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Socialfix Makes the Clutch 1000, Features New Martech in Forbes, and Launches New Amplified3 Podcasts

Socialfix Media has been working hard into the new year to bring you some winning news and content. Clutch has awarded Socialfix with Top 1000 best global B2B service providers in 2019; Founder, Terry Tateossian, is publishing some fascinating Forbes articles about cutting-edge technologies in the martech space; and, the media company just released four new episodes with preeminent guests on the Amplified3 podcast.

Clutch 1000 award

Clutch, the leading B2B ratings and reviews platform, published its second annual ranking of the 1000 best B2B service providers from 35 countries and 374 cities around the world. Winners were selected by analyzing companies’ quality and quantity of client reviews, offered services, portfolio of clients, brand reputation, and visibility in their target market. Socialfix Media came in strong on the 2019 list. Socialfix is honored and would like to thank their clients and Clutch for the recognition.

Forbes publications

Can high EQ robots save the world? What can we expect in the emerging world of virtual assistants? How will blockchain change the martech ecosystem? What’s the best crowdfunding strategy for startups? If you’ve ever been interested in these topics and questions or are just starting to become intrigued, check out Socialfix Founder Terry Tateossian’s latest Forbes articles. In each piece, Tateossian reaches to the furthest points of emerging tech to bring you fresh and inspiring martech content that will surely change the way marketers see and work within the rapidly evolving martech space.

Amplified3 podcast releases

Socialfix recently launched a new batch of podcasts featuring some of tech’s industry leaders on Amplified3. Trailblazer of branding to video, Brett Garfinkel talks about the phenomenon of digital influencer marketing and how companies can filter the fake from the valid. Serial entrepreneur and pioneer of the internet, Miko Matsumura talks startups and crypto. Director of Technology, Mobile & Emerging Platforms at Discover, Tim McElreath gives a peek into the new wave of multimodal devices that are changing the face of digital TV. And entrepreneur, Arjun Rai talks about the trials and tribulations along the fruitful yet bumpy road of start-up life. Check out the episodes on Amplified3, on Spotify, or wherever you get your podcasts. Amplified3 delivers essential audio storytelling for the tech space.

Stay tuned for more upcoming news and content from Socialfix Media and Amplified3.

Socialfix Media Named WPO’s 50 Fastest-Growing Companies of 2019!

2019 marked the 12th Annual Women Presidents’ Organization competition to find the 50 Fastest-Growing Women-Owned/Led Companies™.  Award winners were recognized during The Annual WPO conference, on May 2nd in Charlotte, North Carolina. Socialfix Founder, Terry Tateossian, was honored among this year’s winners.

“It is an honor to be recognized alongside such empowering change-makers. As a female entrepreneur in a competitive industry, I have come to understand that in order to be successful as a woman business owner you have to expect and anticipate change,” said Tateossian. “Over the course of my career, I’ve developed a strong understanding of how diversity and adaptability is crucial to success,”

Although women make a significant contribution to the economy, they often go unnoticed. According to Capital One’s latest ranking, The 50 Fastest-Growing Women-owned Companies have generated $5.9 billion in revenue. Competitions like The 50 Fastest is one way that women leaders can be distinguished for their incredible contribution to the economy. The winners also benefit from the vast network of influential women business leaders that can help continue each other’s growth.   

Not only has the 50 Fastest-Growing Companies award shed light on women’s economic contributions, but the recognition has also dismantled misinformed stereotypes. According to Forbes, there is a common misperception that women only lead companies that are in some way (either by industry-type or services rendered) inherently girlish. For WPO, they are continuing to see that stereotype challenged through recognition events like the 50 Fastest, where women entrepreneurs are expanding to many different types of industries.

“I am delighted that this year our rankings show women entrepreneurs are branching out into every sector of business,” said WPO President and Founder, Dr. Marsha Firestone. “We are also very encouraged that companies of all sizes, such as Socialfix are presented. Some smaller but very successful companies demonstrated significant growth this year.”

