quite literally, we are looking into the future with the arrival of new Virtual Reality Headgear equipment and gaming software. When you wear VR headgear it’s as if you are actually being transported into another world.

As brand builders, we are always thinking of creative ways to immerse customers into the brands that we create. We aim to completely submerge customers in the story of a brand to create a lasting impression. Virtual reality and branding go hand in hand in the context of digital marketing.

Virtual Reality marketing campaigns have slowly been emerging alongside some very prominent brands.  VR has been used to reinvigorate customers and the way they interact with products. Ikea, for example, took a showcase and recreated it in a virtual reality app that exposed customers to a fully-equipped, and interactive virtual kitchen. Users can open drawers, change the color scheme and walk around the room without stepping foot in a showroom. Similarly, Northface used the technology to send their shoppers into a simulated weather environment for shoppers to test out their new gear within seconds of trying it on.

Ultimately, Virtual Reality is adding a new depth into the mechanics of digital marketing that is more tangible than its predecessors. With emerging technologies, the way that we communicate, tell stories and sell products will consequently change. VR is providing us with a new way to meet a brand’s objective and redefine the way that customers engage and revisit your products or services in the long term.

Kathleen McFadden
Client Development Coordinator

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Socialfix Featured In The August 2015 Issue Of Social Life Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Socialfix recently received a fantastic feature in Social Life Magazine. The profile piece takes a brief look at Socialfix’s growth over the past 10 years as well as shines a light on whats next for Socialfix and the significance of staying on top of whats happening in the digital marketing industry. Take a closer look at the at the profile piece below.

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Socialfix Featured In The July 2015 Issue Of SmartCEO Magazine

By | Branding, Entertainment, Industry News, leadership, Social Media, Socialfix News | No Comments

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Our very own Terry Tateossian was recently interviewed for New York’s SmartCEO Magazine. The interview touches on a few aspect’s as to what makes Socialfix special. As well as what Terry’s long term views on what the future holds for the digital medium. Socialfix will be sponsoring SmartCEO’s Skyline Awards on Thursday, August 20th. Check out Terry’s interview below.

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LWE Hamptons Retreat 2015

By | Branding, Entertainment, Industry News, leadership, Social Media | No Comments

Our very own  Terry Tateossian recently participated in an empowering 2-day retreat with over 20 successful women entrepreneurs from New Jersey and New York. The event was organized by Linda Wellbrock of Leading Women Entrepreneurs & Business Owners and sponsored by Morgan Stanley and HudsonMOD Magazine. The retreat was a great way to relax, discuss amongst peers and soak up some sun.

The first Hamptons adventure was designed to showcase businesses and unveil the benefits of other women-owned businesses from around the Greater New York area. The experiences offered through this retreat are based on the established principles of LWE: Innovation, Market Potential, Community Involvement and Advocacy for Women.

Check out some of the Trip Highlights:

We enjoyed several presentations including:

  • Manifesting Abundance in Your Life by Sangita Patel
  • Women of Influence by Lynn Boccio
  • Dinner was served at Tutto il Giorno, one of Donna Karan’s Hottest Hampton Eateries
  • Becoming a Business Energy Athlete  by Stephanie Solaris
  • Social Impact Investing Seminar at Wolffer Estate Winery
  • Morning Beach Yoga for the group

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What Your Business Can Learn from the NBA’s “Tanking” Teams

By | Business, Entertainment, Events, Industry News | No Comments

As both a Knicks fan and a sports fan in general, I never like to see my favorite teams lose.  However, in the case of the NBA, where tanking is a regular practice for teams vying for top draft picks, we are forced to rationalize the long term gains for such practices. While I watched the clock wind down on what was ultimately to become the Knicks’ 22 point loss to the Detroit Pistons in the season finale in one of the worst seasons of Knick basketball in their history, I thought of reasons why maybe this loss wasn’t so bad.