Top NYC B2B Company 2019 – Socialfix Named Leader Once Again

We are honored to have been ranked on the list of the leading New York City B2B companies for 2019 by Clutch.co!

In an ever-changing digital world, it’s essential to be on top of the latest trends and have an ally in the industry you can rely on for guidance and support.

A strong online presence is your key to taking your business to the next level and letting your clients know that you’re the right choice for them. We know how to make that leap!

We treat each of our client’s businesses like our own, using our knowledge and expertise to immerse ourselves in the culture of your clients, employees, management, and more to ensure we bring our best to the table.

Don’t just take our word for it: learn more about our past and current B2B projects.

Clutch identified more than 400 business-to-business (B2B) service providers as industry leaders in New York City, based on their portfolios of work and past clientele, market presence, thought leadership, and client feedback.

Being named number 21 on a list of over 400 leaders lets us know that our clients have faith in our ability to transform their marketing strategy from the ground up. We’re excited and honored to continue to serve both current and future businesses in every industry!

Socialfix Media Announced as Best 10 SEO Top Agency

Thank you 10 Best SEO for putting us at #5 on their 2018 list of overall best SEO agencies!

For any business trying to make it in today’s web-obsessed world, SEO (Search Engine Optimization) is one of the most important things you need to succeed. Unfortunately, we’ve found that it’s usually one of the most misunderstood as well. SEO is the way you optimize the content of your website to make sure that your site ranks highly on search engines such as Google, Bing, and Yahoo. Simply put, the better your SEO, the more likely customers are to find you when they’re looking online for the products and services you offer.

The 10 Best SEO Formula subjects the best SEO agencies to rigorous testing based on a number of qualitative and quantitative ranking points. 10 Best SEO rankings evaluate firms in our SEO Directory using our 10 Best SEO Formula which includes client research, online research, reviews, previous accolades, traffic and other SEO rankings, proprietary analytics, and other ranking sources.

The idea of SEO can be a confusing prospect, so having the right agency to guide you is important for business success. That’s why the experts at 10 Best SEO spare no effort in their testing to ensure that their lists are accurate.

2018 truly was a great year for us, but we don’t plan on slowing down anytime soon! We can’t wait to go even harder and reach new heights in the year ahead!

Are Digital Marketers Ready for Virtual Assistants?

Are Marketers Ready for Virtual Assistants?

 Virtual assistants (VAs) are coming, and as we further immerse ourselves in the digital world we’re better off for it. Who doesn’t benefit from dictating our text messages to Alexa as we squeeze more social responsibilities into each trafficky drive? Or asking Google Home for a serenade as you change diapers and dodge projectile baby food? 

It does seem possible we could fall into a social quagmire like Joaquin Phoenix’s character Theodore does in Spike Jonze’s Her, but martech isn’t so much presently concerned with this area of virtual assisting and cyber-social catastrophe. Marketers can expect a whole new realm of bi- and multilateral audible marketing, and those who think ahead will capitalize on it big time. Check out these areas where marketers can expect the trends and strategize for the near and distant futures.  

VAs in the web

Imagine a social media channel where marketers can speak directly to consumers with audible VAs rather than with chatbots. The emotional bond tightens and presses on the consumer for a greater reaction. If developers can tap into APIs and integrate their templates, a much more bespoke and open marketing experience will rock the consumer nation.  

Will ecommerce sites open up their APIs more freely than Facebook, Snapchat, or LinkedIn? It’s anyone’s guess right now, but it does seem intuitive that it will help merchants sell more. Installing brand-bespoke VAs into ecommerce APIs can transform a very 2D experience into an audible-enhanced hyper-interactive one. The elderly and those with mental or physical hardships that prevent them from outside shopping will have a 3D reason to buy online.

Ho about the website upgrade you’ve been wanting? Picture your products jumping off the screen in 3D. There are already holographic iterations for smartphones being developed, but reviewers don’t seem to be impressed yet. Other holographic explorations include holographic concierges that are mapped to real faces. Some affordable options, like holographic projectors and projector fans, are already trickling into the market, but it will take a leap in the technology to get up to consumer expectations. 

Smartening your world

The next time you’re in the market to buy a refrigerator in the next few years, you might notice that many are equipped with smart features. This sets the arena where a battle of privacy and convenience will have an epic battle. Which rooms of your home would you allow VAs to access so you can streamline your hectic schedule and, for instance, automate the order of that Death Wish Coffee you so desperately need to spark your day? Alexa, Google Home, Siri: they’re just the beginning of smart living. Soon all your devices will communicate autonomously through the Internet of Things (IoT). This isn’t just where the office blends with the bathroom and kitchen work can be done in the bedroom. The market goal will be eliminating home labor entirely. Ideal for those always on the run, home VAs can actually help reduce overbuying and hoarding by automating stock supplies—an eco-friendly technology that even Neo-Luddites might get behind.    

Once we’ve allowed VAs the run of the home, we might as well see what they can do on the streets. History is actually familiar: autonomous vehicles can be sourced to da Vinci’s self-driving cart. Essentially VAs on wheels, we’re all familiar with them to some degree, but what would life be like if Walmart-type robots fanned out into the streets of your city, directing tourists and traffic, cleaning up accidents, delivering food and gear? Sure, we wouldn’t want to enter a surveillance state that resembles the ‘social credit system’, but wherein citizens consent to automated assistance, cities can start to accommodate residents and tourists in whole new, hopefully practical, ways.

VAs in their heads

This is the part where you cringe from some futurist already speaking of a Fifth Industrial Revolution, one where the natural and digital worlds coalesce in a kind of cyborg league, where the lines of demarcation between man, animals, nature, and machines become blurred. Robotic and genetic technologies are, indeed, being developed to ‘optimize’ human and animal capabilities. If the money is available, who might be tempted? And how real or invasive will VAs need to become before they’re deemed unethical and banned by authorities? Not only are scientists developing technology whereby rats can be controlled with smartphones, called brain-machine interfaces (BMIs), brain-brain interfaces (BBIs) have the proficiency to even cut-out the smartphone entirely so that human brains can control the locomotion of cyborg animalsand potentially humans even—wirelessly.

 Perhaps the realization of this tech for consumers is way ahead of our time; perhaps not. But regardless of how VAs will become more pronounced in our lives, the possibilities run far and wide, and not just for marketers. Some things are evidently clearer: all of these possibilities are already in or out of testing phases. Now deciding how we want this technology to pervade our lives is only a matter of ethical query and practical law and time. 

 

How Holography Will Refit Martech

How Holography Will Refit Martech

Holography was invented by Nobel Laureate Dennis Gabor in 1948, but most people didn’t know it existed until 1976 when films like Logan’s Run and Star Wars hit the screens. (“Imagine a world in which you need never be alone. You touch a switch, turn a dial, and the perfect lover steps into your arms…”) After these blockbusters, it’d be strange to see a sci-fi film without some holographic stimulus.

 As cool as it is, as vital as it is for Trekkies universe-wide, holography has had some ups and downs since its debut. Remember the lull a few years back after the hype of its initial debut died down? Long gone. Holography has seen a revival recently, owing to advances in deep learning that have minimized hardware and reconstructed the holographic paradigm with data-driven performance. It’s opened up new opportunities in imaging systems in myriad fields—the medical, automotive, entertainment, military, botany, retail, laser science, and data storage fields just to name a few. The medical holography market alone is expected to grow to $4.04 billion by 2025, according to a report by Million Insights last year.

 There are some almost speechless advancements in the field lately. A team at Duke University has overcome bulky optical components to develop a better way to display 3D colors that can be used for smartphones, AR glasses, and heads-up displays (HUDs). At UC Berkeley, neuroscientists are using holographic projections in mice brains to edit sensory input by activating or suppressing thousands of neurons simultaneously. When actuated in humans, the technology could have life-changing effects. Director of the Helen Wills Neuroscience Institute, Ehud Isacoff, says, “By encoding perceptions into the human cortex, you could allow the blind to see or the paralyzed to feel touch.”