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I replaced my fan hat (well after I took this pic with former NBA All-Star Vin Baker) with my strategy hat and quickly saw what the Knicks and their counterparts could teach all of us about our businesses.

Sports teams often go through what they call “rebuilding years”, a time when they have realized they do not have the talent or experience on the team to truly compete for championships. When teams realize that talent is a bigger issue, they are forced to accept that will not be unable to compete and will have to make some important decisions about the future.  Some will choose to fight it out, weighed down by mediocrity, convinced they are a few key players away from becoming a championship caliber team, while others who have a longer hill to climb will have to conduct a complete reassessment of their teams’ talent and potential, and begin the process of retooling and rebuilding.

By nature, most business owners tend to be both competitive and well, fans of their own companies. We like to win all of the time, and we are never willing to concede to a down season.  We often see the lack of forward progress as failure, when rather, it should be taken as a reminder to step back and analyze our competitive environment. When we allow ourselves the chance to look at our businesses objectively, we have the ability to determine whether we are only a few key changes away from our next leap forward or if we need a more significant restructure. Some changes we may need to make may be to key personnel, marketing and sales tactics, operational and production processes or all of the above.

When you find yourself in a position of stagnation, try taking your fan hat off and look at your business more objectively.  Sometimes tanking for a little while and reassessing your team, talent and operations can lead to much bigger gains on the rebound.

Have you ever “tanked” in your company?

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LWE Ireland Retreat 2014

By | Branding, Entertainment, Industry News, leadership, Social Media | No Comments

Socialfix founder Terry Tateossian recently had the pleasure of traveling to Cork, Ireland with Leading Women Entrepreneurs & Business Owners and B.I.G (Believe, Inspire, Grow). The experience was great as it shows that LWE is becoming a globally recognized organization for their strong women’s empowerment message. You can read all about the trip published by North Jersey Woman magazine by clicking here.  Check out photos from the trip below.

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Socialfix at the Jameson Factory

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Socialfix On-Set for LWE

By | Entertainment, Marketing | No Comments

We would like to take the time to say thank you to Fiddler’s Elbow Country Club in Bedminster, New Jersey for allowing us to shoot the 2014 Top 25 Leading Women Entrepreneur Interviews. We were privileged to meet and shoot 25 of the most influential, and successful women entrepreneurs from the New Jersey/ New York area. Not sure how we are going to top the location for next year!

 

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NYC Network Group Has 3rd Annual Finance Expo

By | Entertainment, Industry News | No Comments

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Hundreds of professionals gathered together to share their knowledge and experience last Wednesday at the third annual NYC Finance Expo. The expo is the only one in New York that focuses solely on the areas of banking, finance, and real estate. It’s a great opportunity for businesses to learn more about their fields from experienced and accomplished professionals, while providing excellent networking opportunities. Founders and CEO’s from companies involved in areas like mortgaging, accounting and even social media all gathered at  the historic Roosevelt Hotel in New York City to share their knowledge. Some of the speaker’s included Ann Kayman, CEO of the New York Grant Company, David Hansel, President of Alpha Funding Solutions, and Terry Tateossian, founder and lead technical engineer of Socialfix Media. The expo is a great place for businesses and exhibitors wishing to expand their brand. Not only did the panelists discuss in depth knowledge of their field, but covered many upcoming trends foreseen in the markets.

Among many of the presenters and exhibitors of the expo was Socialfix Media, which hosted their own networking and social media room. Terry Tateossian, the founder and lead technical engineer of Socialfix, gave presentations about how to best use social media sites like Facebook and LinkedIn to represent their business. There was also a presentation about how to use video marketing to get clients, by Socialfix’s CMO and lead digital strategist Ken Krysinksi. The panel also included presentations from other professionals such as Deena Baikowitz, the Chief Networking Officer of Fireball Network who gave a workshop on networking skills andJulie Duquet, a design consultant from Nomadic Display that gave a presentation on the essentials of branding.