 The holographic revival, of course, reveals fascinating promises for many areas of business and commerce. Less invasive than robots, and a more versatile medium for marketing in general, holograms will start to find their way into our most frequented environments. Marketers should be looking forward to holography as a new realm to develop and showcase their promotions. They can start thinking about holographic prototypes and how such models can take shape in the martech field. Here are a few areas where holography will soon affect the marketing world.  

AR vs. robots

Mixed feelings echoed through the Walmart isles as robots fanned out onto floors across the nation recently. Although these robots are used to automate “unpopular” jobs at the colossal everything-chain, from doing inventory to cleaning spills, holograms could be used to save space and augment the shopping experience. It’s sometimes trying to find employees to field questions in stores. Product service holograms can be projected from every zone. Less invasive than robots, floating holograms can spot spills and run inventory themselves like phantoms.   

Back to retail 

Marketers keep getting interesting glimpses of how holography can invade the shopping experience in films like the Minority Report (2002) when Tom Cruise’s character walks through a mall and gets bombarded in frenetic advertising. Despite the dystopian scene, viewers saw how the mall could evolve. Imagine shoppers wowed by their favorite stars modeling clothes throughout stores. It seems obvious that holograms will give retail a shot in the arm, but e- and m-commerce will benefit too, since shoppers can get a 3D feel for the products they’re considering from the convenience of various locations. The harder to reach demographics will have another way into the shopping experience. 

In the holographic flesh

Michael Jackson, Frank Zappa, and Tupac are just a few superstars that have been holographically woke from the grave to bless the stage once again. In order to be built, these holograms are scanned and shaped by archival photos and footage, then placed on invisible film where it’s stretched at an angle with an LED projector, creating the 3D illusion, explains Eyellusion CEO Jeff Pezzuti. This tech combined with voice and facial reenactment will bring animation to life and give marketers more tools and material to launch ultramodern campaigns.  Movies and plays will come of the screen and fill the lounge. Gaming will come off the screen like Pokémon Go. The Call of Duty will animate the real neighborhood and get kids off the couch again. If users can see Elvis drink a Coke in their kitchen, they just might consent to the advertisement. 

Heads-up displays

Volkswagen has acquired a stake in SeeReal holographic technologies, which will create 3D heads-up displays that show holographic data to users without them needing to look away from viewpoints. We’ve seen this kind of holographic dashboard in plenty of sci-fi films, thus “transforming illusion into reality.” Volkswagen says, “Potentially hazardous situations on the road will be projected into the driver’s environment in three dimensions, ‘touchable’ displays will be suspended instead of controls, partners and telephone conversations will appear as holograms, passengers will be able to play hovering three-dimensional Tetris…” The company thinks that traditional dashboards may even be replaced by this touchable augmented display technology one day. Whether advertising on these virtual platforms will be allowed will depend on laws and consumer acceptance, but agile marketing teams could get ahead of the curve and start thinking of how to holographically position their ads in vehicles before competitors roll over to it. 

We can bet it forward that negative spaces will get an animation upgrade on city streets, in offices, shops, restaurants, stages and venues, our homes and even places of worship. Hopefully the technology will be noninvasive and tastefully done. Regardless, depending on the ethos and laws governing advertising, our spatial experiences will be forever changed. Even physicists are using holograms to reconcile the fissure between Einstein’s theory of gravity and quantum mechanics. It might turn out that holograms, these strange phantoms of reality, just might be the keys to unlock the obscurest secrets of our universe.  

Seven Crowdfunding Mistakes to Avoid

Entrepreneurs and CEOs alike are crowdfunding for venture capital (VC) for fruitful reasons. Not only is it a great way to gather funds to scale, it simultaneously spreads the word on brand and product ideas at a low cost entry. 

Get in the crowdfunding gold rush before it floods, and refer to our Forbes article, “Seven Crowdfunding Mistakes to Avoid,” for what to avoid and what to do better in your campaigns. It could make all the difference between landing that VC you need to scale or, all too often, ditching that precious idea and starting over.  

Check out the article on Forbes

Socialfix has helped over 300 clients generate millions of dollars in revenue, fundraising and profit. If you’re interested in learning more about how crowdfunding or another strategy can amplify your ideas and business, connect with us

Receiving Blockchain: What Marketers Should Expect In The Revolution

There’s a silent revolution happening. Are you seeing it? By now you’ve heard of blockchain but you might not know that it will affect nearly every industry in some major way. Its decentralizing attraction is irresistible to consumers. To large entities, like banks, it provides a safe chain of data almost impossible to breach. 

Despite its universal appeal, the blockchain inception will be ignored by some. Nevertheless, being left behind is an option, and marketers should greet the change. Read our Forbes article, “Receiving Blockchain: What Marketers Should Expect in the Revolution,” to hear how martech will evolve and marketers can plan for and leverage the blockchains that lie just around the corner.

Check out the article on Forbes.

Socialfix is a transformational growth hacker agency focused on emerging technology platforms, video and podcast production, content marketing, and startup strategy. If you would like help launching or growing your business, connect with us.

How Marketers Can Prepare for AI-Based Virtual Assistants

Alexa and Siri are just the beginning. Not too far in the digital future virtual assistant (VA) technology is going to be interwoven into our lives. Are marketers preparing for it?

Not only in social channels but e-commerce, websites, smart cities, and maybe even in your brain (via brain-brain interfaces) will virtual assistants remake the digital world. Imagine chatbots taking three dimensions and popping holographically off the screen and floating holographic city guides escorting tourists throughout smart cities. Even closer to our pockets, holographic smartphone technology will facilitate this UX magic right from users’ hands. 

What’s the future of VAs, and how can marketers leverage them for companies? Read our article, “How Marketers Can Prepare for AI-Based Virtual Assistants,” to take the first steps in understanding how to leverage this forthcoming avant-garde technology that will change the martech landscape and life in general.

Check out the article on Forbes.

Socialfix is a transformational growth hacker agency focused on emerging technology platforms, video and podcast production, content marketing, and startup strategy. If you would like help launching or growing your business, come connect with us.

How Instagram’s New Feature Might Impact Marketers & Influencers

Facebook Chief Security Officer, Alex Stamos, delivered a message at the Facebook F8 Developers Conference this past March that would potentially disrupt one of the most tactful marketing strategies on its platform: influencer marketing.

Stamos revealed that Instagram would be rolling out a new feature that would hide “Like” counts on posts throughout users’ public feeds. The goal of the update is to improve the way that users interact with the app. The new feature was in response to the growing statistics of depression and anxiety in app users. The Royal Society For Public Health published a report that ranked Instagram the worst for young people’s mental health.

As of right now, the new feature is only being tested in Canada. Future roll-out plans for the US market have not be disclosed.

It goes without saying, such an update would have an impact on the way marketers and influencers partner to create content that aims to engage with targeted audiences through the app.

According to an interview from the NYPost, beauty influencer, Nanit Jean-Aimee says that the update would have a detrimental effect on her business. As an influencer, her main source of income is through sponsorships. She states, “The more engagement you have, the higher chance of you getting more sponsorships and collaborations.” Although all users will be able to view their likes through their own profiles, brands will have to reach out to all influencers to gauge those numbers. Garnering interest in potential brands might require more effort on behalf of the influencer, whereas, the content used to speak for itself.

By hiding  “Likes”, marketers will have to do more work to source influencers that have engaged viewers.  Although this means more work for marketers, the end result could mean creating partnerships that are more authentic, and content that invites more action.

Marketers should take into account that, although this means more in-feed “like” counts might be hidden, Instagram stories have hidden that count since their inception. For brands looking to continue marketing on social media and developing influence campaigns, now might be the best time to put more power behind story content. In addition to reving up on producing content, it might also be beneficial to work with current influencer to audit which content is performing well on that feature. By doing so, the impactful content will inform how to proceed with “like”-less posts on feed.

For more information on Instagram content creation, strategies and implementation check out our capabilities page or drop a note at [email protected]